⼤大家好!Hi, Everyone!
Beijing, June 2014
http://www.freevectors.net/freevector/details/Horse+Vector+Image+VP+1
我的中⽂文
我介绍⼀一下
Design is about impact
SHANGHAI
HELSINKI
DUSSELDORF
BEIJING
SINGAPORE
KUALA LUMPUR
DUBAI
GUANGZHOU
LOS ANGELES
Silicon Valley
奥美
柏林
⼲⼴广州⼲⼴广州
圣莫尼卡 赫尔⾟辛基
北京
杜塞尔多夫
柏林
I’m a designer. Who can’t draw. Unfortunately.
I design Products
Teams Ads
开始吧!
3 x 3 x 3timeless designs design geniuses ways to become a
better designer
1/3timeless designs
1957年
Max Miedinger with Eduard Hoffmann
The aim of the new design was to create a neutral typeface that had great clarity, no intrinsic meaning in its form, and could be
used on a wide variety of signage.
In 1960, the typeface's name was changed to Helvetica (meaning Swiss in
Latin) in order to make it more marketable internationally.
Helvetica is among the most widely used sans-serif typefaces
2/3timeless designs
1963年
Ferdinand Alexander Porsche1935 - 2012
He began studying industrial design in Ulm, Germany, but after a year was dismissed by the examination board, because his talent
was doubted.
An exclusive sports car that sold more than 800.000 units over 50 years.
It is among the most successful competition cars ever.
Designers need to be part engineer.
3/3timeless designs
1955年
Coco Channel1883 - 1971
Chanel, recognizing that modern women needed to have their hands free while attending social functions, designed a double-chain shoulder strap, something
common in downmarket products, but rare in luxury circles at the time.
What can we learn from
3timeless designs
{iconic
premium global simple
one designer
3 x 3 x 3timeless designs design geniuses ways to become a
better designer
1/3design geniuses
Leonardo da Vinci
Leonardo has often been described as the archetype of the Renaissance Man, a man of "unquenchable curiosity" and
"feverishly inventive imagination”. !
He is widely considered to be one of the greatest painters of all time and perhaps the most diversely talented person
ever to have lived.
2/3design geniuses
Raymond Loewy
Font and color scheme of air force one were designed in the ‘60s for President Kennedy
Much of his early career was spent designing locomotives for outfits like the Pennsylvania Railroad company
In an extensive partnership with Coca-Cola, Loewy was responsible for a significant redesign of the iconic glass bottle, though his most original work came when designing vending, soda, and ice dispensing machines
Royal Dutch Shell company has always been represented by the image of a seashell, but it wasn’t until 1971 that its logo took on the more geometric form by which it is known around the world today.
3/3design geniuses
Karl Lagerfeld
The first collection was poorly received.
"The press booed the collection"
Isla Moda
80岁
Lagerfeld owns a red point Birman cat named Choupette, which, on 1 June 2013, he indicated he would marry,
were it legal.
What can we learn from
3design geniuses
}visionary
multiple talents no 9 to 5
passionate sometimes weird (which is good)
3 x 3 x 3timeless designs design geniuses ways to become a
better designer
1/3ways to become a
better designer
and don’t check your mobile every 5 min.
Stop multitasking
2/3ways to become a
better designer
天天练习~10.000 hours of practice
3/3ways to become a
better designer
You know that what you need to do is possible to do, even though
difficult, and sense of time disappears. You forget yourself. You feel part of something larger.
And the most important thing of all:
LOVE WHAT YOU DO
谢谢 ⼤大家!
还有问题吗?