http://www.flickr.com/photos/bartvandijk/4362990052/
Driven to distraction@gilescolborne
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2http://www.flickr.com/photos/stepnout/2550739848/
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0
200
400
600
800
2005 2006 2007 2008 2009 2010 2011E 2012E 2013E
Desktops & Notebooks Smartphones & Tablets
You are here
Source: Morgan Stanley
Worldwide sales (millions)
5
5
4168
6
50+
40-49
30-39
20-29
0% 25% 50% 75% 100%
5 or fewer items 6 or more items
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Clifford Nass
8
9
10
11
12
Tiny Tower
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Do not downloadTiny Tower
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13
OMFG
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15
16
16
17
1. Minimise distraction
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19
20
21
22
23
2. Focus
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25
26
3. Increase motivation
Carol Dweck
27
28
29
30
4. Decrease pressure
31
32
Add this option
You can remove it later
33
5. Facilitate recovery
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35
A simple plan?
• Minimise distractions
• Focus
• Increase motivation
• Decrease pressure
• Facilitate recovery
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And: understand context
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39
K Press a key on the keyboard 0.20 secondsP Point the mouse to an object 1.10 secondsB Button press (mouse) 0.10 secondsH Hand from keyboard to mouse 0.40 secondsM Mental preparation 1.20 secondsW User waiting for the system to respond
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K Press a key on the keyboard 0.20 secondsP Point the mouse to an object 1.10 secondsB Button press (mouse) 0.10 secondsH Hand from keyboard to mouse 0.40 secondsM Mental preparation 1.20 secondsW User waiting for the system to respond
40
41
Xerox Alto
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43
Thank you.