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Inbound Marketing

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What is inbound marketing?

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Pull

Earned

Inbound vs. Outbound

Push

Interruption

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Inbound vs. Outbound

Blog

Video

Direct Mail

Ads

The 5 Pillars and Cycle

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The 5 Pillars of Inbound Marketing

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Goal Oriented

• What do I want to achieve?

• Are my goals measureable?

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Know Your Audience

• Who am I speaking to?

• What are their pain points?

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Types of Content

• Blog

• Email Newsletter

• Video

• Webinar

• Infographic

• E-book

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Distribute Properly

• How will people find my content?

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Analyze Results

• Am I meeting my goals?

• How can I improve?

Inbound Marketing CycleInbound Marketing Cycle

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Plan

• Create a content calendar

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Create

• Address your audience’s pain points

• Content lives on your website

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Be Found

• Facebook

• Twitter

• Pinterest

• LinkedIn

• Email Newsletter

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Engage

• Create conversations

• Give people a reason to share

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Convert

• Make visitors take action on your website

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Analyze

• Use metrics focused on your goals

• Use data to drive planning phase

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Thank You

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