AN OVERVIEW OF ALL COLLABORATIONSTHE DESIGNER COLLECTIONS
2004
30ITEMS
$109.49AVERAGE
PRICE PER ITEM
IN
19COUNTRIES
0%
100%
GENDER
AVAILABLE IN
500H&M STORES
FUN FACTS:• Sold out in most cities within one hour
• H&M provided breakfast to the first 200 customers and a
limited edition KARL LAGERFELD t-shirt for free
Karl Lagerfeld for H&M
“Some people bought 20 or 30 pieces in three seconds. Funny, no?” - Karl Lagerfeld
2005FUN FACTS:• Advertising campaign with model Kate Moss was
dropped after she admitted to rumors of cocaine use
• 25% of the organic cotton shirt sales were donated to
various animal welfare organizations
Stella McCartney for H&M
40ITEMS
$109.49AVERAGE
PRICE PER ITEM
IN
22COUNTRIES
0%
100%
GENDER
AVAILABLE IN
400H&M STORES
2006
60ITEMS
$225.53AVERAGE
PRICE PER ITEM
FUN FACTS:• Made first wedding dress in the history of H&M
• Collection sold out in 3 days
Viktor & Rolf for H&M
“For us, fashion is an antidote to reality. It’s a great opportunity to communicate our vision with such a large audience of H&M devotees.”
- Viktor & RolfIN
24COUNTRIES
42%
58%
GENDER
AVAILABLE IN
250H&M STORES
2007
45ITEMS
$176.14AVERAGE
PRICE PER ITEM
FUN FACTS:
• The collection was so popular that products were being
sold on eBay for 5 times the original price
Roberto Cavalli for H&M
“I love freedom and challenges: breaking down barriers, experimenting in different directions. H&M is all this for me.”
- Roberto Cavalli
IN
24COUNTRIES
45%
55%
GENDER
AVAILABLE IN
200H&M STORES
2008
50ITEMS
$180.15AVERAGE
PRICE PER ITEM
FUN FACTS:• In Japan, fashionistas queued for 3days before the
release
• The price difference between H&M and the designer
pieces was lower than expected
The first collection used to enter a new market; Japan
Comme des Garçons for H&M
IN
28COUNTRIES
50%
50%
GENDER
AVAILABLE IN
200H&M STORES
2009
50ITEMS
$180.15AVERAGE
PRICE PER ITEM
FUN FACTS:• The first collection ever to consist of two separate shipments
Matthew Williamson for H&M
“I am thrilled that my creations for H&M will be accessible to and hopefully enjoyed by so many people around the world.”
- Matthew Williamson
IN
28COUNTRIES
50%
50%
GENDER
AVAILABLE IN
1600H&M STORES
2009
80ITEMS
$146.46AVERAGE
PRICE PER ITEM
FUN FACTS:• In London, a guy camped out with his girlfriend for 12
hours and 35 minutes before the launch of the collection
• Instructions on how to shop the collection were distributed
• The first collection focused on shoes and accessories
Jimmy Choo for H&M
IN
34COUNTRIES
37%
63
GENDER
AVAILABLE IN
200H&M STORES
• The first Christmas collection ever made by Sonia Rykiel
• Made a knitwear collection for H&M in February 2010 for
women and girls as a follow up to her December collection
• H&M’s first designer lingerie collection
2009
67ITEMS
$58.81AVERAGE
PRICE PER ITEM
FUN FACTS:
Sonia Rykiel for H&M
IN
34COUNTRIES
0%
100%
GENDER
AVAILABLE IN
1500H&M STORES
2010
80ITEMS
$206.68AVERAGE
PRICE PER ITEM
FUN FACTS:
• 5 original sketches signed by Alber Elbaz were put up for
auction. All proceeds were donated to UNICEF
• The collection was very successful in all countries,
particularly China and Russia
Lanvin for H&M
IN
38COUNTRIES
40%
60%
GENDER
AVAILABLE IN
200H&M STORES
2011
100ITEMS
$146.46AVERAGE
PRICE PER ITEM
FUN FACTS:
• The first designer to also launch a home decoration collection
• In Dubai and Beijing, the entire collection sold out in under 30 minutes
• In London, people spent over $2000 in 10 minutes on Versace for H&M pieces
Versace for H&M
IN
43COUNTRIES
40%
60%
GENDER
AVAILABLE IN
300H&M STORES
2012
80ITEMS
$92.99AVERAGE
PRICE PER ITEM
FUN FACTS:• Academy Award and Golden Globe winner Sofia
Coppola directed a campaign film to support the launch of
this collection
• Marni has remained a family owned business after having
grown to become an international luxury brand with stores
around the world
Marni for H&M
IN
48COUNTRIES
40%
60%
GENDER
AVAILABLE IN
260H&M STORES
2012
50ITEMS
$146.51AVERAGE
PRICE PER ITEM
FUN FACTS:• Anna Dello Russo referred to herself as the ‘Guardian of
Fashion’
• The first collection designed by ADR
• The first collection with a focus on accessories
Anna Dello Russo for H&M
IN
48COUNTRIES
0%
100%
GENDER
AVAILABLE IN
140H&M STORES
2012
103ITEMS
$226.79AVERAGE
PRICE PER ITEM
FUN FACTS:• Remade previous collection for H&M
• The most avant-garde collection of all H&M collections to
date
• The most expensive H&M designer collection
Masion Martin Margiela for H&M
IN
48COUNTRIES
41%
59%
GENDER
AVAILABLE IN
230H&M STORES
2013
119ITEMS
$208.47AVERAGE
PRICE PER ITEM
FUN FACTS:
• The first ever men’s collection designed by Isabel Marant
• The most anticipated line in the history of H&M
Isabel Marant for H&M
“My take on fashion is all about personality”- Isabel Marant
IN
49COUNTRIES
40%
60%
GENDER
AVAILABLE IN
250H&M STORES
THE H&M DESIGNER COLLECTIONSContent & Design: STYLIGHT
http://www.stylight.com/With a special thanks to: Hennes & Mauritz AB
