Kelvin Mak, Jeff Manjuris, Samantha Ramsay
HBT is:
• Collaborative • Innovative• Cutting edge• Leadership• Individual- unafraid to
be different• Unique
• Fresh• Constantly evolving• Revolutionaries • Bold• Rule breakers- they’re
there to be broken!• Original
Brand Promise
To provide cutting edge discussion and fresh insights surrounding important issues and ideas
in the business world.
Image: http://blog.fatherhood.org/Portals/135704/images/pinky_promise.jpg
About Us:
We aim to be on the forefront of thought leadership and insight in the ever-changing
world of business.
About Us:
HBT is executed by up and coming professionals and features leaders in the field; Humber
Business Talks creates an innovative and exciting learning opportunity for students and
professionals alike.
About Us:
HBT looks to challenge the status quo, to revolutionize industry standards, and to inspire
change
We’re Different
• Like Humber College, HBT aims to keep our learning hands on
• Encourages interaction between speakers and attendees
Attributes & Benefits
• The highly regarded Humber College
• Interactive stance on learning- provides a platform for open discussion of ideas from many voices
• Allows students and professions networking opportunities that may lead to future collaboration
• Low cost of admission/free
• Many transportation options for Toronto and GTA area attendees
• Free food!• Many professionals
attended Humber and enjoy the opportunity to come back and participate in Humber events
We are not the typical “corporate” style conference. We are game changers, embracing the future of business and looking to push the boundaries. Slightly rebellious, the early
adapters, the trend setters. We are the friend that knows the newest trends before everyone else and like to share it in exciting ways.
Brand Personality
ValuesCreative thought and problem
solvingPassion for lifelong learning and
development
Quality information sharingInnovation- desire to share new ideas and celebrating new ways
of thinking
Fostering Professional Relationships
Respect for new ideas, differences in opinion, and
lifestyle
The Logo
The Logo (Cont’d)
The Logo (Cont’d)
The Logo (Cont’d)
Positioning Map
Positioning Strategy
• HBT positions itself as an innovator• Provides a platform for those wanting to
change the traditional ways of doing things within the industry
• HBT seeks to inspire and revolutionize change• Always asks “what’s next?”
Positioning Strategy• Creating good brand perceptions in the short term
– Source risk takers and trendsetters within the industry as speakers– Student attendees and staff will be knowledgeable and
professional– Build relationships with industry members in order to raise brand
perceptions
• Holding on to positive perceptions long term:– Reputation will build– keep putting on a good show – Strive to become a trusted, innovative brand in the eyes of
audiences, eventually having equal status with Humber College itself
– Continue to attract quality industry participants