@Liveclicker
Holiday Video 101 - 3 Video
Marketing Techniques to
Use this Holiday Season
Webinar
September 25, 2014
Dial-in telephone: +1 (909) 259-0023
Access Code: 618-716-247
Webinar ID: 227-442-682
✆
@Liveclicker
Before we get started…
• Having technical difficulties?▪ Use the Q&A chat box to let us know.
▪ If we can’t help you, call Citrix at 888-259-8414 for technical support.
▪ Or you can chat with a Citrix representative at www.citrixgcs.com/chat.
• To submit questions during the webinar, use the Q&A chat box. Questions will be answers at the conclusion of the webinar.
• This is an interactive webinar! Take the polls!
• Everyone will receive a link to a recording of the presentation and a copy of the slide deck within 2-3 business days.
Kenna HilburnSenior Video Commerce StrategistLiveclicker
Ben KopettiDirector, Account
DevelopmentLiveclicker
@Liveclicker
Tweet!
Twitter Contest!
1 free $50 Apple gift card will be given out randomly to anyone who mentions @liveclicker in a tweet about the webinar today.
@liveclickerOther Handles:@KennaHilburn - Kenna
@benkopettibiz - Ben
@Liveclicker
Video Shopping for Retail
Apparel / Accessories
Automotive
B2B / OfficeGeneral Merchant
Beauty
Consumer Electronics
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Video Shopping for Retail
Luxury / JewelryGift / Specialty
Health
Home and Bath
Outdoor
Pet
Toy / Child
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Agenda
3 Video Marketing Techniques to Use this Holiday Season
1. “Freshen” content by highlighting hot products for a seasonal boost
2. Highlight seasonal sales and promotions in unique ways
3. Use dynamic email campaigns as your big “highway sign”
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Poll 1
How heavily was video utilized in your 2013 holiday marketing efforts?
•Did not have a video program in 2013
•Utilized no differently than the rest of year
•Utilized video for “hot” seasonal products
•Utilized video for seasonal promotions
•Utilized video in email
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“Freshen” Content
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Stand out from the rest of the year
•Top 10 performing videos
•Buzz-worthy holiday products
•High dollar ticket items
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Additional Placement for existing content
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New video for buzzworthy products
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Emphasize High Dollar Items
Examples from our Top 25: • Costco - TVs, Ninja Blender• eBags - Luggage Collections• EMS - Down winter jackets
Increasing AOV and Conversion means higher cost items
get you bigger bang for your buck.
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Provide Seasonal Context
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Provide Seasonal Context
“Get your house ready for holiday guests!”
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Provide Seasonal Context
“Eggnog weighing you down?”
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Provide Seasonal Context
“Let us help you pack for your trip”
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Reiterate Exemplary Service
•Employees as “experts”
•Answer FAQs
•Post Sale Follow Up
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Use Video to Promote Seasonal
Sales
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Be your customers’ guide
“’Digital interactions’ - whether through desktops, laptops, tablets or smartphones - will influence HALF of
all retail store sales this holiday season.”
– Deloitte LLP
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Be your customers’ guide
“84% of shoppers use digital tools before and during their trip to a store.”
“[T]hose shoppers convert, or make a purchase, at a 40% higher rate than those who do not use such devices during
their shopping journey.”
– Deloitte LLP
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Video Power!
Products with video convert between 6-44% higher than
those without
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Video Power!
•Our top 25 videos for Holiday 2013
•Multiple verticals, mostly product, promoted
•4288% Higher Plays Per Month
•8385% Higher Revenue Per Month
•172% Higher Conversion Rate
•258% Higher Dollars Per Play
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Be Specific
Don’t just push “product”, push A product
18 out of the top 25 videos were product specific videos
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Target “explainable” products with video
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Create Urgency
JetBlue uses count down Timers in their email campaigns to increase urgency
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This is your FIRST IMPRESSION
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Leave a lasting impression
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Make your emails engaging and personal
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Make your emails trigger an action
Disney uses embedded video in
email to entice viewers to click-
through
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Target “explainable” products with video
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Poll 2
How likely are you to use/recommend video in your 2014 holiday marketing efforts?
•Will definitely use/recommend
•Will probably use/recommend
•Will probably not use/recommend
•Will definitely not use/recommend
•Too early to tell
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•You can access past Liveclicker webinars on demand through our resource center: http://www.liveclicker.com/web/resources/webinars/
•Come meet the Liveclicker team at Shop.org, next week, September 30th – October 2nd . We will be demoing our VideoCommerce solution at booth #2031
•If you have any questions about Liveclicker’s strategic services or VideoCommerce solution please reach out to our sales team at: [email protected]
Interested in learning more?
@Liveclicker
And the winner is…
Twitter Contest!
1 free $50 Apple gift card will be given out randomly to anyone who tweets about the webinar today with the hashtag: #liveclicker
@liveclickerHandles:@Liveclicker
@KennaHilburn - Kenna
@benkopettibiz - Ben
@Liveclicker
Questions?