www.qsocialmedia.co.uk
How To Market A
Business Online
www.qsocialmedia.co.uk
How to Market Business Online
Presuming you have a website already, how to drive
online traffic to it:
1. SEO – Search Engine Optimisation
2. Social Media
3. Google Tools
4. eMail Marketing
5. Analytics
www.qsocialmedia.co.uk
SEO
• Making site more visible to
• King of search engines
• Owns 90% of UK search
engine market
www.qsocialmedia.co.uk
Optimise Every Web Page
• Page Titles
• Meta Keywords
• Meta Description
• Content – use keywords
• Google Webmaster
• Link with applicable sites (quality over quantity)
www.qsocialmedia.co.uk
Social Media
• Help drive traffic to website via
LinkedIN, Twitter & Facebook
• Mentioning website link &
keywords re-inforces you in the
eyes of Google
• Distinguishs you as active site
out of millions websites
www.qsocialmedia.co.uk
• Online CV – Summary & Specialities
• Company Profile – Summary &
Specialities
• Get found in LinkedIN & more visible to
• Post updates to Personal & Company
Profiles
• Groups – Somerset groups over 500
members
www.qsocialmedia.co.uk
• Micro-messaging / instant chat
• Post messages about what up to business
• Mention website links – sub pages!!
www.qsocialmedia.co.uk
FacebookPage
• Fans (likes)
• Post messages once/twice
a week
• Post messages on other
Facebook Pages:
Somerset Page – 25,000
fans – multiple businesses
are posting on it.
www.qsocialmedia.co.uk
• Shortcut to Page One Presence
Google Tools
– Free listing on Google Maps
– Great for venue location or local
service only businesses
– Pay Per Click Advertising
www.qsocialmedia.co.uk
Google Ads
www.qsocialmedia.co.uk
Google Places
Industry Keywords + Location
Google Places = Google Maps
www.qsocialmedia.co.uk
Email Marketing
• Build customer base – Newsletter & eShots
www.qsocialmedia.co.uk
Analytics
• Track & analyse whether working
• Further develop strategy
www.qsocialmedia.co.uk
Follow Us On:
@qsocialmedia
@qChrisWood
www.facebook.com/qsocialmedia
www.linkedin.com/company/q-social-media
www.youtube.com/user/qsocialmedia