Helping retailers sell to mobile shoppers since 2007
Optimizing product data for your
mobile shoppers
June 6, 2012Ken Barber – VP Marketing and
Gwin Coleman – Client Success Mgr.
1. Importance of the data feed
2. Data fields that mobile shoppers like
3. Example: Rich data vs. poor data
4. mShopper Feed template and instructions
5. Example: Getting it right (feed & mStore)
6. mStore Dashboard
• Importing, mapping, and refresh frequency
• Customizing display of product info
Today’s Agenda:
Tricks to optimize your product data for mobile shoppers…and generate higher conversion rates immediately
Your data feed is the engine of your mStore
Your Website
Entered & mapped just once,
then automated
• Shoppers only see what’s in feed
• mShopper pulls updated version as often as every 3 hours
• New file overwrites old file
• Feed creation, entry, mapping & scheduling happens just once. Then it’s automated!
Other affiliates
All shoppers need to know the following before adding to cart:
• What am I buying?
Lots of description fields – features, specs, condition, warranty, dimensions, etc.
mStore can display unlimited fields as text or tabs
• What does it look like?
Lots of images – multiple angles, colors, product uses, etc.
mStore can display 10 with zoom functionality
• How much am I saving?
Sales price
mStore auto calculates savings, strikethrough old price, highlights new
• What do other people think?
Ratings & reviews are critical for on-the-fence shoppers
mStore can display unlimited HTML-formatted reviews on separate tab; Stars, too!
Most e-commerce sites have these –
use the feed to move them into
your mStore!
Importance of product reviews to shoppers
Q: What are other items that shoppers need?A: Anything they would search on.
Most e-commerce sites have these –
use the feed to move them into
your mStore!
• Model Numbers, SKUs, or UPCs
• Keywords
• Categories
• Brand Names
Example: Poor vs. Rich data
User testing shows
considerable increase in ATC rates!
Can also add:
•Videos
•Warranty info
•Conditions
•Special shipping rules
•Sizing Info
Let’s look at the Feed Template
Let’s look at the mStore Dashboard
1. Importing your feed (most have already done this)
2. Mapping fields
3. Scheduling pull frequency
4. Customizing which fields appear
mShopper Merchant Help Resources
Performance Services Group (PSG)
Hire our team of mobile experts to manage/optimize your mStore for an improved ROI, guaranteed!
Invest In A Partnership To Save You Time, Resources & Increase Sustainable Mobile Conversion Rates
Invest In A Partnership To Save You Time, Resources & Increase Sustainable Mobile Conversion Rates
Proven Results w/ Case Studies & Testimonials Of Past Merchant Success
Proven Results w/ Case Studies & Testimonials Of Past Merchant Success
PSG Pricing Helps You Save Money While You Make More Money
PSG Pricing Helps You Save Money While You Make More Money
Contact: [email protected]
Dashboard Help Resources
mHelp•Full help center with keyword search, videos, tutorials, best practices & FAQs
Email•Ask a question and mShopper’s helpful Support team will direct you to the answer quickly
Live Chat•Available on every page during normal business hours (MST) M-F
Thanks!
Stay tuned for more webinars and training materials on improving conversion rates from
mShopperU mShopper’s merchant education program