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Alan Barnardwww.campaignit.com
If you care enough about the outcome, Campaign It!
“My name isAlan Barnard…
…and I’m a campaigner”
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“My name isAlan Barnard…
…and I make change happen”
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“My name isAlan Barnard…
…and I’m a project manager”
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Our discussion tonight
1. Explain how to put together a campaign of communications to make change happen
2. Discuss how they can be applied to your projects
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www.campaignit.com
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A Campaign is…
- A planned sequence of communications
- That makes use of all appropriate channels
- To achieve defined outcomes
- In a specific time-frame
- By influencing the decision-makers who will allow success
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Another way of describing a Campaign is…
Story-telling with a purpose
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End outcome
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Cause
End outcome
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Cause
End outcome
Emotional compulsion
Emotional reason to support you achieving your outcome
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Know who gives you permission to
succeed
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Who do you have to get ‘onside’?
Know who gives you permission to succeed
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What’s the ‘story’ they have to know and understand?
HS2 or IC1?
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Tell your story
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Organise and co-ordinate your story-telling
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You don’t operate in a vacuum
Be flexible, use feedback
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Build momentum
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