How to build a successful business
Sell it. Then built it.
What makes THE difference
=> An engaged community <=
How to sell before building?
1. Create a community 2. Understand the main problem your members have 3. Get pre-orders for a product that solves the problem
Part #1. Building your community
• Learn about who your customers are, their goals and problems
• Build relationship with members: “People do not buy from random strangers”
Why?
Part #1. Building your community 1. Getting traffic è blog
2. Turning visitors into subscribers è landing page
3. Nurturing the relationship è emails You
§ Write catchy titles § Spend time sharing the link in existing communities
§ Add a strong “call to action”
#1 - Step 1: Blogging
§ Optimize your landing page: 1. Clear email opt-in form 2. No extra button or menu 3. Offer a “gift”
§ Turn visitors into subscribers
#1 - Step 2: Collecting email addresses
• The more you teach, the most you’re seen as a trustworthy expert.
• The day you offer pre-orders, you’ll get members’ attention.
#1 - Step 3: Nurturing the relationship
Send helpful emails every
3 days to your subscribers
§ Having converstions
§ Sending surveys
§ Organizing events
Part #2. Identifying a problem
3 ways to detect members’
biggest pains
What is the goal you want to achieve? What is your next challenge?
#2. Good questions to ask
What is the biggest problem you have in order to reach this
goal?
§ Step 1: Creating an offer § Step 2: Creating a launching plan for the pre-
order stage
Part #3. Getting pre-orders
§ Create at least 3 packages: ü Offer choices to customers
ü Generate more income
§ Add extra-services in the higher-priced packages
#3 - Step 1: Creating an offer
§ Pick a date for the launch
§ Communicate members via email about your product and date of release
§ Give all the information needed before the launch
#3 - Step 2: The launching plan
• Avoid missing sales.
• Create urgency – Give a discount – Offer free extra-services – Limit the number of participants – Limit the time
#3 - Step 2: The launching plan
Don’t forget to communicate !
Then…?
Thanks!
§ Course to learn how to build your business effectively
§ Group calls + private forum to learn with and from peers
§ One-on-one coaching to answer your specific questions
TCS Accelerator Program
2 months – Starts last week of May
§ Until May 21, 10pm, Pacific Time.
§ www.TheCollaborativeStartup.com
TCS Accelerator Program
-20%
