© 2012 IEG, LLC. All Rights Reserved. IEG, LLC prides itself for innovation and quality in the content, layout and design of IEG® products. IEG® products are protected by a variety of intellectual property rights, including, but not limited to, federally registered trademarks and copyrights. These trademarks and copyrights not only recognize the distinctiveness, creativity and trade dress of IEG® products, but also afford legal protection to IEG, LLC from infringement of its rights. IEG, LLC will diligently enforce its intellectual property rights and prosecute those who infringe on those rights.
page 1IEG SPONSORSHIP INSIGHTS FOR FLORIDA DEPARTMENT OF TRANSPORTATIONPRESENTED BY IEG, LLC, NOVEMBER 13, 2012
IEG SPONSORSHIP INSIGHTS FOR FLORIDA DEPARTMENT OF TRANSPORTATION
NOVEMBER 13, 2012
IEG SPONSORSHIP INSIGHTSFOR FLORIDA DEPARTMENT OF TRANSPORTATION
AGENDA
• Executive Summary
• Marketplace Overview
• Packaging and Pricing
• Sales and Targeting
• Next Steps
2
© 2012 IEG, LLC. All Rights Reserved. IEG, LLC prides itself for innovation and quality in the content, layout and design of IEG® products. IEG® products are protected by a variety of intellectual property rights, including, but not limited to, federally registered trademarks and copyrights. These trademarks and copyrights not only recognize the distinctiveness, creativity and trade dress of IEG® products, but also afford legal protection to IEG, LLC from infringement of its rights. IEG, LLC will diligently enforce its intellectual property rights and prosecute those who infringe on those rights.
page 2IEG SPONSORSHIP INSIGHTS FOR FLORIDA DEPARTMENT OF TRANSPORTATIONPRESENTED BY IEG, LLC, NOVEMBER 13, 2012
EXECUTIVE SUMMARY
IEG SPONSORSHIP INSIGHTSFOR FLORIDA DEPARTMENT OF TRANSPORTATION
• Determine the sponsorship revenue potential associated with FDOT most marketable assets
• Develop a proactive sponsorship strategy that’s saleable, sustainable and incorporates organization-wide marketing touch points
— Adds value for all parties (FDOT, Florida citizens, tourists and corporate partners)
• Position FDOT with sound recommendations, tools and on-going counsel needed to roll-out and execute new strategy and grow revenues
4
AUDIT OBJECTIVES
© 2012 IEG, LLC. All Rights Reserved. IEG, LLC prides itself for innovation and quality in the content, layout and design of IEG® products. IEG® products are protected by a variety of intellectual property rights, including, but not limited to, federally registered trademarks and copyrights. These trademarks and copyrights not only recognize the distinctiveness, creativity and trade dress of IEG® products, but also afford legal protection to IEG, LLC from infringement of its rights. IEG, LLC will diligently enforce its intellectual property rights and prosecute those who infringe on those rights.
page 3IEG SPONSORSHIP INSIGHTS FOR FLORIDA DEPARTMENT OF TRANSPORTATIONPRESENTED BY IEG, LLC, NOVEMBER 13, 2012
IEG SPONSORSHIP INSIGHTSFOR FLORIDA DEPARTMENT OF TRANSPORTATION
AUDIT METHODOLOGY
• Analyze marketplace and conduct targeting analysis
• Inventory FDOT’s assets & interview staff
• Design packaging strategy
• Determine fair market value of sponsorship packages and overall pricing guidelines
• Provide support to FDOT & 3rd party sales agency in launching sponsorship program
5
IEG SPONSORSHIP INSIGHTSFOR FLORIDA DEPARTMENT OF TRANSPORTATION
KEY WAYS TO DRIVE SPONSORSHIP GROWTH
• Engagement through participation and improving the experience
• Create emotional connection that drives behavior
• Ability to achieve multiple objectives
• Access to compelling, relevant content
• Movement beyond marketing to business strategy
• Purpose above transactions: enriching communities and lives
6
© 2012 IEG, LLC. All Rights Reserved. IEG, LLC prides itself for innovation and quality in the content, layout and design of IEG® products. IEG® products are protected by a variety of intellectual property rights, including, but not limited to, federally registered trademarks and copyrights. These trademarks and copyrights not only recognize the distinctiveness, creativity and trade dress of IEG® products, but also afford legal protection to IEG, LLC from infringement of its rights. IEG, LLC will diligently enforce its intellectual property rights and prosecute those who infringe on those rights.
page 4IEG SPONSORSHIP INSIGHTS FOR FLORIDA DEPARTMENT OF TRANSPORTATIONPRESENTED BY IEG, LLC, NOVEMBER 13, 2012
IEG SPONSORSHIP INSIGHTSFOR FLORIDA DEPARTMENT OF TRANSPORTATION
STAKEHOLDER INTERVIEWS
TAKEAWAYS
• Stimulate job growth while creating new revenue streams is a top priority
• Showcase FDOT as having the best roadways, bridges and travel amenities in the country
• Attract brand partners that can enhance the FDOT user experience
• Develop innovative brand engagement and exposure opportunities
— Safety issues should be top of mind but want to also draw the attention of passengers in unique and creative ways
7
IEG SPONSORSHIP INSIGHTSFOR FLORIDA DEPARTMENT OF TRANSPORTATION
KEYS TO SUCCESS
WINNING STRATEGY TO DRIVE REVENUE FOR FDOT
• Offer year-round marketing platforms/solutions
• Create sponsorship platforms that enhance commuter experience
• Subscribe to less-is-more sponsorship philosophy
• Enlist experienced and qualified sales agent
• Emphasize high-quality sponsor servicing
8
© 2012 IEG, LLC. All Rights Reserved. IEG, LLC prides itself for innovation and quality in the content, layout and design of IEG® products. IEG® products are protected by a variety of intellectual property rights, including, but not limited to, federally registered trademarks and copyrights. These trademarks and copyrights not only recognize the distinctiveness, creativity and trade dress of IEG® products, but also afford legal protection to IEG, LLC from infringement of its rights. IEG, LLC will diligently enforce its intellectual property rights and prosecute those who infringe on those rights.
page 5IEG SPONSORSHIP INSIGHTS FOR FLORIDA DEPARTMENT OF TRANSPORTATIONPRESENTED BY IEG, LLC, NOVEMBER 13, 2012
IEG SPONSORSHIP INSIGHTSFOR FLORIDA DEPARTMENT OF TRANSPORTATION
RESULTS: FINANCIAL SNAPSHOT
Revenue projections do not include in-kind promotions, products or services.
9
REVENUE PROJECTIONS
$XXX
$XXX
$1.2M
$XXX
$6,000,000
$1,500,000
$3,000,000
20162013 2014 2015
$4,500,000
$3.75M
$2.0M
$5.0M
$5.85M
2017
$5.97M
MARKETPLACE OVERVIEW
© 2012 IEG, LLC. All Rights Reserved. IEG, LLC prides itself for innovation and quality in the content, layout and design of IEG® products. IEG® products are protected by a variety of intellectual property rights, including, but not limited to, federally registered trademarks and copyrights. These trademarks and copyrights not only recognize the distinctiveness, creativity and trade dress of IEG® products, but also afford legal protection to IEG, LLC from infringement of its rights. IEG, LLC will diligently enforce its intellectual property rights and prosecute those who infringe on those rights.
page 6IEG SPONSORSHIP INSIGHTS FOR FLORIDA DEPARTMENT OF TRANSPORTATIONPRESENTED BY IEG, LLC, NOVEMBER 13, 2012
IEG SPONSORSHIP INSIGHTSFOR FLORIDA DEPARTMENT OF TRANSPORTATION
MARKETPLACE ANALYSIS: DEFINITIONS
SPONSORSHIP
When a company pays a cash and/or in-kind fee to a property in return for access to the marketing potential associated with that property. Sponsorship fees are based on the value of the marketing rights and benefits
11
IEG SPONSORSHIP INSIGHTSFOR FLORIDA DEPARTMENT OF TRANSPORTATION
MARKETPLACE ANALYSIS: DEFINITIONS
ACTIVATION
The marketing activities a company conducts to promote its sponsorship such as themed advertising, sampling or fundraising campaigns. Money spent on activation is in addition to the rights fees paid to the sponsored property
12
© 2012 IEG, LLC. All Rights Reserved. IEG, LLC prides itself for innovation and quality in the content, layout and design of IEG® products. IEG® products are protected by a variety of intellectual property rights, including, but not limited to, federally registered trademarks and copyrights. These trademarks and copyrights not only recognize the distinctiveness, creativity and trade dress of IEG® products, but also afford legal protection to IEG, LLC from infringement of its rights. IEG, LLC will diligently enforce its intellectual property rights and prosecute those who infringe on those rights.
page 7IEG SPONSORSHIP INSIGHTS FOR FLORIDA DEPARTMENT OF TRANSPORTATIONPRESENTED BY IEG, LLC, NOVEMBER 13, 2012
IEG SPONSORSHIP INSIGHTSFOR FLORIDA DEPARTMENT OF TRANSPORTATION
MARKETPLACE ANALYSIS: TOP SPONSOR OBJECTIVES
13
Source: IEG/Performance Research 2012 Sponsorship Decision-Makers Survey
Percent of respondents who ranked the factor a 9 or a 10 on a 10-point scale, where 10 is extremely valuable
70%CREATE AWARENESS/VISIBILITY
66%
42%
43%
39%
CHANGE/REINFORCE IMAGE
STIMULATE SALES/TRIAL/USAGE
SHOWCASE COMMUNITY/SOCIAL RESPONSIBILITY
DRIVE RETAIL/DEALER TRAFFIC
72%INCREASE BRAND LOYALTY
38%ACCESS PLATFORM FOR EXPERIENTIAL BRANDING
36%
31%
SAMPLE/DISPLAY/SHOWCASE PRODUCTS/SERVICES
CAPTURE DATABASE/GENERATE LEADS
29%ENTERTAIN CLIENTS/PROSPECT
IEG SPONSORSHIP INSIGHTSFOR FLORIDA DEPARTMENT OF TRANSPORTATION
HOW THE GAME HAS CHANGED
14
VISIBILITY
AWARENESS
ATTITUDE
BEHAVIOR
PROPERTIES ARE
SELLING
COMPANIES
ARE BUYING
© 2012 IEG, LLC. All Rights Reserved. IEG, LLC prides itself for innovation and quality in the content, layout and design of IEG® products. IEG® products are protected by a variety of intellectual property rights, including, but not limited to, federally registered trademarks and copyrights. These trademarks and copyrights not only recognize the distinctiveness, creativity and trade dress of IEG® products, but also afford legal protection to IEG, LLC from infringement of its rights. IEG, LLC will diligently enforce its intellectual property rights and prosecute those who infringe on those rights.
page 8IEG SPONSORSHIP INSIGHTS FOR FLORIDA DEPARTMENT OF TRANSPORTATIONPRESENTED BY IEG, LLC, NOVEMBER 13, 2012
IEG SPONSORSHIP INSIGHTSFOR FLORIDA DEPARTMENT OF TRANSPORTATION
MARKETPLACE ANALYSIS: CASE STUDY
GEICO INSURANCE AND VDOT
• Creation of Safe Phone Zone platform providing motorists areas to utilize mobile phones safely at VDOT Rest Areas
— Call, text, surf and access mobile applications in safe environment
• Safety on VDOT roadways is top priority and innovative program provides GEICO with unique, brand relevant platform
• GEICO to be highlighted on VDOT directional signage and at Rest Area as part of three-year partnership
15
IEG SPONSORSHIP INSIGHTSFOR FLORIDA DEPARTMENT OF TRANSPORTATION
MARKETPLACE ANALYSIS: CASE STUDY
SOUTHWEST PORCH & BRYANT PARK
• Branded area in Bryant Park that serves drinks and food
• Tied to Southwest’s new service out of La Guardia airport
• Partnered with ‘witchcraft and features sandwiches inspired by the cities that the airline flies to out of New York
• Free to the public
16
© 2012 IEG, LLC. All Rights Reserved. IEG, LLC prides itself for innovation and quality in the content, layout and design of IEG® products. IEG® products are protected by a variety of intellectual property rights, including, but not limited to, federally registered trademarks and copyrights. These trademarks and copyrights not only recognize the distinctiveness, creativity and trade dress of IEG® products, but also afford legal protection to IEG, LLC from infringement of its rights. IEG, LLC will diligently enforce its intellectual property rights and prosecute those who infringe on those rights.
page 9IEG SPONSORSHIP INSIGHTS FOR FLORIDA DEPARTMENT OF TRANSPORTATIONPRESENTED BY IEG, LLC, NOVEMBER 13, 2012
IEG SPONSORSHIP INSIGHTSFOR FLORIDA DEPARTMENT OF TRANSPORTATION
MARKETPLACE ANALYSIS: CASE STUDY
TOYOTA & SAN DIEGO CITY LIFEGUARDS
• "Official Vehicle of the San Diego Lifeguards"
• Tied to promotional events at City facilities, inclusion in media exposure and opportunity to work with the City Lifeguards for Special Events.
• Right to market directly to the City's 10,000 employees
• Presenting sponsor of Lifeguard Water Safety Days
• Provides the City with 34 vehicles with an option to replace the entire lifeguard fleet upon renewal
• Vehicles have a projected lease value of up to $1,110,000 depending on the length of the agreement
17
IEG SPONSORSHIP INSIGHTSFOR FLORIDA DEPARTMENT OF TRANSPORTATION
MARKETPLACE ANALYSIS: CASE STUDY
AMERICAN HONDA @ PORT COLUMBUS INTERNATIONAL AIRPORT
• American Honda showcases local Ohio heritage/support creating visitor-friendly areas for travelers as they wait for flights
• Honda lounge highlights company history in interactive way, going beyond static brand display
— Mix of video, imagery and interactive elements
• Amenity build out with unique brand engagement
18
© 2012 IEG, LLC. All Rights Reserved. IEG, LLC prides itself for innovation and quality in the content, layout and design of IEG® products. IEG® products are protected by a variety of intellectual property rights, including, but not limited to, federally registered trademarks and copyrights. These trademarks and copyrights not only recognize the distinctiveness, creativity and trade dress of IEG® products, but also afford legal protection to IEG, LLC from infringement of its rights. IEG, LLC will diligently enforce its intellectual property rights and prosecute those who infringe on those rights.
page 10IEG SPONSORSHIP INSIGHTS FOR FLORIDA DEPARTMENT OF TRANSPORTATIONPRESENTED BY IEG, LLC, NOVEMBER 13, 2012
PACKAGING
IEG SPONSORSHIP INSIGHTSFOR FLORIDA DEPARTMENT OF TRANSPORTATION
IEG RECOMMENDATION
IEG SPONSORSHIP STRATEGY
• The FDOT packaging strategy consists of the following opportunities:
— FDOT Travel Partner
— FDOT Supporter
20
© 2012 IEG, LLC. All Rights Reserved. IEG, LLC prides itself for innovation and quality in the content, layout and design of IEG® products. IEG® products are protected by a variety of intellectual property rights, including, but not limited to, federally registered trademarks and copyrights. These trademarks and copyrights not only recognize the distinctiveness, creativity and trade dress of IEG® products, but also afford legal protection to IEG, LLC from infringement of its rights. IEG, LLC will diligently enforce its intellectual property rights and prosecute those who infringe on those rights.
page 11IEG SPONSORSHIP INSIGHTS FOR FLORIDA DEPARTMENT OF TRANSPORTATIONPRESENTED BY IEG, LLC, NOVEMBER 13, 2012
IEG SPONSORSHIP INSIGHTSFOR FLORIDA DEPARTMENT OF TRANSPORTATION
FDOT TRAVEL PARTNER: VITAL STATS
21
PACKAGE FDOT TRAVEL PARTNER
PROPERTY TYING INTO (SPONSOR OF): Florida Department of Transportation
PROMOTIONAL TIMEFRAME: Year-round
ESTIMATED NUMBER OF COMPANIES: 8 Total
RECOMMENDED CONTRACT TERM:One year agreement with option years built into contract
PACKAGE FEE: Total Commitment: $350,000-$1.25MM
IEG SPONSORSHIP INSIGHTSFOR FLORIDA DEPARTMENT OF TRANSPORTATION
TRAVEL PARTNER POSITIONING
TRAVEL PARTNER STRATEGY
• Overall Strategy: Brands/companies tie into FDOT organization as Travel Partner(s) in order to enhance guests experience
— Central tenant: improve travelers trip from A to B, providing key products & services, information and discounts towards sponsor’s products
— Take FDOT’s guests experience to the next level and provide meaningful brand engagement opportunities for corporate partners
22
© 2012 IEG, LLC. All Rights Reserved. IEG, LLC prides itself for innovation and quality in the content, layout and design of IEG® products. IEG® products are protected by a variety of intellectual property rights, including, but not limited to, federally registered trademarks and copyrights. These trademarks and copyrights not only recognize the distinctiveness, creativity and trade dress of IEG® products, but also afford legal protection to IEG, LLC from infringement of its rights. IEG, LLC will diligently enforce its intellectual property rights and prosecute those who infringe on those rights.
page 12IEG SPONSORSHIP INSIGHTS FOR FLORIDA DEPARTMENT OF TRANSPORTATIONPRESENTED BY IEG, LLC, NOVEMBER 13, 2012
IEG SPONSORSHIP INSIGHTSFOR FLORIDA DEPARTMENT OF TRANSPORTATION
TRAVEL PARTNER: RIGHTS & BENEFITS
HIGHEST-LEVEL, YEAR-ROUND POSITIONING AND AFFILIATION
• Year-round promotional rights with FDOT (state-wide)
• Category exclusivity to the Travel Partner level
• Title sponsorship of one proprietary component/co-created component
• Prominent recognition and visibility
• Sampling/display rights
• Activation, production (build-out) funds
• Agency-like servicing
23
IEG SPONSORSHIP INSIGHTSFOR FLORIDA DEPARTMENT OF TRANSPORTATION
TRAVEL PARTNER: RIGHTS & BENEFITS
TRAVEL PARTNER PROPRIETARY COMPONENT OVERVIEW
• Component is a direct association with an established theme i.e. safety, recreation or in conjunction with a existing initiative, area, service or amenity
• Travel Partner tie-in to proprietary component as a means of enhancing commuters/travelers experience on and off the Florida highway system
24
511 System Road Rangers
Communications Safe Zones
Environmental/Green Initiatives
SunPass Program
Recreation Truck Stop Amenities
© 2012 IEG, LLC. All Rights Reserved. IEG, LLC prides itself for innovation and quality in the content, layout and design of IEG® products. IEG® products are protected by a variety of intellectual property rights, including, but not limited to, federally registered trademarks and copyrights. These trademarks and copyrights not only recognize the distinctiveness, creativity and trade dress of IEG® products, but also afford legal protection to IEG, LLC from infringement of its rights. IEG, LLC will diligently enforce its intellectual property rights and prosecute those who infringe on those rights.
page 13IEG SPONSORSHIP INSIGHTS FOR FLORIDA DEPARTMENT OF TRANSPORTATIONPRESENTED BY IEG, LLC, NOVEMBER 13, 2012
IEG SPONSORSHIP INSIGHTSFOR FLORIDA DEPARTMENT OF TRANSPORTATION
TRAVEL PARTNER: 511 SYSTEM
511 SYSTEM SAMPLE RIGHTS & BENEFITS
25
Website Integration • Mast Head/Top Banner Position • Rotating Banner Ad • Sponsor generated content – Monthly message
Mobile App• Banner Ad • Sponsor Generated Content • Sponsor Offers
Voice Response System• Welcome message with Sponsor Integration
511 Highway Signage (Total # TBD)
Traffic & Weather Updates (Digital & Mobile Alerts)
Direct Dial to Sponsor Feature
IEG SPONSORSHIP INSIGHTSFOR FLORIDA DEPARTMENT OF TRANSPORTATION
TRAVEL PARTNER: COMMUNICATIONS
COMMUNICATION PLATFORM SAMPLE RIGHTS & BENEFITS
26
Call Box Communications Partner (Total # Call Boxes TBD)
Entitlement Mobile Phone Charging Stations (Primary Branding)
Presenting Partner for Wi-Fi Network Offering at ServiceCenters/Rest Area • Landing Page Recognition • Wi-Fi Partnership Signage at Service Centers & Rest Areas • Wi-Fi Offering Highlighted on FDOT Digital Platforms
(Program Page)
Future Considerations : Partner Recognition on FDOT TV Network for Support of Communications Partner
© 2012 IEG, LLC. All Rights Reserved. IEG, LLC prides itself for innovation and quality in the content, layout and design of IEG® products. IEG® products are protected by a variety of intellectual property rights, including, but not limited to, federally registered trademarks and copyrights. These trademarks and copyrights not only recognize the distinctiveness, creativity and trade dress of IEG® products, but also afford legal protection to IEG, LLC from infringement of its rights. IEG, LLC will diligently enforce its intellectual property rights and prosecute those who infringe on those rights.
page 14IEG SPONSORSHIP INSIGHTS FOR FLORIDA DEPARTMENT OF TRANSPORTATIONPRESENTED BY IEG, LLC, NOVEMBER 13, 2012
IEG SPONSORSHIP INSIGHTSFOR FLORIDA DEPARTMENT OF TRANSPORTATION
TRAVEL PARTNER: ENVIRONMENTAL/GREEN
ENVIRONMENTAL/GREEN PLATFORM SAMPLE RIGHTS & BENEFITS
27
Entitlement of FDOT Recycling Initiatives
Recognition/Branding Elements Around Recycling Receptacles at FDOT Facilities
Identification Around All Program Posters & Brochures With Thank You Recognition for Support of Program
Entitlement of Hybrid Charging Stations in Designated Locations of Service/Rest Stop Locations
Recognition on All Don’t Litter Signage Across FDOT (# of Signs TBD)
Partner ID Around Highway Beautification Projects
IEG SPONSORSHIP INSIGHTSFOR FLORIDA DEPARTMENT OF TRANSPORTATION
TRAVEL PARTNER: ROAD RANGERS
ROAD RANGERS PLATFORM SAMPLE RIGHTS & BENEFITS
28
Entitlement of Bundled Road Ranger Roadside Assistance Program
Program Page on All FDOT Digital & Social Platforms
Primary Branding & Colors for All Program Vehicles & Employees • Prominent Logo Identification Across Roadside Program
Assets including Uniforms (Upper Chest & Center Back Positions)
Logo Placement & Brand Content in Program Printed & Electronic Materials
Brand ID & Imagery Within Program Posters at FDOT Facilities
Comment Card Question & Call-to-Action/Coupon for Program Partner
© 2012 IEG, LLC. All Rights Reserved. IEG, LLC prides itself for innovation and quality in the content, layout and design of IEG® products. IEG® products are protected by a variety of intellectual property rights, including, but not limited to, federally registered trademarks and copyrights. These trademarks and copyrights not only recognize the distinctiveness, creativity and trade dress of IEG® products, but also afford legal protection to IEG, LLC from infringement of its rights. IEG, LLC will diligently enforce its intellectual property rights and prosecute those who infringe on those rights.
page 15IEG SPONSORSHIP INSIGHTS FOR FLORIDA DEPARTMENT OF TRANSPORTATIONPRESENTED BY IEG, LLC, NOVEMBER 13, 2012
IEG SPONSORSHIP INSIGHTSFOR FLORIDA DEPARTMENT OF TRANSPORTATION
TRAVEL PARTNER: RECREATION
RECREATION PLATFORM SAMPLE RIGHTS & BENEFITS
29
Entitlement of FDOT Recreation Elements
Brand Integration of Amenities & Leisure at Service Centers and Rest Areas• Dog Paths • Outdoor Seating Areas • Picnic Areas• Play Areas & Playgrounds
Presenting Partner of Guest Services Desks/Kiosks & Information at Service Centers and Rest Areas
Presenting Partner and Brand ID Guest Services/Guest Information on FDOT Digital Platform
IEG SPONSORSHIP INSIGHTSFOR FLORIDA DEPARTMENT OF TRANSPORTATION
TRAVEL PARTNER: SAFE ZONES
SAFE ZONES SAMPLE RIGHTS & BENEFITS
30
Presenting Partner of Safe Zones at Service Centers & Rest Areas
Directional Signage to Sponsored Safe Zones from Highways • Designated Safe Zones Areas With Branded ID
Partner Tied Safe Driving Platform/Messaging/Signage • Content Tied to Promoting Safety Message
Overarching Safety Partner FDOT Conducts for Bicycle, Pedestrian and Vehicular Related Matter• Brand ID and Messaging on All Program Digital and Printed
Materials
© 2012 IEG, LLC. All Rights Reserved. IEG, LLC prides itself for innovation and quality in the content, layout and design of IEG® products. IEG® products are protected by a variety of intellectual property rights, including, but not limited to, federally registered trademarks and copyrights. These trademarks and copyrights not only recognize the distinctiveness, creativity and trade dress of IEG® products, but also afford legal protection to IEG, LLC from infringement of its rights. IEG, LLC will diligently enforce its intellectual property rights and prosecute those who infringe on those rights.
page 16IEG SPONSORSHIP INSIGHTS FOR FLORIDA DEPARTMENT OF TRANSPORTATIONPRESENTED BY IEG, LLC, NOVEMBER 13, 2012
IEG SPONSORSHIP INSIGHTSFOR FLORIDA DEPARTMENT OF TRANSPORTATION
TRAVEL PARTNER: SUNPASS PROGRAM
SUNPASS PROGRAM SAMPLE RIGHTS & BENEFITS
31
Naming Rights to SunPass Program
Naming Rights to Express Lanes Throughout FDOT/Turnpike Highway System • Branded Transponder for All Program Users • Branded Express Lanes Including Identification on Toll Booth
Archways• Branded ID on All Related Toll Booth Signage
Header/Mast Position on SunPass Program Related Digital Pages• Across All FDOT Digital & Social Platforms
Brand ID on All Printed & Electronic Program Information
IEG SPONSORSHIP INSIGHTSFOR FLORIDA DEPARTMENT OF TRANSPORTATION
TRAVEL PARTNER: TRUCK STOP AMENITIES
TRUCK STOP SAMPLE RIGHTS & BENEFITS
32
Brand Integration Into All FDOT Truck Stop Locations
Entitlement of Truck Stop Areas/Elements • Branded Directional Signage From Highways & Within Rest
Areas • Existing or Co-Created Amenities with Brought to You By
Branding
Branding Elements & Integration Into Recreation Elements Specific to Truck Stop Areas
Header or Mast Brand ID as Truck Stop Partner on FDOT Digital & Social Elements
© 2012 IEG, LLC. All Rights Reserved. IEG, LLC prides itself for innovation and quality in the content, layout and design of IEG® products. IEG® products are protected by a variety of intellectual property rights, including, but not limited to, federally registered trademarks and copyrights. These trademarks and copyrights not only recognize the distinctiveness, creativity and trade dress of IEG® products, but also afford legal protection to IEG, LLC from infringement of its rights. IEG, LLC will diligently enforce its intellectual property rights and prosecute those who infringe on those rights.
page 17IEG SPONSORSHIP INSIGHTS FOR FLORIDA DEPARTMENT OF TRANSPORTATIONPRESENTED BY IEG, LLC, NOVEMBER 13, 2012
IEG SPONSORSHIP INSIGHTSFOR FLORIDA DEPARTMENT OF TRANSPORTATION
TRAVEL PARTNER: RIGHTS & BENEFITS
HIGHEST PROFILE RECOGNITION AND POSITIONING
• Category exclusivity extends to Travel Partner level:
— Promotional rights
— Vendor relationships when possible
• On-site sales rights and preferential vendor status; when applicable
• Prominent year-round recognition/ID in communication vehicles, online and signage
• Logo inclusion & recognition in FDOT media buy(s)
— Including PSA(s) initiatives (if/when applicable & appropriate)
• Year-round brand integration on FDOT digital & social platforms
— Brand recognition, link and content in support of proprietary platform
33
IEG SPONSORSHIP INSIGHTSFOR FLORIDA DEPARTMENT OF TRANSPORTATION
TRAVEL PARTNER: RIGHTS & BENEFITS
ON-SITE SPONSOR SIGNAGE AND OTHER RECOGNITION
• Year-round branding/primary color scheme integration on fifty (50) DMS boards
• Shared “Thank You” recognition (permanent signage, banner or electronic messaging TBD) at:
— All FDOT service center/rest areas (53 total)
— Toll booths; minimum of thirty (30) per partner
— FDOT Bridges/landmarks (5-10 Major locations TBD)
• Entitlement signage in connection with component (i.e. AT&T Wireless Zone with major branding elements on year-round basis)
• Adopt-A-Highway, one (1) per district
— Corporate volunteering program
34
© 2012 IEG, LLC. All Rights Reserved. IEG, LLC prides itself for innovation and quality in the content, layout and design of IEG® products. IEG® products are protected by a variety of intellectual property rights, including, but not limited to, federally registered trademarks and copyrights. These trademarks and copyrights not only recognize the distinctiveness, creativity and trade dress of IEG® products, but also afford legal protection to IEG, LLC from infringement of its rights. IEG, LLC will diligently enforce its intellectual property rights and prosecute those who infringe on those rights.
page 18IEG SPONSORSHIP INSIGHTS FOR FLORIDA DEPARTMENT OF TRANSPORTATIONPRESENTED BY IEG, LLC, NOVEMBER 13, 2012
IEG SPONSORSHIP INSIGHTSFOR FLORIDA DEPARTMENT OF TRANSPORTATION
SHARED TRAVEL PARTNER RECOGNITION
35
IEG SPONSORSHIP INSIGHTSFOR FLORIDA DEPARTMENT OF TRANSPORTATION
TRAVEL PARTNER: RIGHTS & BENEFITS
• Publications & program collateral
— Editorial features in Travel Partner components
• Sampling & display rights
— Includes opportunities at FDOT service centers, rest areas and toll booths (locations & dates to be mutually agreed upon)
• Use of FDOT mailing list (including SunPass database)
— Partner to cover all related postage costs
• Built-in activation funds: $25,000
— Sponsor investment to be utilized for activation programs, including build-out of proprietary components
36
© 2012 IEG, LLC. All Rights Reserved. IEG, LLC prides itself for innovation and quality in the content, layout and design of IEG® products. IEG® products are protected by a variety of intellectual property rights, including, but not limited to, federally registered trademarks and copyrights. These trademarks and copyrights not only recognize the distinctiveness, creativity and trade dress of IEG® products, but also afford legal protection to IEG, LLC from infringement of its rights. IEG, LLC will diligently enforce its intellectual property rights and prosecute those who infringe on those rights.
page 19IEG SPONSORSHIP INSIGHTS FOR FLORIDA DEPARTMENT OF TRANSPORTATIONPRESENTED BY IEG, LLC, NOVEMBER 13, 2012
IEG SPONSORSHIP INSIGHTSFOR FLORIDA DEPARTMENT OF TRANSPORTATION
TRAVEL PARTNER: RIGHTS & BENEFITS
PARTNER SERVICES
• Designated FDOT account representative to service relationship
• Quarterly meetings with FDOT staff to review marketing objectives and activation strategies
• Establishment of FDOT sponsor summit
• Two (2) fulfillment reports per year detailing benefits delivered, promotion results, audience research, etc.
• Press conference/release announcing relationship
37
IEG SPONSORSHIP INSIGHTSFOR FLORIDA DEPARTMENT OF TRANSPORTATION
SPONSORSHIP SCENARIO: ENVIRONMENTAL/GREEN
FORD SUPPORTS HYBRID CHARGING STATIONS
• Ford ensures customers are taking advantage of the rapidly growing hybrid charging infrastructure
— More than 9,400 public charging stations nationally
• Brand developed mobile app (called My Ford Mobile) to assist consumers to locate charging stations, manage remote battery charging and overall battery status
• The charging station locator power powered by MapQuest directs users to stations in close proximity of location
38
© 2012 IEG, LLC. All Rights Reserved. IEG, LLC prides itself for innovation and quality in the content, layout and design of IEG® products. IEG® products are protected by a variety of intellectual property rights, including, but not limited to, federally registered trademarks and copyrights. These trademarks and copyrights not only recognize the distinctiveness, creativity and trade dress of IEG® products, but also afford legal protection to IEG, LLC from infringement of its rights. IEG, LLC will diligently enforce its intellectual property rights and prosecute those who infringe on those rights.
page 20IEG SPONSORSHIP INSIGHTS FOR FLORIDA DEPARTMENT OF TRANSPORTATIONPRESENTED BY IEG, LLC, NOVEMBER 13, 2012
IEG SPONSORSHIP INSIGHTSFOR FLORIDA DEPARTMENT OF TRANSPORTATION
SPONSORSHIP SCENARIO: RECREATION
PEPSI PLAYSCAPES LAND @ DFW INTERNATIONAL AIRPORT
• Pepsi Bottling creates family-friendly areas to make travel easier
• “Landing Zones” are new facility attractions for kids & families to utilize in between flights
— Airport environment with runways, baggage cars & air traffic control towers
• Pouring rights coupled with branded amenities enable Pepsi to integrate into the environment in a safe and fun way for both kids & adults
39
PRICING
© 2012 IEG, LLC. All Rights Reserved. IEG, LLC prides itself for innovation and quality in the content, layout and design of IEG® products. IEG® products are protected by a variety of intellectual property rights, including, but not limited to, federally registered trademarks and copyrights. These trademarks and copyrights not only recognize the distinctiveness, creativity and trade dress of IEG® products, but also afford legal protection to IEG, LLC from infringement of its rights. IEG, LLC will diligently enforce its intellectual property rights and prosecute those who infringe on those rights.
page 21IEG SPONSORSHIP INSIGHTS FOR FLORIDA DEPARTMENT OF TRANSPORTATIONPRESENTED BY IEG, LLC, NOVEMBER 13, 2012
IEG SPONSORSHIP INSIGHTSFOR FLORIDA DEPARTMENT OF TRANSPORTATION
IEG VALUATION METHODOLOGY: OVERVIEW
• Developed by IEG based upon 30 years of tracking and monitoring the sponsorship industry
• Has been used by brands and rightsholders to justify billions of dollars worth of sponsorship fees and promotional value
• Street-tested with more than 2,000 properties valued and hundreds of sponsorship sales
• Endorsed by nearly 200 leading brands including Adidas, Visa, MillerCoors, FedEx, Gatorade and Toyota
• Backed by IEG’s sponsorship intelligence database, industry surveys and annual review of hundreds of sponsorship contracts
• Consistently applied for all IEG-valued properties
41
IEG SPONSORSHIP INSIGHTSFOR FLORIDA DEPARTMENT OF TRANSPORTATION
FAIR MARKET VALUE
TANGIBLE BENEFITS
INTANGIBLE ELEMENTS
GEOGRAPHIC REACH
COST/ BENEFIT
RATIO
Tangible Benefits : Quantitative benefits such as broadcast exposure, on-site signage, sampling/display and hospitality
Intangible Elements: Qualitative factors such as borrowed imagery, promotional rights, category exclusivity and audience loyalty
Geographic Reach: The number, size and value of the markets in which a sponsor is likely to promote its affiliation with the property.
Cost/Benefit Ratio: Accounts for the fact that sponsorship is more labor-intensive than measured media and lacks guarantees such as make goods.
42
IEG VALUATION METHODOLOGY: FOUR COMPONENTS
© 2012 IEG, LLC. All Rights Reserved. IEG, LLC prides itself for innovation and quality in the content, layout and design of IEG® products. IEG® products are protected by a variety of intellectual property rights, including, but not limited to, federally registered trademarks and copyrights. These trademarks and copyrights not only recognize the distinctiveness, creativity and trade dress of IEG® products, but also afford legal protection to IEG, LLC from infringement of its rights. IEG, LLC will diligently enforce its intellectual property rights and prosecute those who infringe on those rights.
page 22IEG SPONSORSHIP INSIGHTS FOR FLORIDA DEPARTMENT OF TRANSPORTATIONPRESENTED BY IEG, LLC, NOVEMBER 13, 2012
IEG SPONSORSHIP INSIGHTSFOR FLORIDA DEPARTMENT OF TRANSPORTATION
IEG VALUATION STATEMENTS
• IEG created a customized Valuation Statement for two of the Travel Partner packages (Road Ranger and Environmental/Green Platform)
• Can be customized for top categories and prospects (e.g., financial services, telecom, auto, etc.)
• Validates sponsorship investment for buyers
43
IEG SPONSORSHIP INSIGHTSFOR FLORIDA DEPARTMENT OF TRANSPORTATION
TRAVEL PARTNER: PRICING
TOTAL PACKAGE PRICE =
$350,000 to $1.25 MILLION
• Travel Partner Package Price/Value depends on specific proprietary component that sponsor is tying into
• Includes Tangible and Intangible Benefits
44
© 2012 IEG, LLC. All Rights Reserved. IEG, LLC prides itself for innovation and quality in the content, layout and design of IEG® products. IEG® products are protected by a variety of intellectual property rights, including, but not limited to, federally registered trademarks and copyrights. These trademarks and copyrights not only recognize the distinctiveness, creativity and trade dress of IEG® products, but also afford legal protection to IEG, LLC from infringement of its rights. IEG, LLC will diligently enforce its intellectual property rights and prosecute those who infringe on those rights.
page 23IEG SPONSORSHIP INSIGHTS FOR FLORIDA DEPARTMENT OF TRANSPORTATIONPRESENTED BY IEG, LLC, NOVEMBER 13, 2012
IEG SPONSORSHIP INSIGHTSFOR FLORIDA DEPARTMENT OF TRANSPORTATION
PROPOSED PRICING FOR TRAVEL PARTNER PLATFORMS
45
TRAVEL PARTNER PLATFORM TOTAL
511 System $1,250,000
Road Rangers $1,250,000
Safe Phone Zones $750,000
SunPass Program $750,000
Communications $500,000
Environmental/Green $500,000
Recreation $500,000
Truck Stop Amenities $350,000
IEG SPONSORSHIP INSIGHTSFOR FLORIDA DEPARTMENT OF TRANSPORTATION
BREAKDOWN OF SPONSORSHIP VALUE: TANGIBLE VS. INTANGIBLE BENEFITS
• Tangible benefits drive 55% of the sponsorship value. Tangibles include things like on-site signage, website and social media integration, and sampling/display opportunities.
• Intangible benefits drive 45% of the sponsorship value. Intangibles include promotional rights, prestige of the property and category exclusivity.
46
Tangible Benefits
55%
Intangible Benefits
45%
© 2012 IEG, LLC. All Rights Reserved. IEG, LLC prides itself for innovation and quality in the content, layout and design of IEG® products. IEG® products are protected by a variety of intellectual property rights, including, but not limited to, federally registered trademarks and copyrights. These trademarks and copyrights not only recognize the distinctiveness, creativity and trade dress of IEG® products, but also afford legal protection to IEG, LLC from infringement of its rights. IEG, LLC will diligently enforce its intellectual property rights and prosecute those who infringe on those rights.
page 24IEG SPONSORSHIP INSIGHTS FOR FLORIDA DEPARTMENT OF TRANSPORTATIONPRESENTED BY IEG, LLC, NOVEMBER 13, 2012
IEG SPONSORSHIP INSIGHTSFOR FLORIDA DEPARTMENT OF TRANSPORTATION
IEG INTANGIBLE SCORECARD: TRAVEL PARTNER
47
INTANGIBLE ELEMENT SCORE (1-10)
Prestige of Property 7
Awareness of Property 8
Category Exclusivity 8
Level of Audience Interest/Loyalty 6
Ability to Activate 8
Limited Degree of Sponsor Clutter 8
Susceptibility to Ambush Marketing 6
Networking Opportunities 7
Media Coverage Potential 6
Established Track Record 7
TOTAL INTANGIBLES SCORE 71/100
IEG SPONSORSHIP INSIGHTSFOR FLORIDA DEPARTMENT OF TRANSPORTATION
TRAVEL PARTNER: VALUE DRIVERS
• Massive Brand Exposure and Impressions
• Category Exclusivity and Minimization of Sponsor Clutter
• Driver/Traveler Safety Positioning
• Potential for Positive PR
• Opportunity to Customize Partnership Theme/Component to Partner’s Objectives
48
© 2012 IEG, LLC. All Rights Reserved. IEG, LLC prides itself for innovation and quality in the content, layout and design of IEG® products. IEG® products are protected by a variety of intellectual property rights, including, but not limited to, federally registered trademarks and copyrights. These trademarks and copyrights not only recognize the distinctiveness, creativity and trade dress of IEG® products, but also afford legal protection to IEG, LLC from infringement of its rights. IEG, LLC will diligently enforce its intellectual property rights and prosecute those who infringe on those rights.
page 25IEG SPONSORSHIP INSIGHTS FOR FLORIDA DEPARTMENT OF TRANSPORTATIONPRESENTED BY IEG, LLC, NOVEMBER 13, 2012
IEG SPONSORSHIP INSIGHTSFOR FLORIDA DEPARTMENT OF TRANSPORTATION
FDOT SUPPORTER
BUNDLED ADVERTISING/PROMOTIONAL OPPORTUNITIES
• Traditional advertising/promotional opportunities with FDOT will still be available, including:
— Toll booth
— 511 System (secondary offerings)
— Service Center/Rest Area opportunities
— Logo Sign Program
— Sponsor-A-Highway
• At $100,000, advertisers will have the opportunity to purchase limited promotional and recognition benefits for an additional $25,000 fee (only for brands in non-competitive categories to Travel Partners):
— FDOT Supporter
— FDOT digital & social platform recognition 49
SALES AND TARGETING
© 2012 IEG, LLC. All Rights Reserved. IEG, LLC prides itself for innovation and quality in the content, layout and design of IEG® products. IEG® products are protected by a variety of intellectual property rights, including, but not limited to, federally registered trademarks and copyrights. These trademarks and copyrights not only recognize the distinctiveness, creativity and trade dress of IEG® products, but also afford legal protection to IEG, LLC from infringement of its rights. IEG, LLC will diligently enforce its intellectual property rights and prosecute those who infringe on those rights.
page 26IEG SPONSORSHIP INSIGHTS FOR FLORIDA DEPARTMENT OF TRANSPORTATIONPRESENTED BY IEG, LLC, NOVEMBER 13, 2012
IEG SPONSORSHIP INSIGHTSFOR FLORIDA DEPARTMENT OF TRANSPORTATION
TOP SPONSOR CATEGORIES FOR GOVERNMENT (CITY/COUNTY/STATE)
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*Banks are 4.0 times more likely to sponsor government (city/county/state) than the average of all other sponsor categories in this data set, based on IEG Research Services data.
FINANCIAL SERVICES - BANK* 4.0
RETAIL – SPORTING GOODS
MEDIA AND PUBLISHING - RADIO
AUTOMOTIVE - DEALERSHIP
BEVERAGES – SOFT DRINK
SERVICES
RETAIL – SPECIALTY STORE
2.3
2.3
1.7
1.7
1.7
1.7
1.2
1.2TELECOMMUNICATIONS – SERVICE PROVIDER
1.2
MEDIA AND PUBLISHING - NEWSPAPER
MEDICAL – FACILITY/SERVICES
IEG SPONSORSHIP INSIGHTSFOR FLORIDA DEPARTMENT OF TRANSPORTATION
TOP SPONSORS FOR GOVERNMENT (CITY/COUNTY/STATE)
52
*PepsiCo is 2.6 more likely to be a sponsor of a city/county/state than the average of all other sponsors in this data set.
**Multiple sponsors include such companies as Ford Motor Co., HSBC Holdings, Bank of America, BNP Paribas, Mars, Inc., MB Financial, Meijer, Dick’s Sporting Goods Inc., Barclays Bank, Panera Bread Co., State Farm, Coca-Cola Co. and Continental Motors Group
PEPSI CO* 2.6
PADDOCK PUBLICATIONS, INC
BMO FINANCIAL GROUP
SPORTS AUTHORITY, INC
MULTIPLE SPONSORS**
1.8
1.8
1.8
1.8
1.8
1.8
BONNEVILLE INTERNATIONAL CORP
COMCAST CORP.
© 2012 IEG, LLC. All Rights Reserved. IEG, LLC prides itself for innovation and quality in the content, layout and design of IEG® products. IEG® products are protected by a variety of intellectual property rights, including, but not limited to, federally registered trademarks and copyrights. These trademarks and copyrights not only recognize the distinctiveness, creativity and trade dress of IEG® products, but also afford legal protection to IEG, LLC from infringement of its rights. IEG, LLC will diligently enforce its intellectual property rights and prosecute those who infringe on those rights.
page 27IEG SPONSORSHIP INSIGHTS FOR FLORIDA DEPARTMENT OF TRANSPORTATIONPRESENTED BY IEG, LLC, NOVEMBER 13, 2012
IEG SPONSORSHIP INSIGHTSFOR FLORIDA DEPARTMENT OF TRANSPORTATION
TOP SPONSOR CATEGORIES FOR FLORIDA PROPERTIES
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*Financial services – bank companies are 6.8 times more likely to sponsor properties located in Florida than the average of all other sponsor categories in this data set, based on IEG Research Services data.
FINANCIAL SERVICES - BANK* 6.8
TELECOMMUNICATIONS – SERVICE PROVIDER
BEVERAGES – SOFT DRINK
AUTOMOTIVE - CARS
TRAVEL – HOTEL & RESORT
MEDICAL – FACILITY/SERVICE
RESTAURANT
5.9
5.2
4.9
4.8
4.6
4.6
3.9
3.7RESTAURANT – QUICK SERVICE
3.5
BEVERAGES - BEER
FINANCIAL SERVICES - INSURANCE
IEG SPONSORSHIP INSIGHTSFOR FLORIDA DEPARTMENT OF TRANSPORTATION
TOP SPONSORS FOR FLORIDA PROPERTIES
54
*Anheuser-Busch InBev is 23.8 more likely to be a sponsor in the state of Florida than the average brand in this data set, based on IEG Research Services data. Additional companies include Walt Disney Co., Comcast Corp., Wells Fargo, McDonald’s Corp, AT&T, Metro PCS, Kraft Foods and Nestle S.A.
ANHEUSER-BUSCH INBEV* 23.8
PEPSICO
PUBLIX SUPER MARKETS, INC.
MARRIOTT INTERNATIONAL
BERKSHIRE HATHAWAY, INC
FORD MOTOR CO
BLUE CROSS AND BLUE SHIELD ASSOCIATION
21.9
21.4
9.8
9.8
9.3
9.3
8.4
7.9GENERAL MOTORS CORP
7.9
BANK OF AMERICA CORP
COCA-COLA CO
ADVANCE PUBLICATIONS INC 7.9
AMR CORP 7.0
© 2012 IEG, LLC. All Rights Reserved. IEG, LLC prides itself for innovation and quality in the content, layout and design of IEG® products. IEG® products are protected by a variety of intellectual property rights, including, but not limited to, federally registered trademarks and copyrights. These trademarks and copyrights not only recognize the distinctiveness, creativity and trade dress of IEG® products, but also afford legal protection to IEG, LLC from infringement of its rights. IEG, LLC will diligently enforce its intellectual property rights and prosecute those who infringe on those rights.
page 28IEG SPONSORSHIP INSIGHTS FOR FLORIDA DEPARTMENT OF TRANSPORTATIONPRESENTED BY IEG, LLC, NOVEMBER 13, 2012
IEG SPONSORSHIP INSIGHTSFOR FLORIDA DEPARTMENT OF TRANSPORTATION
EXAMPLE SALES SCENARIO: RECREATION PLATFORM
PROSPECT: FRITO-LAY
OPPORTUNITY:• Branded picnic area at all rest areas
• Create online content about best snacks/picnic items to pack for a road trip
• Partner with a retailer to create pre-packaged road trip snack packs
• Provide free samples at designated rest areas and/or toll booths during high traffic weekends
• Include messaging on-package about FDOT partnership and web site link where the consumer can find more information about road trip necessities
• Vending rights; when applicable
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IEG SPONSORSHIP INSIGHTSFOR FLORIDA DEPARTMENT OF TRANSPORTATION
EXAMPLE SALES SCENARIO: COMMUNICATION PLATFORM
PROSPECT: VERIZON
OPPORTUNITY:• Branded mobile phone recharging stations in rest areas
— Pass-thru rights to hand-set partners like Samsung, Nokia, etc.
• Offer free Wi-Fi access to Verizon customers
• Provide a limited amount of time for free Wi-Fi with an access code to log-in throughout the day
• Provide informational brochures about products/services at all rest areas
• Send text alerts (consumers must opt-in) when consumer is approaching a rest area with a phone recharging station
56
© 2012 IEG, LLC. All Rights Reserved. IEG, LLC prides itself for innovation and quality in the content, layout and design of IEG® products. IEG® products are protected by a variety of intellectual property rights, including, but not limited to, federally registered trademarks and copyrights. These trademarks and copyrights not only recognize the distinctiveness, creativity and trade dress of IEG® products, but also afford legal protection to IEG, LLC from infringement of its rights. IEG, LLC will diligently enforce its intellectual property rights and prosecute those who infringe on those rights.
page 29IEG SPONSORSHIP INSIGHTS FOR FLORIDA DEPARTMENT OF TRANSPORTATIONPRESENTED BY IEG, LLC, NOVEMBER 13, 2012
IEG SPONSORSHIP INSIGHTSFOR FLORIDA DEPARTMENT OF TRANSPORTATION
511 SYSTEM ENVIRONMENT/GREEN
SAFE ZONES SUN PASSPROGRAM
TRUCK STOP AMENITIES
TRAVEL PARTNER PROSPECTS
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IEG SPONSORSHIP INSIGHTSFOR FLORIDA DEPARTMENT OF TRANSPORTATION
TRANSITION PLAN
• Upsell State Farm to a FDOT Travel Partner with Road Rangers as their platform
• Go to significant FDOT advertisers with the new Travel Partner opportunity first
• Consider which contracts are due for renewal or close to being signed i.e. 511
— Ensure that future considerations are designed so platform/technology offering can be included in Travel Partner platform
— With any 3rd party vendor and or sales agency (i.e. Travelers Marketing) look to establish mutually agreed upon revenue share
58
© 2012 IEG, LLC. All Rights Reserved. IEG, LLC prides itself for innovation and quality in the content, layout and design of IEG® products. IEG® products are protected by a variety of intellectual property rights, including, but not limited to, federally registered trademarks and copyrights. These trademarks and copyrights not only recognize the distinctiveness, creativity and trade dress of IEG® products, but also afford legal protection to IEG, LLC from infringement of its rights. IEG, LLC will diligently enforce its intellectual property rights and prosecute those who infringe on those rights.
page 30IEG SPONSORSHIP INSIGHTS FOR FLORIDA DEPARTMENT OF TRANSPORTATIONPRESENTED BY IEG, LLC, NOVEMBER 13, 2012
NEXT STEPS
IEG SPONSORSHIP INSIGHTSFOR FLORIDA DEPARTMENT OF TRANSPORTATION
NEXT STEPS
• On-going counsel over next 3-4 months
— Transition plan with existing contracts into Travel Partner platform
� Sales partners
� Corporate sponsorship relationships
• Revise packaging document based on audit session feedback & guidance
— Draft Travel Partner proposal template
• On-going bi-weekly conference calls
— Re-group following audit session end of November or first week of December
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© 2012 IEG, LLC. All Rights Reserved. IEG, LLC prides itself for innovation and quality in the content, layout and design of IEG® products. IEG® products are protected by a variety of intellectual property rights, including, but not limited to, federally registered trademarks and copyrights. These trademarks and copyrights not only recognize the distinctiveness, creativity and trade dress of IEG® products, but also afford legal protection to IEG, LLC from infringement of its rights. IEG, LLC will diligently enforce its intellectual property rights and prosecute those who infringe on those rights.
page 31IEG SPONSORSHIP INSIGHTS FOR FLORIDA DEPARTMENT OF TRANSPORTATIONPRESENTED BY IEG, LLC, NOVEMBER 13, 2012
IEG SPONSORSHIP INSIGHTSFOR FLORIDA DEPARTMENT OF TRANSPORTATION
NEXT STEPS
• Issue RFP for sales agency
— IEG to support crafting of RFP document for distribution to field
— IEG to assist evaluation criteria for RFP responses
� Scorecard to evaluate responses
• IEG to provide insight and education to selected sales agency on FDOT sponsorship platform
— Executive overview and education sessions
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QUESTIONS?
© 2012 IEG, LLC. All Rights Reserved. IEG, LLC prides itself for innovation and quality in the content, layout and design of IEG® products. IEG® products are protected by a variety of intellectual property rights, including, but not limited to, federally registered trademarks and copyrights. These trademarks and copyrights not only recognize the distinctiveness, creativity and trade dress of IEG® products, but also afford legal protection to IEG, LLC from infringement of its rights. IEG, LLC will diligently enforce its intellectual property rights and prosecute those who infringe on those rights.
page 32IEG SPONSORSHIP INSIGHTS FOR FLORIDA DEPARTMENT OF TRANSPORTATIONPRESENTED BY IEG, LLC, NOVEMBER 13, 2012
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