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HYPER-RELEVANT.
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Energy-related products and services relevance are diverse
Early adopters Early majority Late majority Late adopters
11% 14%29% 25%
12%13%
13%
41%
64%
28%12%
5%
4%
20% 28%
17%
1%
6%
12%11%
8%18%
6% 2%
I buy new technologies
I prefer to manage my electricity consumption on my own
I value convenience
I want to experiment with new technologies
I want the lowest cost service
I prefer a simple and consistent experience
Base: All Argentina respondents
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97%
80%
of consumers would be more satisfied if their energy provider could personalize their overall customer experience
of consumers would use more digital channels if they were provided with a personalized experience across digital channels
A PERSONALIZED experience is critical to drive digital engagement and increase satisfaction
68%
73%
79%
81%75%
71%
79% 79%
A website/app which “knows” my real-time energy usage and automatically signs me up to the best available offer from my provider
A customizable digital bill where I can select the usage information to be displayed, bill layout, and frequency of the payment periods
A text message or email that provides me regular updates on my real-time energy usage and projected end of month bill
An in home system that automatically limits my electricity usage at peak periods of the day and in return provides credits to my bill
Ability to receive individualized advice and relevant new product and service offers from ANY customer service representative
An in home assistant and monitoring device that provides energy usage feedback and suggests customized new products and services offers
A pre-pay rate that is personalized to my average energy consumption
The ability to log into an energy provider’s portal with social media credentials
Base: All Argentina respondents
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The majority of consumers are somewhat or very interested in an online PERSONALIZED marketplace
How interested would you be in an online personalized marketplace from your energy provider where you can select and purchase energy-related products and services?
Base: All Argentina respondents
31%
50%
16%3%
Not interested at all
Not very interested
Somewhat interested
Very interested
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The majority of consumers are interested in DIGITAL NOTIFICATIONS for relevant new products and services
Base: All respondents
For new energy-related products and services identified as relevant to you by your energy provider, how interested would you be to get digital notifications (e.g., sending you an email, getting notifications while navigating the internet, personalized web ads, etc.)?
Q
Base: All Argentina respondents
26%
47%
21%6%
73%
Not interested at all
Not very interested
Somewhat interested
Very interested
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INFORMATION from energy providers is essential to influence new products and services adoption
Base: All Argentina respondents
To what extent would each of the following factors most influence you to adopt/sign up for new energy-related products and services?(Top two significantly + somewhat)
Receiving detailed information from my energy provider
Learning about these via advertisements
Learning about these on social media
Learning about these in conversations
Learning about these in my community
85%
73%
69%
68%
61%
Q
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Energy providers have the opportunity to drive the adoption of new energy-related products and services
Base: All Argentina respondents
To what extent would each of the following factors most influence you to adopt/sign up for new energy-related products and services? (Top two significantly + somewhat)
85%
72%
75%
69%
66%
85%
73%
65%
68%
58%
QReceiving detailed information from my energy provider
Learning about these via advertisements
Learning about these on social media
Learning about these in conversations
Learning about these in my community
Digital Channel Users Non Digital Channel Users