Matteo Sarzana
@ZazzaNM
@ZazzaNM
@ZazzaNM
How disintermediation has changed the world and why advertising should care
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People have the power. Again.
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Every business has been affected.
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Programming
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Transportation
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Transportation
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Travel
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Creation
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Creation
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Services
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Health
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Funding
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Lending
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Food
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Tech
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What about advertising?
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@ZazzaNMyoutube video https://www.youtube.com/watch?v=KKbRAazkiWc
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@ZazzaNMyoutube video https://www.youtube.com/watch?v=lyYhM0XIIwU
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youtube https://www.youtube.com/watch?v=cgDB579WV5I
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The revolution has already happened.
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Contents
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Design
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Websites
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E_commerce
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Why it has happened. And it will last.
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Economic Drivers
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Societal Drivers
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Technological Drivers
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Which role for a brand?
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Strategy
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Curation
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Empowerment
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THANKS
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