Increasing Web2Lead Form
Submissions with Data.com APIS
Ali Sadat, Sr. Dir. Technology Partnerships / API Strategy, Data.com
@alisadat
Safe harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties
materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results
expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be
deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other
financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any
statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new
functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our
operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of
intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature market in which we
operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new
releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization
and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of
salesforce.com, inc. is included in our annual report on Form 10-Q for the most recent fiscal quarter ended July 31, 2012. This
documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of
our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently
available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based
upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-
looking statements.
Ali Sadat
Sr. Dir. Technology Partnerships, Data.com
@alisadat
Agenda
• Intro to Data.com [Ali]
• Web2Lead Conversions [Ali]
• Intro to Data.com API [James]
• Demo
• Eloqua: Data.com API Integration [Scott]
• Demo
You Can’t Be Social Without Good Data
Phone Number
Social Conversations
Address
Title
Industry
# of Employees
SIC - DUNS
Blog
Corporate Hierarchy
Revenue Email
Bad Data is Expensive and Time Consuming
Wrong Size Business
Wrong Number
Moved Jobs
Duplicate
Not in Territory
Gate Keeper
Data Warehousing Institute
Companies
People
Social
Connect to Customers Faster with Leading Business Data
Future Data
Sources
Jigsaw: Crowd-sourced Contacts in the Cloud 34 Million Complete B2B Contacts, from 2+ Million Community Members
2.0 Million+ members
1.2 Million updates per month
Users can flag bad data
1 Million new contacts
per month
Don’t be this Marketer!
Web2Lead Conversions
Short Form (4 fields)
Conversion rate: 13.7%
Medium Form (8 fields)
Conversion rate: 12.0%
Long Form (10 fields)
Conversion rate: 10.0%
Fill in the Gaps with Data.com
Web2
Lead
Name
MQL Complete
Demographics
Location
Title
Phone
+
Firmographics
Company
Industry
# Empl
Revenue
API
Clean + Append
Your Favorite Marketing
Automation App
Supplemental Use Cases
Web Lead: Marketing
Analyst
VP Marketing
(Buyer)
Web lead: ACME Similar Companies
Data.com Products – API Availability
API Jigsaw
APIs Coming
Soon
James Mak
Sr. Product manager, Data.com API
@jmak_sfdc
Demo First!
Data.com API’s
Contact Company Entities
Search/
Preview Get Add
Report
Facts API
Consume Contribute
Free Points
Data.com Search Company API
Contact Company
Search Get Add Report
Facts
Consume Contribute
API Name searchCompany
AuthN API Token
Input URL, Name, Country, State, Area Code, Zip Code, Metro Area, Industry, #
Employees, Revenue, Updated Since
Output Company ID, Name, Address and # of Active Contacts
Sample https://www.jigsaw.com/rest/searchCompany.xml?token=<yourtoken>&name=www.s
alesforce.com
Data.com Contact Count API
Company
Search Get Add Report
Facts
Consume Contribute
Contact
API Name companyContactCount
AuthN API Token
Input Company ID
Output Total Contacts, Contacts by Departments, Contacts by Levels
Sample
https://www.jigsaw.com/rest/companyContactCount/159110.xml?token=<yourtoke
n>
Data.com Search Contact API
Contact Company
Search Get Add Report
Facts
Consume Contribute
API Name searchContact
AuthN API Token
Input Name, Level, Company, Email, Updated Since, Title, Department, Country,
State, Area Code, Zip Code, Metro Area
Output Preview fields including CompanyID, ContactID, Name, Title and Company,
but NOT Email and Phone Number
Sample 1 http://www.jigsaw.com/rest/searchContact.xml?token=<yourtoken>&email=a
Sample 2
https://www.jigsaw.com/rest/searchContact.xml?token=<yourtoken>&levels=
VP&companyName=salesforce&pageSize=100&offset=0
Data.com Get Contact API
Contact Company
Search Get Add Report
Facts
Consume Contribute
API Name contacts
AuthN API Token, UserName, Password
Input ContactID
Output
All Contact Attributes including CompanyID, ContactID, Name, Title, Company
Name, Email and Phone Number
Points Requires 5 points in user or partner account
Sample
https://www.jigsaw.com/rest/contacts/35037319.xml?token=<yourtoken>&userna
me=<username>&password=<password>&purchaseFlag=true
Contribute API beta– Earn Points
• Submit company and contact information to Data.com and
receive points
• Add up to 10 contacts and one company per call
• Post request - Input data is in JSON
• Success or detailed error codes returned in JSON or XML
• Points are credited to user or partner account
Contact Company
Search Get Add Report
Facts
Consume Contribute
Contribution API beta Sample
Adding a new contact to an existing company:
https://www.jigsaw.com/rest/contribution.xml?token=<yourtoken>&username=<u
sername>&password=<password>&data={"contact":[{"email":”mzeller@salesfor
ce.com”,
"firstName":"Matthias","lastName":"Zeller","title":"Sr. Product
Manager”,"phone":"+1.650.241.8760","address":"777 Mariners Island Blvd Ste
400","zip":"94404-5059”,"country":"USA","city":"San Mateo","state":"CA"}]}
Contact Company
Search Get Add Report
Facts
Consume Contribute
Contribute Facts API – Earn Points
Submit facts about email addresses or phone numbers of contacts
Typically used to submit results from bounce reports
For details:
http://developer.jigsaw.com/documentation/contact_fact_api_guide/
Company
Search Get Add Report
Facts
Consume Contribute
Contact
Other APIs
Get User Info API
Returns the point balance for a specific user
Sample:
https://www.jigsaw.com/rest/user.xml?token=<yourtoken>&username=
<username>&password=<password>
Scott Fehr
Director, Solutions Consulting
@scottfehr
Mixed Messages
Mixed Messages
What do we need the information for?
Remove anything that is not directly needed
Scoring
Who gets sent to sales? To whom?
Nurturing
What do we communicate, when, how?
Analysis
Are our marketing efforts connecting? With whom?
3 Better Options Source data more effectively
Data.com Company API
Source industry, revenues, size, geography
Data.com Contact Cleanse
Source title, role, contact information
Web Activities
Source interest areas, level of interest
Demo
Data.com API
• Jigsaw API Token – Customers, Partners, Resellers
• Data.com/Salesforce - Early Access Participation
• Contact:
• Ali Sadat [email protected] @alisadat
Ali Sadat
Sr. Dir. Technology
Partnerships, Data.com
@alisadat
James Mak Scott Fehr
Sr. product Manager,
Data.com API
@jmak_sfdc
Dir Solution Consluting,
Eloqua
@scottfehr