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Google Wallet Instant BuyStreamline your mobile checkout
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Agenda
1 Increasing Engagement On Mobile
2 Mobile Commerce Overview
3 Google Wallet Instant Buy
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Today’s Consumers are More Connected than Ever
Note: Compound annual growth rates (CAGRs) shown are from 2012 to 2015Source: eMarketer January 2013
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The Keys to Reaching These Hyper-Connected Consumers?
Relevancy and Personalization
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The Keys to Reaching These Hyper-Connected Consumers?
Relevancy and Personalization
Results: 40% of consumers buy more from retailers who personalize the shopping experience
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Relevancy and Personalization Start with Identity
Note: Compound annual growth rates (CAGRs) shown are from 2012 to 2015Source: eMarketer January 2013
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Social Login Powers Consumer Identity
Note: Compound annual growth rates (CAGRs) shown are from 2012 to 2015Source: eMarketer January 2013
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Driving Engagement and Loyalty with Social Plugins
Note: Compound annual growth rates (CAGRs) shown are from 2012 to 2015Source: eMarketer January 2013
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Instant Buy Case Study: Rue La La
Retailer gained more shoppers and revenue with Google Wallet
*Via Google Play store
● Mobile traffic spike of nearly 50% in the weeks following launch
● >50% repeat purchases in the first 30 days
● Drove thousands of app downloads* and new memberships
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Gigya: Leader in Connected Consumer Management
Gigya Highlights
• 700+ clients, including 45% of the comScore top 100
• Technology reaches 1.5 billion consumers monthly• Implemented in more than 40 countries
Awards/Recognition
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2 Mobile Commerce Overview
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Mobile commerce is taking off
By 2015:
Note: Compound annual growth rates (CAGRs) shown are from 2012 to 2015Source: eMarketer January 2013
of online purchases will be on mobile
US consumerswill buy on mobile
100M+ 21%
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Mobile commerce is taking off
Note: Compound annual growth rates (CAGRs) shown are from 2012 to 2015Source: eMarketer January 2013
Mobile sales
40% CAGR
Desktop9% CAGR
53M Mobile Buyers
2011 2012 2013 2014 20150
100
200
300
400
181 200 218 238 257
14
25
38
52
68
Series2
US
eco
mm
erc
e R
eta
il S
ale
s ($
B)
105M Mobile Buyers
US mobile commerce sales
US desktop commerce sales
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But painful mobile shopping experiences are holding back growth
Source: SeeWhy October 2012
• Typical mobile checkout requires 24+ steps
• Many checkout flows are not mobile-optimized
• Majority of users checkout as guest
Shopping cart
1
Confirm order
2
Fill out forms
3
Order complete
4
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Resulting in only 3% of mCommerce purchases completed
Source: SeeWhy October 2012
3% of mobile carts complete a purchase
28% of desktop carts complete a purchase
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3 Google Wallet Instant Buy
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Optimize the full-funnel with Google
Buy
Shop
Search
Stand out in searchStand out to high-potential customers in search with the Buy with Google badge
Make checkouts easyLet your mobile customers check out in just two clicks
Engage your guestsRegister guests instantly and personalize their experience with Google Sign-In
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What is Google Wallet Instant Buy?
Free Instant Buy APIUsers’ account and payment details sent directly to your servers with no forms to fill out
Works with any Google Wallet account 1 Billion+ Google accounts exist today.
A payment processor
Going to interfere with direct relationship between you and your customers
It is NOT…
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Instant Buy offers superior benefits to other cloud wallets with easier integration
2-click checkout without filling in any fieldsCustomer stays in context on your site or app
1
2
3
4
Frictionless account creation and loginMore logged in users across all platforms
Exceptional Google reach1B+ Google accounts and 1B+ Android devices.
Lightweight integration and no feesUse your existing processing infrastructure; most integrations done in ~3 weeks
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Fast and easy checkout experience
1. Checkout 2. Complete PurchaseAuthorizationReturning users skip this step
$ 15.00$ 48.95
$ 863.95
XYZ.inc
Camera XY000 $800.00
$ 800.00 $ 15.00 $ 48.95
$ 863.95
Camera XY000 $800.00
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Engage customers and personalize the shopping experience
Account registration and personalized marketing
• Increase new account registration:– Users register instantly with
Google credentials
• Engage with registered customers:– Users automatically logged in
across all devices
• Access valuable user data:– Including profile picture, gender,
location, email, date of birth, contacts and much more
1. User Signs in with Google
2. User authorizes merchant to
access account info
TableReserver
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• Instant reach– Google Wallet is deeply integrated
into the OS on hundreds of millions Android devices
• Zero logins– All users are already logged
into Android
• Superior experience– Native Android UI increases
user trust
Unlock untapped opportunity of retailsales from within Android apps
Integrated into Android OS
XYZ Inc.
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Drive app downloads with automatic over-air installs
Flow page
User prompted to install app
App automatically
pushed to phone
User signs in with Google1
2 3
Table Reserver
Table Reserver
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Google Wallet has extensive reach and growth
June 2010 December 20121.5 Million+
New Android activations per day
Active Mobile Google Wallets3x growth in past year(4x transaction growth)
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Selected launched merchants and supporting platforms
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Instant Buy Case Study: Rue La La
Retailer gained more shoppers and revenue with Google Wallet
*Via Google Play store
● Mobile traffic spike of nearly 50% in the weeks following launch
● >50% repeat purchases in the first 30 days
● Drove thousands of app downloads* and new memberships
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1,000sNew Rue La La app downloads
50%Rue La La saw a traffic spike upon launching Google Wallet; Fancy also saw traffic and transaction vol uplift
Instant Buy Retail Partners Have Seen Tremendous SuccessQuick, straightforward integrations and uplift in key metrics
Source: Rue La La, Newegg and Fancy Case Studies, Q3’13
Newegg conversions increased to a rate of other payment methods on mobile, and +20% on desktop
2X
Fancy saw app conversions increase , and an average basket grow +14% with Google Wallet
5X
50%Google Wallet customers made repeat purchases within 30 days on Rue La La
70%Fancy customers opted for Google Wallet in app (2/3s on desktop)
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Traffic & Transaction
Volume
Conversions & Basket
Loyal Customers
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Q&A+
Next Steps
Link to site that has full Case Studies;
http://www.google.com/wallet/business/payments/index.html
Contact info; Steve Klebe, [email protected]
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4 Appendix
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User’s Credit Card Issuer
Merchant Acquirer
Google’s Acquirer
User’s Credit Card
MasterCard Google Cloud
No changes to your payment processing• No need to change existing processing infrastructure and
relationships
• Google does not charge any fees (you continue to pay your existing processor)
• One-time use virtual card– Google generates a one-time use debit card number for each purchase
– Enhances security because virtual card can only be used for the intended transaction
– Normal functions (auth, re-auth, refunds, etc) work as with any other payment card
– Limitations (through EOY): US-only and $2000 transaction limitXYZ, Inc
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Instant Buy Case Study: Rue La La
Retailer gained more shoppers and revenue with Google Wallet
*Via Google Play store
● Mobile traffic spike of nearly 50% in the weeks following launch
● >50% repeat purchases in the first 30 days
● Drove thousands of app downloads* and new memberships
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Instant Buy Case Study: Tabbedout
Tabbedout app downloads skyrocketed after Google Wallet launch
● Record number of app downloads on Google Play
● 25% of Android users paid with Wallet
● Users have been exponentially more likely to complete transactions using their mobile device
● Results point to repeat usage, a leading indicator of continued loyalty
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Instant Buy Case Study: Fancy
Social web store saw immediate life in both traffic and transaction volume after integrating Google Wallet.
● 7 out of 10 Android users took advantage of the Buy with Google option
● 20% increase in purchase conversion
● Orders were ~14% higher when purchasing with Google Wallet
● Android users 5X more likely to buy with Google Wallet then alternate payment methods.