How to Stop
Wasting Time and
Money on Tech
Stephen Pacinelli
CMO, BombBomb
tech·nol·o·gy
tekˈnäləjē
noun
The application of scientific knowledge for
practical purposes, especially in industry.
Technology
Part
1
Don’t Use
Technology for
Technology's
Sake
Topic
1
Is it based in a customer need?
Implementation plan?
Can we measure the solution’s impact?
What specific business goal are we trying to accomplish? What specific business goal are we trying to accomplish?
Is it based in a customer need?
Implementation plan?
Can we measure the solution’s impact?
Part
1
Do Leverage the
Expertise of
Others
Topic
2
DESIGN PICKLE
Part
1
Don’t Automate
Relationships Topic
3
Part
1
Do Take
Advantage
of Big Data
Topic
4
Part
1
Do Use Video to
Tell Your Story
Topic
5
Dad
Give
People a
Chance to
Like You!