Copyright © 2014, Intellyx, LLC
1
How to Build a Cloud-Based Digital
Transformation Offering
Jason Bloomberg
President
@theebizwizard
About Jason Bloomberg
• President of Intellyx
• Advise companies on their digital transformation initiatives & help vendors communicate their agility stories
• Write for Forbes, Wired, & DevX on Digital Transformation
• Buy my latest book, The Agile Architecture Revolution
Copyright © 2014, Intellyx, LLC2
What is Digital?
Customer preferences & behaviordriving technology choices
Range of technology touchpoints is exploding
Copyright © 2014, Intellyx, LLC3
Photo
Cre
dit:
RevolW
eb h
ttps:/
/ww
w.f
lickr.
com
/photo
s/r
evolw
eb/
The Importance of the Consumer
• Consumer behavior & preferences driving digital
– Even for B2B providers
• The Facebook effect
– Everybody expects personalization, asynchronous interaction, & high performance
Copyright © 2014, Intellyx, LLC4
The Buck Stops with the Consumer
Democratization of Technology
• People at work have same preferences & behaviors as when they’re at home
• Drives BYOD (Bring-Your-Own-Device)
• Millennials require consumer-centric tech
Copyright © 2014, Intellyx, LLC5
App Store Model for Enterprise Software Photo
Cre
dit:
Rob B
oudon
htt
ps:/
/ww
w.f
lickr.
com
/photo
s/r
obboudon/
What is Digital Transformation?
• Customer pressures driving technological and organizational change in companies
• Enterprises rethinking:
– How they serve customers
– The role IT plays
– How they build & manage teams
– How they innovate
Copyright © 2014, Intellyx, LLC6
Photo
Cre
dit:
Louis
K.
htt
ps:/
/ww
w.f
lickr.
com
/photo
s/b
onapart
y/
Who is the Digital Professional?
• Old days:
– Web programmers, graphic designers, UI/UX people, information architects
• Today:
– All of the above, plus marketing/product people, Agile teams, operations people, enterprise architects, etc.
Copyright © 2014, Intellyx, LLC7
If you touch something your customer touches, you’re a digital professional
Photo
Cre
dit:
Tre
vG
rant
htt
ps:/
/ww
w.f
lickr.
com
/photo
s/t
revgra
nt/
Who is the Digital Executive?
Copyright © 2014, Intellyx, LLC8
Your customer!
Chief Digital Officer
CMO
CIO
VP of Ecommerce
VP Marketing
VP Interactive
VP Customer/User Experience
Shifting the Center of Gravity
Center of gravity is the IT infrastructure
Center of gravity is the customer
Copyright © 2014, Intellyx, LLC9
Photo
Cre
dit:
seanfo
nellihtt
ps:/
/ww
w.f
lickr.
com
/photo
s/s
eanoneill/
The Cloud World
The Digital World
The AWS Value Chain
Copyright © 2014, Intellyx, LLC10
The End-to-End Digital Challenge
• Digital technology begins at the customer touchpoint
• Web & mobile apps include numerous third-party services
– Generally run in cloud
– May be your offering
• Apps connect to back end databases & systems of record
– In cloud & on premise
Copyright © 2014, Intellyx, LLC11
Photo
Cre
dit:
Robert
Cle
mens h
ttps:/
/ww
w.f
lickr.
com
/photo
s/r
obert
_cle
mens/
The Transformative Role of Automation
• Cloud automates operational environment
• DevOps as automation-driven organizational change
Copyright © 2014, Intellyx, LLC12
Photo
Cre
dit:
wir
edfo
rlego
htt
ps:/
/ww
w.f
lickr.
com
/photo
s/w
iredfo
rsound23/6
813264988/s
izes/l
DevOps as Model for Organizational Transformation
From DevOps to “BizOps”
• Before: dev chucking code to test, then over wall to ops
• Now: continuous test, continuous deployment
• In progress: responsiveness to continuous requirements change & variation
Copyright © 2014, Intellyx, LLC13
Photo
Cre
dit:
fdecom
ite
htt
ps:/
/ww
w.f
lickr.
com
/photo
s/f
decom
ite/1
2598505695/s
izes/l
The Legacy Challenge
• Complex hybrid scenarios
• Legacy integration/middleware issues
• Legacy performance issues
• IT driving security & governance policies
Copyright © 2014, Intellyx, LLC14
Photo
Cre
dit:
Adam
Selw
ood
htt
ps:/
/ww
w.f
lickr.
com
/photo
s/a
dselw
ood/
The Dangers of Bimodal IT
• Digital
– Fast
– Customer-focused
– Self-organizing
– Innovative
– Marketing-driven
• IT
– Slow
– Technology-focused
– Laborious governance policies & procedures
– Cost center
Copyright © 2014, Intellyx, LLC15
Who’s the cloud buyer?Who’s responsible for cloud?
Organizations who separate traditional IT from the digital effort
Omnichannel: Retail’s Digital Challenge
Copyright © 2014, Intellyx, LLC16
The customer sees only one channel
Photo
Cre
dit:
Mik
e M
ozart
htt
ps:/
/ww
w.f
lickr.
com
/photo
s/j
eepers
media
/
Omnichannel: Beyond Retail
• Healthcare
– Phone/tablet/desktop/medical device integration for physicians
• Utilities, logistics, etc.
– Field technicians
• Manufacturing
– Factory controls
• Too many others to list!
Copyright © 2014, Intellyx, LLC17
Photo
Cre
dit:
Bakbone
iPad H
old
er
htt
ps:/
/ww
w.f
lickr.
com
/photo
s/i
pad_accessori
es_hold
er/
Digital & the Internet of Things
• Consumer IoT
– Struggling with privacy & security
• Industrial Internet
– Big Data challenge
Copyright © 2014, Intellyx, LLC18
Cloud is everywhere &everything is part of the cloud! P
hoto
Cre
dit:
Bob A
dam
s h
ttps:/
/ww
w.f
lickr.
com
/photo
s/s
atr
ansport
/
There is no Shortcut!
Remember, Digital Transformation isn’t about the Digital, it’s about the Transformation!
Copyright © 2014, Intellyx, LLC19
Photo
Cre
dit:
Joseph B
rem
son
htt
ps:/
/ww
w.f
lickr.
com
/photo
s/e
xcitin
gsounds/9
908052865/s
izes/l
Jason Bloomberg
President, Intellyx
@theebizwizard
Send email NOW to [email protected] to download this presentation
Thank You!