I C U EH A O M I N G Z H A N G | J E R R Y PA N | S T E P H A N I E L I N
I C U E I N T U I T I V E T O - D O L I S T R E M I N D E R A P P
• An intelligent reminder App that will helps you be more productive and efficient
• Uses the cloud technology to share the list with everyone in your network
• All of your items/tasks in your to-do list is categorized so they can be easily searched and located
Uses GeoFencing API Technology: Receive a reminder when you are near business establishments that are associated with an item/task on your list
Once you enter the business establishment, it will generate an alert to remind you of all the promotions that are active
M D P
• Are people interested in this app? (Do they need it?)
• Will this app impact people’s life?
• Will this app be profitable?
M R P
• Is there a demand for this app?
• Are people willing to pay for it?
• What functions and features should we add to this app?
• Is there any unnecessary functions?
F O C U S G R O U P F I N D I N G S
“What if I live right by Ralphs?”“I shop specific items at specific
stores. And I don’t want to receive notifications from stores where I
never shop”“It would be very annoying if there are too many discount message popping out”
“The automatic listing of coupons function when I am at the stores is really helpful”
"I like the list sharing functionality, it will make shopping for the family much more efficiently
“It would be great if the to-do list can remind me to buy things”
“It would be much helpful if I can choose and click the items from some categories instead of me typing in the name, because I am really lazy ”
“I don’t keep a list for grocery. I just shop when I’m there [grocery store]”
“A list would help but I don’t have the habit of using it”
“I usually plan my grocery trips”
"I want a feature that will draw me to constantly rely on this App"
“Is it just for shopping? Does it combine to-do list for other things”
“I am not an early adopter. But if someone says it is really great and recommends me to use it, I will consider about it”
S U R V E Y
T O F I N D O U T I F T H E R E I S A P O T E N T I A L N E E D F O R E A C H R E S P O N D E N T
Q 1 : H o w m a n y p e o p l e a r e i n y o u r h o u s e h o l d ? ( i n c l u d i n g y o u ) Q 2 : I p u r c h a s e i t e m s f o r p e o p l e i n m y h o u s e h o l d o n m y e r r a n d s Q 3 : I ' v e o f t e n f o r g o t t e n t o b u y s o m e t h i n g r i g h t a f t e r I v i s i t e d a
s t o r e
Q 4 : H o w d o y o u k e e p y o u r t o - d o o r s h o p p i n g l i s t ? Q 5 : D o y o u o w n a s m a r t p h o n e ?
Q 6 : W h i c h o p e r a t i n g s y s t e m i s y o u r s m a r t p h o n e ? Q 7 : D o y o u h a v e a d a t a p l a n f o r y o u r p h o n e ?
Q 8 : H a v e y o u t r i e d a n y t o - d o o r s h o p p i n g l i s t A p p s ? Q 9 : W h i c h t o - d o o r s h o p p i n g l i s t A p p s h a v e y o u t r i e d ?
Q 1 0 : W h i c h t o - d o o r s h o p p i n g l i s t A p p s a r e y o u s t i l l u s i n g ? Q 1 1 : W h a t m a d e y o u s t o p u s i n g t h e A p p ( s ) ?
Q 1 2 : K e e p i n g a t o - d o o r s h o p p i n g l i s t h e l p s m e r u n m y e r r a n d s m o r e e f f i c i e n t l y
T O F I N D O U T I F T H E Y H A V E U S E D A N Y T O - D O L I S T, A N D W H A T D O P E O P L E U S U A L LY U S E
T O F I N D O U T T H E U S E F U L N E S S O F E A C H F U N C T I O N
Q 1 3 : R e m i n d e r a l e r t s b a s e d o n y o u r l o c a t i o n ( G e o F e n c i n g A P I ) Q 1 4 : C l o u d s h a r i n g
Q 1 5 : D i s c o u n t a l e r t s Q 1 6 : C a t e g o r i z e d To - D o l i s t
Q 1 7 : M u l t i p l a t f o r m c o m p a t i b i l i t y
Q 1 8 : I u s e d e a l s o r c o u p o n s w h e n I s h o p Q 1 9 : S p e c i a l d e a l s a f f e c t w h e r e I m a k e m y p u r c h a s e
Q 2 0 : I a m w i l l i n g t o s w i t c h b r a n d s i f I r e c e i v e d a c o u p o n
T O F I N D O U T H O W P R I C E - S E N S I T I V E E A C H R E S P O N D E N T I S
Q 2 1 : K n o w i n g t h e f u n c t i o n a l i t i e s , I a m w i l l i n g t o p a y $ 0 . 9 9 f o r t h e i C u e A p p
Q 2 2 : I f i C u e w a s o f f e r e d f o r f r e e , I a m l i k e l y t o g i v e i t a t r y
T O F I N D O U T P E O P L E ’ S W I L L I N G N E S S T O D O W N L O A D I C U E
Q 2 3 : W h a t i s y o u r a g e ? Q 2 4 : W h a t i s y o u r g e n d e r ?
T O F I N D O U T T H E D E M O G R A P H I C S
S U R V E Y R E S P O N S E S
79 responses
51-75 5%
26-38 48%
76+ 3%
18-25 44%
A G E
FEMALE 51%
MALE 49%
G E N D E R
87% surveyed would try iCue for free 24% would or is likely to pay $0.99
Other Apps 3%
Calendar App 7%
To-Do list App 10%
Note App 19%
Other methods 3%
I don't keep a to-do list 5%
On paper 20%
From memory 33%
How do they keep their to-do or shopping list?
E V E R N O T E ( 6 ) A N Y. D O ( 4 )
W U N D E R L I S T ( 2 ) S H O P P I N G L I S T ( 1 )
E R R A N D S T O - D O L I S T ( 1 ) T O D O I S T ( 1 )
I P H O N E R E M I N D E R S ( 1 ) G TA S K ( 1 )
G O O G L E K E E P ( 1 )
REPLACED WITH
OTHER APPS
DOESN’T SYNC WITH
THEIR EXISTING
PROGRAMS JUST DONT USE IT
“USELESS” “COMPLICATED”
T O P R E A S O N S P E O P L E Q U I T U S I N G
T O - D O L I S T /S H O P P I N G L I S T
A P P ( S )
0
17.5
35
52.5
70
Geo
Fenc
ing
API
Clo
ud S
harin
g
Dis
coun
t Ale
rts
Cat
ego
rized
To
-Do
Lis
t
Mul
tipla
tfo
rm C
om
pat
ibili
ty
1814111210
3041
41
2631
168
10
1918
22485
11123
Very Useless Useless Neutral Useful Very Useful
Most helpful functions for those interested
R E G R E S S I O N A N A LY S I S
P O P U L AT I O N W H O A R E I N T E R E S T E D I N I C U E I F I T S F R E E
SUMMARY OUTPUT
Regression StatisticsMultiple R 0.4838266R Square 0.2340882Adjusted R Square 0.1214541Standard Error 0.7209907Observations 79
ANOVA df SS MS F
Regression 10 10.8036156 1.0803615 2.078307Residual 68 35.3482830 0.5198276Total 78 46.1518987
3
Coefficient Standard t Stat P-‐valueIntercept 1.8398654 0.78496036 2.3438959 0.022013Forget to Buy 0.1563965 0.09410722 1.6618978 0.101136Purchase for others 0.0091303 0.08763598 0.1041846 0.917329Use Coupons 0.1976489 0.11440930 1.7275597 0.088606Keeping a To-‐Do List is Helpful -‐0.036025 0.11128528 -‐0.323721 0.747142GeoFence Capability 0.0854169 0.09957160 0.8578445 0.393991Cloud Sharing 0.1571926 0.09794195 1.6049567 0.113137Special Deals Affect Where -‐0.140641 0.11431018 -‐1.230346 0.222806Discount Alerts -‐0.026773 0.12568465 -‐0.213021 0.831947Categorized To-‐Do List 0.1490539 0.12627514 1.1803902 0.241957Multi-‐Platform Compatibility 0.1252034
870.13585586
60.9215905
90.360000
395
From the regression analysis, we noticed that the respondents who like to use coupons when shopping will most likely be interested in this app. We also found that the Cloud Sharing function and the Forgetfulness factors are borderline significant in terms of the P-Value: People are interested in using this app because they can share the to-do list and use the GeoFencing function to remind them when they are near a business.
F I N D I N G S
P O P U L AT I O N W H O A R E W I L L I N G T O PAY F O R T H I S A P P
SUMMARY OUTPUT
Regression StatisticsMultiple R 0.605611R Square 0.366765Adjusted R Square 0.273643Standard Error 0.838039Observations 79
ANOVA df SS MS F
Regression 10 27.6606447 2.766064 3.938523Residual 68 47.7570767 0.702309Total 78 75.4177215
Coefficien Standard t Stat P-‐valueIntercept 2.207813 0.91239402 2.419802 0.018207Forget to Buy 0.148000 0.10938497 1.353026 0.180528Purchase for others -‐0.092237 0.10186316 -‐0.905501 0.368396Use Coupons 0.091096 0.13298297 0.685027 0.495655Keeping a To-‐Do List is -‐0.263367 0.12935179 -‐2.036052 0.045642GeoFence Capability 0.074698 0.11573646 0.645422 0.520825Cloud Sharing 0.187323 0.11384225 1.645462 0.104489Special Deals Affect Where -‐0.508016 0.13286776 -‐3.823478 0.000288Discount Alerts 0.195724 0.14608881 1.339766 0.184781Categorized To-‐Do List 0.140804 0.14677517 0.959320 0.340795Multi-‐Platform Compatibility 0.199069 0.15791126 1.260638 0.211747
F I N D I N G S
From this regression analysis, we noticed that people will want to pay for this App if it directs them to the stores with the best deals. In addition, people will purchase this App because they rely on a To-Do list to efficiently assist their daily lives. We also noticed that the Cloud Sharing capability is borderline significant and that this functionality is important to them if they were going to spend $0.99 to purchase the App.
FA C T O R A N A LY S I S
C O R R E L AT I O N
Correlation among each key features is really weak
Cloud sharing & Multiplatform compatibility (0.414); Discount alerts & Categorized To-Do List (0.412); Categorized To-Do List & Multiplatform compatibility (0.438)
F I N D I N G S
K E Y F E A T U R E S
S C R E E P L O T & FA C T O R S
K E Y F E A T U R E S
2 potential factors only explain 60.4% of the total
F I N D I N G S
S C O R E P L O T
K E Y F E A T U R E S
The model is not very helpful but there are some nuances that more respondents care about to-do
list and discount features
F I N D I N G S
D I F F E R E N T N E E D S
Q2: I purchase items for people in my household on my errands
Q3: I've often forgotten to buy something right after I visited a store
Q12: Keeping a to-do or shopping list helps me run my errands more efficiently
Q38: I use deals or coupons when I shop
Q40: Special deals affect where I make my purchase
Q41: I am willing to switch brands if I received a coupon
C O R R E L AT I O N
Correlation among each key features is very weak
But Q38: I use deals or coupons when I shop & Q40: Special deals affect where I make my purchase (58.1%) and Q40: Special deals affect where I make my purchase and Q41: I am willing to switch brands if I received a coupon (54.2%) are somehow correlated
F I N D I N G S
D I F F E R E N T N E E D S
S C R E E P L O T & FA C T O R S
D I F F E R E N T N E E D S
F I N D I N G S
2 potential factors only explain 55.5% of the total
S C O R E P L O T
D I F F E R E N T N E E D S
F I N D I N G S
Although the model is not very helpful, deals and coupons may
still be the more important reasons for potential customers to
use iCue based on the map
R E C O M M E N D AT I O N S
D E V E L O P T H E C O U P O N /P R O M O T I O N D I S P L AY F U N C T I O N A S T H E P R I M A R Y F E AT U R E O F T H E A P P
• As soon as the users walk into the store, the App will notify them on any promotions relating to the items on their list
• Promote repeat usage of the App because of the ability to receive deals
R E F I N E B AT T E R Y C O N S U M P T I O N O F G P S F U N C T I O N A L I T Y I N A N D R O I D & I O S T O S E A M L E S S LY U S A G E O F T H I S A P P
I N C R E A S E U S E R S B Y O F F E R I N G T H E A P P F R E E O F C H A R G E
M O N E T I Z E B Y S E L L I N G D ATA & A N A LY T I C S T O M A N U FA C T U R E R S
• Brand recommendation by pre-scanning items on the list
• Offers instant promotion to encourage purchase of a particular brand
T H A N K Y O U