The Viral FactoryFounded: 2001
Mission: Build Brands With Viral Marketing
Your brand here…
Some Principals of Viral Creative
• Being relevant to an audience
• Working in editorial space
• Receivable vs sendable
• Honest approach to the message
Being Relevant
• The internet is tribal
• Viral is a badge of personality
• Bloggers need content
• Going mainstream
Samsung, Omnia Unboxing
Working in Editorial Space
• There is no bought media
• Entertain your audience first
• Absorb the culture
• Act as a brand in editorial space
Diesel, Safe For Work
Receivable vs Sendable
• Viral has its own ‘rules’
• It’s hard to write the best/funniest content
• Getting people to hit send
Ghost Maze Reaction
Hi-Tec, Liquid Mountaineering
Weiden + Kennedy Portland
On message
• People don’t object to advertising
• Viral is not about ‘unbranded’ content
• Brands can exist and thrive in the social environment
Skype, Laughter Chain
