How to Email, Exchange, and Re-Target Using
Facebook Platform
George Magda
Vice President of
National Accounts,
Herman Advertising
Presenter
George Magda
Vice President of
National Accounts,
Herman Advertising
Questions
• If you have questions during the presentation, please submit them using the “Questions” feature
• Questions will be answered at the end of the webinar
Challenges
• What to post
• Don’t have enough fans
• Low engagement
• Ghost Fans from previous Facebook
Manager/Partner
Facebook is Powerful
405
• Fan Creation
• Fan Utilization
• Fan Marketing
Fan Creation, Fan Utilization
and Fan Marketing.
First we need an audience?
HOW MANY PROSPECTS
Email Database
Are You Using FB Exchange/Re-Targeting
LEVERAGING SOCIAL/EMAIL
Sharing Traditional
What Drove Visitors • Facebook Campaign Reached Each
Facebook Hendrick Client 70 times in December
• Goals?
– What Number of Fans do You want to generate?
• Is the Size relevant…we will find out more in just a
second.
– What is size your Email Database(number of emails)
– Who is pushing traditional media specials on Social?
HOW MANY DO YOU HAVE?
Emails
How Many email Blast Per month to your entire
database?
2, 3, 5 or 70+
Fan Creation
?
IS MARKETING TO MY CUSTOM
AUDIENCE FREE? NO
Is Power Editor Free? Yes
Fan Utilization
Put Up Cool Stuff
Benchmark
Recap of Campaign
• Over 2,000 Fans Generated
• Used Facebook Offer (N/C at the Time)
• Spent $15 on Promoted Post
• Captured new fans to makert to on Facebook,
Email and Custom FB Audience
Campaign with Custom Audience
• In less than 30 days
• Over 3,000 Fans Generated
• All Local Fans
• Via Contest
Grow Your Fanbase
What do we do when we need to push the
needle for sales?
Growth of Facebook Fans in December
Facebook Referral Analytics
Build it they will come?
We built these landing pages, drove
traffic via video, search and social
media.
In the 5 days, they became the top
20 list of traffic referral pages.
In Page Analytics Results Clicking through to A6 Inventory was #1 Action
What’s Next?
Got a Question? Ask our Expert!
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