Indian Vs. Foreign MNCs
From the perspective view of
CUSTOMER REQUIREMENTS & COMPETITIVE ONSLAUGHTS
PresenterKoushik Dutta
School of Management SciencesBengal Engineering and Science University,
Shibpur
Introduction
Handling Competitive Pressure
Identifying and
satisfying the needs of the customer and society
Better quality of Products
and Services at affordable
price
Innovative Product and Services
Innovative Product and Services
Samsung SMART TV
Consumer Buying Behavior1-
Research on
Consumer behavior
2- Identifying the need
3- Developin
g Strategies
4- Deliver needs to
customers
5- Satisfaction of needs
Microsoft’s investment in 2010, 2011 & 2012 respectively $8.7 billion, $9.0 billion & $9.8 billion.
• Specific identification of needs
• Identifying innovative products and services
• Identification of cost reduction techniques
R&D
• Specification of strategies in order to satisfy consumer needs
• Innovative product reduces competition
Strategy Making
• Increase customer satisfaction
• Increase brand image
Need Satisfactio
n
Research & Developments- Market Research
Market Segmentation
Identifying target groups
Age, Sex
LOHAS Customers- Lifestyle of Health and Sustainability
Demographic Marketing Segmentation
Availability of market
Geographical consideration
Target group
Innovative Marketing Practices
Innovative Promotional Activities
Film Marketing - (Hyundai in Don2, BMW in In My City- Priyanka Chopra’s Album)
Social Media Marketing – Ads of foreign companies over Facebook,
Green marketing
Eco – Packaging
Green Technologies and Activities (Planet Ke Rakhwale- CSR)
Green Products (SAR & NOKIA)
Nokia Lumia 920 ad in Chennai Express
Film Marketing - Promotional Activities
Hyundai in Don2
Green marketing Techniques
Specific Absorption Rate & NOKIA
Planet Ke Rakhwale- CSR
Innovative Management Practices – Waste Management
Low-carbon, zero-waste business, new initiatives aimed at improving Recycling behavior and Infrastructure.
A new joint venture in France with PET recycler APPE to boost the capacity of its plastics reprocessing facility by 70% and recycle an additional 20,000 tonnes of plastic into food-grade packaging per year.
Social Media Marketing - Promotional Activities
Path needs to be followed
Better Management
practices
Cost Reduction
Better quality products
Gaining consumer
satisfaction
Capture market share
Reduce competition
Thank You
