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Page 1: How Agencies Drove Digital Lead Generation in 2011
Page 2: How Agencies Drove Digital Lead Generation in 2011

do agency executives view content as

a valuable marketing strategy?

Page 3: How Agencies Drove Digital Lead Generation in 2011
Page 4: How Agencies Drove Digital Lead Generation in 2011

do agency executives know what

content marketing is?

Page 5: How Agencies Drove Digital Lead Generation in 2011
Page 6: How Agencies Drove Digital Lead Generation in 2011

do agencies have documented

content marketing processes to

generate qualified leads?

Page 7: How Agencies Drove Digital Lead Generation in 2011
Page 8: How Agencies Drove Digital Lead Generation in 2011

which content marketing strategies

do agencies use most?

Page 9: How Agencies Drove Digital Lead Generation in 2011

The most popular content strategies among agencies are:• 55% use micro-blogs• 52% send email blasts• 38% publish guest posts on someone

else’s blog

For more on top tactics, see our blog post.

Page 10: How Agencies Drove Digital Lead Generation in 2011

why aren’t marketers using content

for agency business development?

Page 11: How Agencies Drove Digital Lead Generation in 2011

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