How do you Suceeed in a World of Chaotic Marketing?

Impression-Marketing.com

Anne Moss Rogers2013

How Do You Succeed in a World of Chaotic Marketing?

Women’s Center Workshop



Technology ImprovedTechnology Improved

Multiple DevicesMultiple Devices


Buying Behavior ChangedBuying Behavior Changed


Sales Funnel ChangedSales Funnel Changed


Some Things No Longer WorkSome Things No Longer Work

More Labor IntensiveMore Labor Intensive


Too Much to Keep Up WithToo Much to Keep Up With


ReviewsYelpGoogle+Angie’s List

• Organic Search• Pay Per Click Ads• Content Marketing

The New Marketing PlanThe New Marketing Plan


Define Business GoalsDefine Business Goals

Set a BudgetSet a Budget

Define Your Target MarketDefine Your Target Market

• Who are they?• Where are they?• What do they care about?

Define Your MessageDefine Your Message

Example of a MessageExample of a Message

Example of a MessageExample of a Message

Pause HerePause Here

The Value of Email MarketingThe Value of Email Marketing

Building the ListBuilding the List

Design the eNewsletterDesign the eNewsletter


Online ReviewsOnline Reviews

According to Forrester Research

71%of online shoppers read reviews before

making a purchase

How Do You Get Online Reviews?How Do You Get Online Reviews?

Step One. Claim a Page.Step One. Claim a Page.

Step Two. Buy a URL and Redirect ItStep Two. Buy a URL and Redirect It

RVAPlumber.comto

https:google/+robinsonsplumbingservice

Step Three. Print CardsStep Three. Print Cards

Step Four. Hand Them Out!Step Four. Hand Them Out!

Results For “plumbers richmond va”Results For “plumbers richmond va”

Don’t Want To Do All That?Don’t Want To Do All That?


Social MediaSocial Media• LinkedIn for B2B and professionals• Facebook for non-profits, retail, photographers• Pinterest for fashion, crafts & visual businesses• Houzz for interior designers, remodel contractors• Foursquare for retail businesses• Twitter has SHORT shelf life. Reporters, non profits, famous people• You Tube for everyone!

Why ?Why ?

You are 50 X more likely to end up on page 1 of

Instagram Can do Double DutyInstagram Can do Double Duty

Which Social Media?Which Social Media?


Going MobileGoing Mobile

18%-30% of website traffic comes from smartphones

Going MobileGoing Mobile

Mobile ResponsiveMobile Responsive


Marketing Is….Marketing Is….


Stalk Us Online atStalk Us Online at


ImpressionMarketing @impressionM

Easy to Get eNewsEasy to Get eNews


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