READING CLUB - CITEXVI
Angela Vazquez Quintian
8 NOVEMBER 2011
CITEXVI - 8 NOVEMBER 2011
THE BOOK
“Manifesto of what our time requires from business firms and their leaders“
Key words: Global Village Talent Competitive advantage Tribalization
CITEXVI - 8 NOVEMBER 2011
THE AUTHORS
Dr. Jonas Ridderstrale
• Business speaker, writer and thinker.
• Specialized in international business, global innovation, and product development efforts in multinationals
• Visiting professor at Ashridge Business School (UK) and IE Business School (Spain).
Dr. Kjell A. Nordström
• Consultant, writer and public speaker.
• Focused on corporate strategy, multinational corporations and globalization.
• Responsible for the International Business course at Stockholm School of Economics.
The 2005 Thinkers 50 ranked Nordström and Ridderstråle at number nine internationally and put them on number one of Europe business gurus.
CITEXVI - 8 NOVEMBER 2011
F
FUNKY S.A.
YOU FUNKY
FEELING FUNKY
OUTLINE FUNKY BUSINESS
FUNKY TIMES
FORCES OF FUNK
THE FUNKY VILLAGE
CONCLUSION
DISCUSSION
PROPOSALS FOR NEXT R.C.
CITEXVI - 8 NOVEMBER 2011
FUNKY TIMES (I/II)In the past, a company had a great idea and exploited it for years before competitors. Then, the original idea was repeated in another country for more years.
PRESENT: making the difference gets harder
Talent Highly qualified employees
Globalization No borders
Time Living in real time
CITEXVI - 8 NOVEMBER 2011
FUNKY TIMES (II/II)FUNKY FUTURE Future is unknown, but who is going to create it?
People able to develop change, evolve, innovate!
But in a society of high diversity, is innovation enough? Change must be fast and unique to maintain competitive advantage
FUNKY BUSINESS should renew its organization: Management Leadership
CITEXVI - 8 NOVEMBER 2011
FORCES OF FUNK (I/II)Socio-economic landscape is changing rapidly so it’s required to understand the main forces behind:
TECHNOLOGY VALUES
INSTITUTIONS
DRIVECHANGE
CITEXVI - 8 NOVEMBER 2011
FORCES OF FUNK (II/II)TECHNOLOGY IT get better and faster
INSTITUTIONS The evolution in institutions is slow but has great impact on our world. Capitalism, nations, companies, family concept are being renewed.
VALUES In the past, the values where local, currently are global But still move the individual, the society, the corporations.
High connectivity Total Transparency POWER
CITEXVI - 8 NOVEMBER 2011
FUNKY VILLAGE (I/II)Who can define the world today? Deregulated global economy Surplus of everything Fusion (ideologies, food, product/services…) Customization: the customer as a co-designer/producer Tribalization: new tribes based on attitudes, experiences or knowledge Personalization: everybody can be absolutely unique
CONFUSION
How to compete in this world?
ADDING
VALUE!
CITEXVI - 8 NOVEMBER 2011
FUNKY VILLAGE (II/II)Anybody knows Wally Masur?
He’d been among the 50 best tennis players.
He never signed a publicity contract.
What about Sampras, Agassi or Nadal?
Being the best is an ADDED VALUE
FIRMS WANT THE BEST ONES!
CITEXVI - 8 NOVEMBER 2011
How the future firm will be and operate?“The future firm must thrive on its ability to be different and add value in new ways.”
The company of tomorrow profits from the changing circumstances and the unpredictability of our times, FUNKY S.A. is:
LEVERAGED
FUNKY S.A. (I/V)
FOCUSED
HETERARCHICAL
INNOVATIVE
CITEXVI - 8 NOVEMBER 2011
FUNKY S.A. (II/V)FUNKY S.A. FOCUSED:The future company won’t try to do everything for everybody; they try to make meaning to concrete persons.
MARKETNICHE
TRIBEORIENTED
PRECISEBUSINESS
FOCUSED
CITEXVI - 8 NOVEMBER 2011
FUNKY S.A. (III/V)FUNKY S.A. LEVERAGED (reinforcement):
INTERNAL (responsibility of each employee) Knowledge exchange Transforming knowledge
INDUSTRIAL Entering new industries based on identified customer’s attitudes. Example: merchandising for fans, in addition to music products.
INTERNATIONAL Global thinking and action
GAS LIQUID SOLID
IDEAS EXPLANATION PROPOSAL
CITEXVI - 8 NOVEMBER 2011
FUNKY S.A. INNOVATIVE: Re-inventing strategy
Fast actions
Innovate with intelligence
Combine homogeneity with heterogeneity
FUNKY S.A. (IV/V)
Richard Branson - Owner Each company should
find the special receipt
CITEXVI - 8 NOVEMBER 2011
FUNKY S.A. (V/V)FUNKY S.A. HETERARCHICAL: Hierarchies of different classes.
Spaguetti structure: apparently is chaotic but each employee correspond to a set of resources.
Features of the Funky structure:o Smaller: more creativityo Flat: problems and process are solved fastero Temporal: based on projects and teamworkso Horizontal: any event implies several areas o Circular: 360⁰ perspective to enhance auto-organizationo Open: partnering, networkingo Measured: to identify achievements
CITEXVI - 8 NOVEMBER 2011
YOU FUNKY (I/II)How to organize a funky company? Forces: dynamism, risk and constant value creation
Leaders First step: getting the right workers Must lead employees to creativity
Workers demand: Orientation Tolerance Interest Attention
CITEXVI - 8 NOVEMBER 2011
YOU FUNKY (II/II)Successful FUNKSTER:
• BEING UNIQUE
• BEING A BRAND
• BEING CONNECTED
Management of Dreams Power consists on providing interesting dreams to move
the persons.
CITEXVI - 8 NOVEMBER 2011
FEELING FUNKYThe Holy Grail of Business Temporal monopoly (meaning market niche) How?
Making the difference:o Low costo Added value
Exclusivity: an idea, marketing strategy, packaging, culture… Based on Emotional Competence (emotions and imagination) to
understand the customer and coworkers. Infinite Innovation Emotional Company
CITEXVI - 8 NOVEMBER 2011
FUNKY EXAMPLEGOOGLE FORMAL FRIDAY
http://bcove.me/wvi5p2hr
CITEXVI - 8 NOVEMBER 2011
Importance of teamwork: Innovation starts with each worker Leaders must propitiate creativity Funky structure: flat and circular
Defining core values is a step to motivate and encourage employees TRIBALIZATION
Thinking global is the key, ideas have no limits
CONCLUSIONS
CITEXVI - 8 NOVEMBER 2011
THANKS FOR YOUR ATTENTION
CITEXVI - 8 NOVEMBER 2011
PROPOSAL 1
A book that challenges individuals, businesses and nations to create originals rather than cover versions.
CITEXVI - 8 NOVEMBER 2011
PROPOSAL 2
GUY KAWASAKI
Silicon Valley Venture Capitalist
Apple Fellow
“Guide for anyone starting anything”
CITEXVI - 8 NOVEMBER 2011
PROPOSAL 3“The rol of storytelling in business sucess.”