Mario Faria
1
Increasing Your Business Data & Analytics Maturity
Mario Faria and Luisa Recalcati
July 10th, 2014
Mario Faria
2
The Presenters
Mario is one of the first Chief Data Officers in the world, leading teams focused in Data Monetization, Data Quality, Data Governance, Operations, Architecture and Analytics. Currently he is the head of CDO, Inc, advising companies to cross the "data & analytics chasm".
Luisa is a technology executive with proven success directing high profile programs. Experienced in Data Management and Enterprise Architecture, CRM, and Advanced Metadata Repository. She joined Microsoft in 2007 and currently works in the Microsoft IT department as an Enterprise Architect.
Mario Faria
3
Increasing Your Business Data & Analytics Maturity
Mario Faria
[email protected] @mariofaria
http://www.cdo-inc.com/
Mario Faria
4
Mario Faria
5
“The balance of power in the 21st century is influenced by the ability to leverage information assets” – Gwen Thomas, CEO of The Data Governance Institute
Mario Faria
6
Mario Faria
7
Jim Moran, 10 days in
1947
Mario Faria
8
Data & Analytics Goals • Explain the past • Predict the future
Mario Faria
9
Data & Analytics is about • People • Technology • Processes • Modeling • Analytics • Communication • Decisions • Actions
A data-driven culture is a disruptive factor for entire industries
Enabling Culture Change and Becoming
a Data Driven Organiza8on
How to promote Business Maturity through Data &
Analy8cs ?
Mario Faria
12
Is it possible to promote Business Maturity using Analytics, or is it the other way around?
• Your company must have some Business Maturity to take a step and start using Analytics.
• When you if take the path of using the right people, good technology, proven methodologies and changing the current processes, you will gain more Business Maturity.
• After you have gained more Business Maturity, naturally you will start to evolve to more complex Analytics usage
• It is a self-promoting system following exactly the Deming PDCA method
Mario Faria
13
A data & analytics team is responsible for transforming data assets into competitive
insights, that will drive business decisions and actions, using people,
processes and technologies
Mario Faria
14
Managing Data & Analytics Teams
• Focus on the execution • Well-defined and realistic
scope • Put all activities on the
schedule • Budget control
Data & Analy8cs is quite easy
Changing behavior and culture is extremely hard to achieve
Is your
organiza8on ready to change ?
Accessing the data maturity level of your organiza8on
Sample - Data Management Maturity Summary
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5 Data Management Strategy
Communications Data Management Function
Funding Model
Business Case
Governance Management
Business Glossary
Metadata Management
Data Requirements
Data Lifecycle Management
Provider Management Architectural Approach
Architectural Standards Data Management Platform Data Integration
Historical Data
Data Quality Strategy
Data Profiling
Data Quality Assessment
Data Cleansing
Configuration Management
Measurement and Analysis
Process Management
Process Quality Assurance Risk Management
Data Strategy Data Operations Data Platform Data Governance Data Quality Supporting Processes
Implemen8ng the change
Strategic Enterprise Architecture
Microso' IT Data Management Maturity Data to match the business velocity and accelerate the organiza:on’s evolu:on towards Real-‐Time Enterprise!
Luisa Recalcati Enterprise Architect
9/4/2013
Strategic Enterprise Architecture
§ Microsoft IT Transformation to Real-Time § The Microsoft IT Landscape § Integrated Data Management (IDM) Initiative
§ IDM Goals and Objectives § IDM Results and Recommendations § Recommendations and Implementation
[ 21 ]
Agenda
Strategic Enterprise Architecture
Business Processes
People
Information
Technology
[ 22 ]
The Real Time Enterprise
Processes achieve business results
People make decisions
Technology speeds the delivery of information
Decisions are driven by Information
Virtually everything in business today is an undifferentiated commodity, except how a company manages its information. How you manage information determines whether you win or lose.
– Bill Gates
Strategic Enterprise Architecture [ 23 ]
The Microsoft IT Landscape
Enterprise First & Best Program
Strategic Enterprise Architecture [ 24 ]
Microsoft IT Transformation and Data Management (IDM) Matching the Business Velocity
Enable a fast and consistent view of service, product and operational data across the business
ü Generate Integrated Data Management Capability Strategy
ü Design Integrated Data Management Operating Model, Standards, & Tools
ü Drive Integrated Adoption and Measure Impact
[ 25 ]
Establishing a Common Data Management Language
CMMI Data Management Maturity Model
Strategic Enterprise Architecture [ 26 ]
Timeline for Integrated Data Management Project In partnership with the CMMI Institute
Internal and external assessments leveraged our subject matter experts while providing an objective, outside-in view
DMM Available
Internal Assessment Assessment Validation
Internal Recommendations
CMMI Assessment
CMMI Recommendations
Capability Enablement Plan CMMI/Microsoft IT
July 2012 Sept-Dec 2012 Nov. 2012 Jan-Mar 2013 Mar-Apr 2013 May 2013
Strategic Enterprise Architecture
Performed
Managed
Defined
Measured
Op:mized
Level
1 Ad-hoc processes. Emphasis on data repair . Transitory improvements.
Formalized processes. Infrastructure supports at business unit level. Clearly defined roles and responsibilities.
Established processes, improved over time. Tailored to meet specific needs predictably and consistently.
Established metrics. Variance management across the process lifecycle.
Processes are improved on a continuous basis and advocated at the executive management level.
Level
2
Level
3
Level
4
Level
5
[ 27 ]
Maturity Levels Related to Real Time Data
Batch Enabling Capabilities
Real –Time Competitive Advantage
Velo
city
Operational Effectiveness
Strategic Enterprise Architecture [ 28 ]
Success of the Assessment Through Collaboration
Business and IT Cross-Functional Team
ü Business priorities ü Pain points ü 26 CMMI Institute
Recommendations
Operations
Sales, Marketing, Services
Microsoft IT Business
Units
Strategic Enterprise Architecture
Data Management Operations
Platform & Architecture
Data Quality
Data Governance
Data Management
Strategy
[ 29 ]
CMMI Assessment Recommendations
• Unified effort to maximize data sharing and quality
• Monitor and measure adherence to data standards
• Top-down approach to prioritization
• Up-stream error prevention • Common Data Definitions
• Leverage best practices for data archival and retention
• Maximize shared services utilization
• Map key business processes to data
• Leverage Meta Data repository
• Integrate data governance structures
• Prioritize policies, processes, standards, to support corporate initiatives
Strategic Enterprise Architecture [ 30 ]
Accelerating Data Management at Microsoft
Create Enterprise Data Management Board
Scorecard Data Management Capability improvements
Enterprise-wide Data Management Program and Strategy
Prioritize Data Management initiatives in alignment with the business priorities.
Reduce cost of Data Repair and invest in Quality at the source
Audit Data Quality for a small but critical data set across multiple data stores
Strategies Expected Results
Build on Strengths!
Strategic Enterprise Architecture [ 31 ]
Capability Enablement Plan
Strategy
Quality
Implementation
Governance
Shared Vision focused on core data that meets business objectives
Redesign and implement Business Process with standard data controls
Baseline core data quality in terms of business value
Data Governance Structure for Core Data
Strategic Enterprise Architecture [ 32 ]
Data Management Board – Unifying Governance
Capability Management
Steer Co
Business Enablement
Steer Co
Enterprise Data Model
Steer Co
Data Quality Steer Co
Data Management Board
EDM Governance & Management
Enhancement DM Capabilities
Operational Data Issues & Data Certification
Business Demand, Strategy, and Issues
Aligning IT to Business Strategy requires
coordinated processes through tiers of IT governance
scope
Collaboration
Strategic Enterprise Architecture
§ In the world of Devices and Services, Data Management is a pillar of effectiveness
§ DMM is a key framework tool to facilitate the Real-Time Data Management journey
§ Active participation of cross-functional teams from Business and IT is key for success
§ Employee education on the importance of data and the impact of data management is a good investment
§ Build on Strengths!
[ 33 ]
Key Lessons
Microso' IT Annual Report may be found at:
hIp://wwwppe/enterprise/microso'-‐it/reports-‐2014/data/default.html?page=1#Sid=PJbKXa0iTv9
Strategic Enterprise Architecture
Thank you
[ 34 ]
Luisar@Microso'.com
The debate