1. Case Study Message Stick conquers corporate Australia with
BT One Collaborate Service provider Message Stick has built a
customer base that boasts some of the countrys top organisations.
As growth started flattening in its niche audio conferencing
market, more and more customers were asking the company about
multimedia collaborative solutions. Enter
2. Message Stick Case study Start here Michael McLeods dream is
of indigenous Australian entrepreneurs engaging confidently with
the countrys corporate elite. And succeeding, just as he has. After
setting up Message Stick, Michael found a kindred flame in BT. Not
only partnering in offering collaboration technology solutions to
major enterprises and government bodies, the two companies now use
their influence to help other Aboriginal business owners create
wealth. BT has risen to the challenge of a big social issue,
because it wants to make a meaningful contribution to the community
where it does business. To me, thats worth more than any commercial
deal; its huge. MichaelMcLeod CEO, Message Stick 1 Start here
MICHAEL IN HIS OWN WORDS 5 Do more 4 Poised for growth 3 Compelling
commercial prospects 2 Video conferencing opportunity Back to
start
3. Message Stick Case study Start here Michael McLeods dream is
of indigenous Australian entrepreneurs engaging confidently with
the countrys corporate elite. And succeeding, just as he has. After
setting up Message Stick, Michael found a kindred flame in BT. Not
only partnering in offering collaboration technology solutions to
major enterprises and government bodies, the two companies now use
their influence to help other Aboriginal business owners create
wealth. BT has risen to the challenge of a big social issue,
because it wants to make a meaningful contribution to the community
where it does business. To me, thats worth more than any commercial
deal; its huge. MichaelMcLeod CEO, Message Stick MICHAEL IN HIS OWN
WORDS 1 Start here Close [X] 2 Video conferencing opportunity 3
Compelling commercial prospects 4 Poised for growth 5 Do more Back
to start
4. Message Stick Case study 2 Video conferencing opportunity
Video conferencing opportunity Video conferencing has huge appeal
in Australia because it means people in different places can span
vast distances and meet and share applications and information as
if they were in the same room. Message Stick needed to be part of
this burgeoning market to meet ambitious revenue targets, but its
existing supplier was unable to offer such solutions. Our corporate
customers were coming back saying, Michael, youre selling audio
conferencing. What else do you provide? MichaelMcLeod CEO, Message
Stick 1 Start here 3 Compelling commercial prospects 4 Poised for
growth 5 Do more Back to start Learn the back story
5. Message Stick Case study 2 Video conferencing opportunity
Video conferencing opportunity Video conferencing has huge appeal
in Australia because it means people in different places can span
vast distances and meet and share applications and information as
if they were in the same room. Message Stick needed to be part of
this burgeoning market to meet ambitious revenue targets, but its
existing supplier was unable to offer such solutions. Learn the
back story Our corporate customers were coming back saying,
Michael, youre selling audio conferencing. What else do you
provide? MichaelMcLeod CEO, Message Stick Message stick at the
start Message Stick was set up in 2004 by its CEO and guiding
light, Michael McLeod, with help from Dugald Russell, the former
CEO of Compass Group Australia. The company soon took off, selling
audio conferencing and web services to leading corporations and
government agencies and rapidly becoming a 10 million dollar
business. MICHAEL MCLEOD IN PERSON Michael McLeod is a rarity: an
Aboriginal Australian forging ahead in mainstream business. Removed
from his family at an early age, Michael sought to ignite social
change. In 1996 he started Australias first indigenous ISP to prove
to other Aboriginal people, and especially the populations youth,
that they didnt have to stay on welfare. When I asked BT to help
find solutions to indigenous problems in Australia, they jumped at
the chance, says Michael. I decided right then that BT was a good
fit for my business. Learn the back story Close [X] 1 Start here 3
Compelling commercial prospects 4 Poised for growth 5 Do more Back
to start
6. Message Stick Case study Start here 3 Compelling commercial
prospects An exploratory meeting with BT welcomed Message Stick as
a channel partner. The commercial prospects were compelling. In one
of the highest-value agreements BT has made in the Asia Pacific
region, Message Stick signed a three-year contract to re-sell BT
One Collaborate services in Australia. The partnership gives
Message Stick customers access to hosted HD video conferencing
services. A BT bridge in Hong Kong offers global connectivity; all
other service elements are hosted in the BT data centre in Sydney.
Compelling commercial prospects The most exciting thing about BT
was the state-of-the-art products and technologies they were taking
to market. And its roadmap gave me a whole new vision of the future
direction my company could take. MichaelMcLeod CEO, Message Stick 1
Start here 2 Video conferencing opportunity 4 Poised for growth 5
Do more Back to start The service wrap
7. Message Stick Case study Start here 3 Compelling commercial
prospects An exploratory meeting with BT welcomed Message Stick as
a channel partner. The commercial prospects were compelling. In one
of the highest-value agreements BT has made in the Asia Pacific
region, Message Stick signed a three-year contract to re-sell BT
One Collaborate services in Australia. The partnership gives
Message Stick customers access to hosted HD video conferencing
services. A BT bridge in Hong Kong offers global connectivity; all
other service elements are hosted in the BT data centre in Sydney.
Compelling commercial prospects The most exciting thing about BT
was the state-of-the-art products and technologies they were taking
to market. And its roadmap gave me a whole new vision of the future
direction my company could take. MichaelMcLeod CEO, Message Stick
The service wrap The Message Stick portfolio comes with a complete
BT service wrap. BT manages the installation and provides 24-hour
helpdesk support, while the BT Advise professional services team is
on hand to assist with requirements that go beyond the scope of the
Message Stick offer. For customers using WAN connections to BT
video nodes, for example, BT Advise can ensure full QoS to
prioritise video transmissions. Built-in flexibility includes
support for legacy video endpoints that use industry standard
protocols, enabling Message Stick to adopt a pragmatic approach
that doesnt automatically involve rip-and-replace. Connecting via
the internet is also possible and in that case, although unable to
guarantee call quality, BT can recommend ways to achieve the best
results. The service wrap Close [X] Back to start 5 Do more 4
Poised for growth 2 Video conferencing opportunity 1 Start
here
8. Message Stick Case study Compelling commercial prospects
Start here Message Stick quickly ramped up for video conferencing
with the pedigree of the BT portfolio and the global resources
behind it strengthening the companys standing with corporate
Australia. Having attracted one of the regions largest banks, the
company can hold its own against any competition and is poised for
significant growth. Already pilots for a leading construction
company, a government department and another large corporation are
matched by discussions of similar schemes for ten other prospective
customers. Although the initial agreement covers BT One Collaborate
high-quality video, audio and web conferencing services, the
long-term plan is for Message Stick to re-sell the entire BT One
Unified Communications portfolio. Poised for growth The video
conferencing offer has enabled us to penetrate the largest accounts
with great credibility. We can really play with the big boys now.
MichaelMcLeod CEO, Message Stick 4 Poised for growth 1 Start here 2
Video conferencing opportunity 3 Compelling commercial prospects 5
Do more Back to start Business benefits
9. Message Stick Case study Compelling commercial prospects
Start here Message Stick quickly ramped up for video conferencing
with the pedigree of the BT portfolio and the global resources
behind it strengthening the companys standing with corporate
Australia. Having attracted one of the regions largest banks, the
company can hold its own against any competition and is poised for
significant growth. Already pilots for a leading construction
company, a government department and another large corporation are
matched by discussions of similar schemes for ten other prospective
customers. Although the initial agreement covers BT One Collaborate
high-quality video, audio and web conferencing services, the
long-term plan is for Message Stick to re-sell the entire BT One
Unified Communications portfolio. Poised for growth The video
conferencing offer has enabled us to penetrate the largest accounts
with great credibility. We can really play with the big boys now.
MichaelMcLeod CEO, Message Stick Business benefits 4 Poised for
growth The timing is right to meet the video conferencing
groundswell in a country thats the sixth largest in the world by
total area. Customers who adopt video-based collaboration not only
save time and money on travel, but also increase productivity,
speed decision- making and enhance the quality of their output.
Allied to those significant commercial gains are social and
environmental benefits, as employee morale improves and
organisations shrink their carbon footprints. Business benefits
Close [X] 5 Do more 3 Compelling commercial prospects 2 Video
conferencing opportunity 1 Start here Back to start
10. Compelling commercial prospects Start here Message Stick
Case study Do more learn about explore Or simply call us on:
0000000 see 5 Do more Back to start Presentation end 1 Start here 2
Video conferencing opportunity 3 Compelling commercial prospects 4
Poised for growth Message Stick BT Australasia BT One Collaborate
The BT Global Services Customer Reference Programme The Message
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11. Thanks so much for your interest in our case study, and
please dont hesitate to contact me if you have any further queries.
Sarah Crichton Global Customer Reference Programme Manager BT
Global Services +44 (0) 131 448 3957 Back to start
[email protected] Quit