The Largest Children’s Festival in the United States!
April 6 & 7, 2013 Downtown Houston
Overview Demographics Media Sponsorship Opportunities Contact
OVERVIEW
WHAT: THE HOUSTON CHILDREN’S FESTIVAL
presented by Baker Hughes
POSTIONING: The Largest Children’s Festival in the United States…Celebrating 25 years!
“ One of the World’s 300 Unmissable Events” – Frommer’s Travel Guide
WHEN: April 6 & 7, 2013
WHERE: Downtown Houston –
City Hall area, Houston Public Library Plaza & Tranquillity Park
ATTENDANCE: 50,000 plus expected
BENEFITS: Child Advocates, Inc. - Over $4.5 million raised for Child Advocates
ADMISSION: $10.00 per person; under 3 years free.
Food, beverage & games by coupon only; 9 coupons for $10.00.
HIGHLIGHTS: 6 Stages * 10 Big Family Adventure Zones * Over 300 Fun Activities
Disney, Nickelodeon and Sports Celebrities
DEMOGRAPHICS
AGE INCOME 0 - 25 years 21% $0 - $49,999 30%
26 - 35 years 38% $50,000 - $74,999 37%
36 - 45 years 24% $75,000 + 33%
46 - 55 years 12%
56 - 75 years 5% GENDER
Male 49% Female 51%
ETHNIC BACKGROUND MARTIAL STATUS
White 21% Married 43% Single 57%
Hispanic 39%
Black/African American 23%
Asian 9%
Other 8%
MEDIA
RADIO OVER $4 MILLION TOTAL MEDIA VALUE 1,600 + spots on 16+ stations Comprehensive 360° Media Plan
TELEVISION 350+ spots airing on ABC-13/KTRK-TV, HoustonPBS & KTMD-TV 47 Telemundo
PRINT Print editorial coverage, plus print partners’ ad schedules
ELECTRONIC & SOCIAL MEDIA PLATFORMS
Facebook, blogs, E-blasts, Internet editorial coverage, event and sponsor partner website support
ON-SITE BRANDING
Event Guide, press materials, invitations, signage, tickets, etc.
Sponsorship Opportunities
Experience the Impact of One Event
Whatever your branding and marketing goals…
we deliver solutions.
Up to 16 – 1 Return on Investment
Direct access to the family market
Customized partnerships
Creative pre-event & on-site branding
Showcase for product or service
Sampling and cross-promotions
Powerful community influence
Partnering to maximize your sponsor dollars
CONTACT
For more information and to discuss how we can customize a
sponsorship package to fit your goals, please contact us.
BETH HARP
Sponsorship Director www.houstonchildrensfestival.com
713.504.4548 www.facebook.com/houstonchildrensfestival.com
[email protected] http://www.childadvocates.org
TRACY JONES
Sponsorship Assistant
832.298.0528
