Sarah HeffnerInterior Design: Spring 2012
School of Architecture and DesignVirginia Polytechnic Institute and State University
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Table of ContentsIntroduction 4
Inspiration 6
Design Development 8
Floorplans 10
Reflected Ceiling Plan 11
Elevations 12
Materials and Finishes 14
Perspective Views 16
Introduction
Design a retail store for a high-end accessory company. The retailer is looking to expand into north Canada. A downtown, two story Toronto location. Evolve the brand and create an experience for the consumer.
5Concept
To create an enviornment that meshes together in all elements of the design. The store, spaces, displays and ideas represent a
coming together so that the store functions as an interlaced structure. Use movement, visual entisement, and
branding to develop a cohesive space which fully embodies the concept of intertwining and harmonizing, yet
remains energetic and intriguing.
DISPLAYS DEPARTMENTS
FABRICS ACCESSORIES
INTERNATIONAL
3-dimensional elements of display and shelving
thread and materials
come together
merging Canadian and United States retail
overlapping spaces in the store, departments intrude in others
parts of an outfit create a whole
Inspiration
“In the entrance, we started with an explosion of light, color and movement, through the LED screens. This entrance works as a shop window, shop sign and access. The communication between the interior and the exterior, which normally
happens through the shop window, in this case consists of a virtual shop window.”
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Custom shelving that has a unique form which acts as a display wall, yet also houses the product being sold.
A woven pattern on the wall serves both form and function.
Design Development
Sketches of different ways to incorpate mesh in the design.
Different scales, shapes, materials and other ways to use many different types of mesh in the design. Some ideas are more ob-vious thatn others.
Sketched to develop more non-conventional ways to use mesh in the store. Want to use it in ways that are unexpected and add to the element of surprise.
Using mesh wire to create artwork out of the product. Hang scarves and ties from metal mesh scupltural pieces.
9Process Work
There are many different scales and types of mesh. I sketched dfferent textures, thicknessnes, sizes and shapes.different types of mesh can have many different applications in the space.
Some may be used in large scale forms, while others are much smaller and can be used as a fine netting.
The variation in types of mesh allow the concept to be applied throughout the space without it being so obvious
Floor Plans
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CUSTOM CASEMENTS
SELLING 1. Handbags2. Scarves 3. Wallet Caseline 4. Fragrance Caseline5. Watches Caseline6. Belts7. Hats8. Eyewear9. Fine Jewelry Caseline10. Cash Wrap
NON-SELLING11. Women’s Rest Room12. Women’s Lounge13. Receiving13. Stock Room
Ground Floor
SELLING 1. Women’s Outerwear2. Furs 3. Furs Fitting Rooms4. Men’s Outerwear5. Men’s Accessories6. Men’s Briefcases7. Luggage8. Men’s Fragrance Caseline9. Men’s Watches Caseline10. Men’s Cigar Lounge/Bar11. Cash Wrap
NON-SELLING12. Men’s Rest Room13. Stock Room
Second Level
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910
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MESH FABRIC ON FURNITUREWIRE CLOTH TABLESLARGO-PLENUS 2014
FLORENCE LOUNGE SETTEEWHITE LEATHER KNOLL
Meandering circulation encourages the consumer to wander, picking up things that they may not have intended on. This help encourage impulsive buying. In addition, curves help direct the customer through the space.
11Reflected Ceiling Plan
HOLE CUT THROUGH TO
SECOND FLOOR
RECESSED COMMERCIAL DOWNLIGHTINGCOOPER PD6H113 CFL
TRACK LIGHTING COOPERLV304 STEEL GIMBAL
PRADINA MAIOR HANGING FIXTURES1G9 CE
MURRAY FEISS FLUSHMOUNTFM313
Ground Floor
Second Floor
Elevations
First Floor Handbag Display
12’0”
5’0”3’6”
A large-scale mesh shaped formattaches to the wall and acts as a display as well as voids to hold racks of different sizes of handbags
This feature wall has form and function.
WHITE ACRYLIC
Storefront Elevation
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Large metal mesh fencing acts as a tie display. A grid shelving unit stores more ties below that are accessible to the customer.
A LED screen appears behind the cash wrap. It features a graphic mesh pattern, with the company’s name in metal raised above it.
Shelving with hats is located on the back wall behind the register.
Second Floor Accessoriesand Register Area
Second Floor Belt Display
12’0”
3’0”4’0”
12’0”
3’6”5’0”
The large-scale mesh-shaped wall featuresimilar to the handbag wall on the lower level is repeated upstairs in the Men’s Department.
However, the wall is made out of recycledbelts, which lay under a glass coating.
In this way, old belts are being used to display the new belts that are for sale.
LED SCREEN
VINTAGE BELTS TING LONDON
Materials and Finishes
1 1. SMALL WIRE MESH2. LED SCREEN3. DIACHROTIC 3 FORM4. PARAMETRE 3 FORM5. LARGE CHAIN LINK FENCE
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6. VINTAGE BELT MATERIAL, TING LONDON7. WHITE GYPSUM WALLBOARD8. T&M TERAZZO 08-9469. T&M TERAZZO 04-1041 10. WHITE ACRYLIC
First Floor
17Second Floor
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