Indigenous Australian Youth: “Give Decay the Boot”
Indigenous Australian Youth: “Give Decay the Boot”
By: Mohammed Ali, Ray Dagher, David Hyung Woo Jin, Charlie
Thompson and Brian Monaghan
By: Mohammed Ali, Ray Dagher, David Hyung Woo Jin, Charlie
Thompson and Brian Monaghan
Indigenous Australians: An Overview
Indigenous Australians: An Overview
~ 550 000 Indigenous Australians 2.5 % of total population
~50% live outside metropolitan areas
55% are part of the workforce
Earn 38% less per week than non-indigenous ($450)
86% speak English at home
~ 550 000 Indigenous Australians 2.5 % of total population
~50% live outside metropolitan areas
55% are part of the workforce
Earn 38% less per week than non-indigenous ($450)
86% speak English at home Indigenous Australians downloaded 07.03.2011 from http://www.thenewblackmagazine.com/PhotoFiles/Picture%20037.jpg
Indigenous Australian YouthIndigenous Australian Youth
38 % of the total population is under 15
At School: poor performance, high absenteeism and low retention rates Only 23% complete year 12
4.5 % under judicial supervision
38 % of the total population is under 15
At School: poor performance, high absenteeism and low retention rates Only 23% complete year 12
4.5 % under judicial supervision Aboriginal Kid downloaded 07.03.2011 from
http://uncyclopedia.wikia.com/wiki/File:Aboriginal_Kid.jpg
Indigenous Australian Health Concerns
Indigenous Australian Health Concerns
Live ~ 10 years less when compared to non-indigenous
1 in 8 have a chronic heart condition Diabetes is 3.5x more common with
aboriginals 50% smoke daily
Live ~ 10 years less when compared to non-indigenous
1 in 8 have a chronic heart condition Diabetes is 3.5x more common with
aboriginals 50% smoke daily
Indigenous Australians and Oral Health
Indigenous Australians and Oral Health
~ 3x the amount of decayed, missing and filled teeth in deciduous and permanent dentition
Higher rates of periodontal disease
(Jamieson et. Al, 2007)
~ 3x the amount of decayed, missing and filled teeth in deciduous and permanent dentition
Higher rates of periodontal disease
(Jamieson et. Al, 2007)
Caries downloaded 07.03.2011 from http://www.doctorspiller.com/Tooth_Decay.htm
Gum Disease downloaded 07.03.2011 from http://blog.itechtalk.com/2009/treating-gum-disease-naturally/
Socioeconomic Status and Oral Health
Socioeconomic Status and Oral Health
40% brush teeth daily 31% cant remember the
last time they visited the dentist
Correlation between caries development and economic status
-lack of oral health info, resources ($) and access to dentist
40% brush teeth daily 31% cant remember the
last time they visited the dentist
Correlation between caries development and economic status
-lack of oral health info, resources ($) and access to dentist (Jamieson et. Al, 2007)
How Can We Successfully Promote Oral Health To Indigenous Australian Youth?How Can We Successfully Promote Oral Health To Indigenous Australian Youth?
School? Dental Surgery? Community Program?
School? Dental Surgery? Community Program?
Cartoon-Toothbrush-Toothpaste downloaded 07.03.2011 from www.teethwhiteningreviews.ca
Warlpiri Youth Development Aboriginal Corporation downloaded 07.03.2011 from http://www.orac.gov.au/
Indigenous Australians and Australian Rules Football (Footy)
Indigenous Australians and Australian Rules Football (Footy)“Australian rules football has a special place in the culture of many
Aboriginal communities. In some instances it has become as much as 'an obsession' and a tool to keep children in school and promote healthy lifestyle messages. In many communities the 'footy' plays a crucial role in keeping people together, offering them an opportunity to meet and exchange news while they cheer the team on…In this way every football game is an
avenue to health and well-being for each individual.”
-'A racist? What rot!', Koori Mail 426, p.85
“Australian rules football has a special place in the culture of many Aboriginal communities. In some instances it has become as much as 'an obsession' and a tool to keep children in school and promote healthy lifestyle messages. In many communities the 'footy' plays a crucial role in keeping people together, offering them an opportunity to meet and exchange news while they cheer the team on…In this way every football game is an
avenue to health and well-being for each individual.”
-'A racist? What rot!', Koori Mail 426, p.85
Indigenous Australians and FootyIndigenous Australians and Footy
The AFL's Indigenous programs reach more than 87,000 Aboriginal people
Four AFL clubs engage with Aboriginal communities: Essendon (Wadeye), Geelong (Gove and Groote), Richmond (Alice Springs) and Collingwood (Katherine)
25 AFL Indigenous academies operate across the country
The AFL's Indigenous programs reach more than 87,000 Aboriginal people
Four AFL clubs engage with Aboriginal communities: Essendon (Wadeye), Geelong (Gove and Groote), Richmond (Alice Springs) and Collingwood (Katherine)
25 AFL Indigenous academies operate across the country
385319_1_O.jpg downloaded 08.03.2011 from http://www.sportingpulse.com/
Aboriginal Kids-GSP Images downloaded 08.03.2011 from http://www.theroar.com.au/
Our Promotional ProductOur Promotional Product
Dental themed, educational football
Simple, plain text Highlights importance of
brushing and flossing Touches on key issues
impacting oral health in the indigenous communities
Official AFL size and shape
Dental themed, educational football
Simple, plain text Highlights importance of
brushing and flossing Touches on key issues
impacting oral health in the indigenous communities
Official AFL size and shape
Product ImplementationProduct Implementation
Supply the ball to the AFL indigenous programs Maximum exposure of
product to indigenous communities
Ball incorporated into programming and given to children to take home
“Give Decay the Boot” player presented oral hygiene tutorial
Supply the ball to the AFL indigenous programs Maximum exposure of
product to indigenous communities
Ball incorporated into programming and given to children to take home
“Give Decay the Boot” player presented oral hygiene tutorial
Aboriginal Power downloaded 014.03.2011 from portadelaidefc.com.au
Player Handbook and Message Delivery
Player Handbook and Message Delivery
All educational material supplied directly to players
Basic, understandable science behind dental disease
Information about proper oral health strategies
Linking oral disease to chronic disease Diseases the kids might be able
to relate to Ensure material is presented in a
positive manner Linking it to personal
experience/importance
All educational material supplied directly to players
Basic, understandable science behind dental disease
Information about proper oral health strategies
Linking oral disease to chronic disease Diseases the kids might be able
to relate to Ensure material is presented in a
positive manner Linking it to personal
experience/importance
“Pass on the Message”“Pass on the Message”
Children take home the ball and are encouraged to pass on what they learned
Expands range of targeted individuals Friends and family
Information stays with children and can sink in
Children are given toothbrush and floss Ensures they carry out what
they learned
Children take home the ball and are encouraged to pass on what they learned
Expands range of targeted individuals Friends and family
Information stays with children and can sink in
Children are given toothbrush and floss Ensures they carry out what
they learned
QuickTime™ and a decompressor
are needed to see this picture.
NAIDOC Week 2011downloaded 14.03.2011 from http://www.reconciliation.org.au/
SummarySummary
Tackles the basic issues plaguing the indigenous population and promotes manageable resolutions Ground up approach
Children’s idols are used to educate and promote Utilizes one of the few avenues available to
successfully target indigenous youth Targets a huge amount of people with the hope of
spreading the information even further
Tackles the basic issues plaguing the indigenous population and promotes manageable resolutions Ground up approach
Children’s idols are used to educate and promote Utilizes one of the few avenues available to
successfully target indigenous youth Targets a huge amount of people with the hope of
spreading the information even further
ReferencesReferences
1. Australian Human rights commission -http://www.hreoc.gov.au/social_justice/statistics/index.html
2. http://www.healthinfonet.ecu.edu.au/health-facts/summary
3. Review of Aboriginal Education-Ngarrambi Nyaagaygamba
4. 'A racist? What rot!', Koori Mail 426, p.85
1. Australian Human rights commission -http://www.hreoc.gov.au/social_justice/statistics/index.html
2. http://www.healthinfonet.ecu.edu.au/health-facts/summary
3. Review of Aboriginal Education-Ngarrambi Nyaagaygamba
4. 'A racist? What rot!', Koori Mail 426, p.85