defineHow to
your brand
BRANDING, DESIGN & MARKETING
By defining who your brand is
you create the for all other
components to build on.
BRANDING, DESIGN & MARKETING
Your will serve as your
measuring stick in evaluating any and all
marketing materials and strategies.
BRANDING, DESIGN & MARKETING
Here's
BRANDING, DESIGN & MARKETING
BRANDING, DESIGN & MARKETING
What products and/or services do you offer?
1.
Define the of these
services and/or products.
What are the of your products and services
2.
BRANDING, DESIGN & MARKETING
What are the of your company?
What is the
of your company?
3.BRANDING, DESIGN & MARKETING
What does your company in? 4.
BRANDING, DESIGN & MARKETING
Who is your
Who do your products and services attract?
5.
BRANDING, DESIGN & MARKETING
What is the tagline of your company?What does your tagline send to your prospects?
6.
BRANDING, DESIGN & MARKETING
Using the information from the
previous steps create a
or character for your company that
represents your products or services.
7.
BRANDING, DESIGN & MARKETING
What is the like?
BRANDING, DESIGN & MARKETING
What stand out?
BRANDING, DESIGN & MARKETING
Is the of your
company innovative, creative,
energetic, or sophisticated?
BRANDING, DESIGN & MARKETING
Use the personality that you created
in the previous step and build a
with your target market
that you defined in Step 5.
8.
BRANDING, DESIGN & MARKETING
How does that
react to the target audience?
BRANDING, DESIGN & MARKETING
What stand out?
BRANDING, DESIGN & MARKETING
Which characteristics and
qualities get the
of your prospects?
BRANDING, DESIGN & MARKETING
Review the answers to the
questions above and create
a of your brand.
9.
BRANDING, DESIGN & MARKETING
Describe the
or character with words
just as if you were writing
a biography or personal ad.
BRANDING, DESIGN & MARKETING
BRANDING, DESIGN & MARKETING
Our
BRANDING, DESIGN & MARKETING
Be with your answers, answer each question thoroughly.
1.
BRANDING, DESIGN & MARKETING
on your target audience when answering each question.
2.
BRANDING, DESIGN & MARKETING
Finally, there are brand consultants
who in branding strategies
and positioning who can guide you
through the whole process and add a
perspective to the project.
BRANDING, DESIGN & MARKETING
