HCE and Beyond: How
Early Opportunities Can
Accelerate NFC Growth
Ian Maddocks
Board Member, NFC Forum
Oct. 15, 2014
#NFCForum
https://www.linkedin.com/company/nfc-forum
NFC Forum Mission & Goals
• Develop standards-based Near Field Communication specifications that define a modular architecture and interoperability parameters for NFC devices and protocols
• Encourage the development of products using NFC Forum specifications• Work to ensure that products claiming NFC capabilities comply with NFC
Forum specifications• Educate consumers and enterprises globally about NFC
Specification and Application Documents Compliance Branding
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The NFC Forum on HCE
“We view HCE as an exciting development for the
NFC market because it provides an additional
means by which to perform NFC transactions.”
“HCE is a promising addition to the portfolio of NFC
solutions that could potentially accelerate market
growth.”
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How the NFC Forum Enables
HCE Implementations HCE is supported by NFC Forum specifications,
including the NCI specification, which in
combination with other standards, such as ISO
14443 and JIS X 6319-4, enables HCE
implementations
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The NFC Controller Interface
(NCI) Specification Defines a standard interface within an NFC device
between an NFC Controller and the device’s main
application processor
Makes it easier for device manufacturers to
integrate chipsets from different chip
manufacturers
Defines a common level of functionality and
interoperability among the components within an
NFC-enabled device
Provides a logical channel that can be used with
different physical interfaces, such as UART, SPI,
and I2C
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NFC HCE Use Cases
HCE in Action: BBVA Wallet
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• 2nd largest bank in Spain
• 200K+ users
• HCE based on Visa
specifications
• Coming to the US, Chile,
and Mexico later this
year
HCE in Action: Ticktrack by Aditium
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• Integrated transportation
logistics
• Passenger access control
• Fleet management and
telemetry data
• Communication and alerts
• Reporting
• P2P solution; no contactless
reader infrastructure required
• Top audience vote-getter at
NFCF Global Summit 2014
HCE in Action: PrePay Solutions
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• Europe’s #1 prepaid services
provider
• In partnership with Proxama
• Mobile payment solution for
prepaid users
• Enables brands, retailers, and
financial services providers to
deliver branded mobile
payments plus loyalty and
proximity marketing
HCE in Action: Sberbank
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• Largest bank in Russia
• 3rd largest bank in Europe
• 100M customers
• Mobile payment service
• Embedded secure element trial underway in
Moscow
• HCE service later this year
HCE in Action: DCR Strategies
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• Canada-based loyalty/prepaid services provider
• Operates in 30 markets globally
• TruCash NFC Mobile Wallet launched in April 2014
• Mobile payment
• Mobile gifting
• Integration of multiple loyalty cards
HCE in Action: CUA
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• Australia’s largest credit union
• 400K+ customers, 60 branches, 3,400 ATMs
• First Asia-Pac bank to launch mobile payments
using HCE
• Leveraging HCE Android App by Cuscal, supporting
Visa payWave
• HCE selected for security, cost-efficiency
• Expects 8-10 additional roll-outs over next month
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NFC Beyond Payment and HCE
NFC is More Than Mobile Payment
HealthcareTaking off!!
Retail Preparing for take off
RemoteHealthcare
TransportTaking off!
AirlineTicket
PublicTransport
Ticket
Coupon and
Loyalty Programs
Consumer Electronics
Soaring!
One Touch to BT/WiFi
Automotive/Mobile Printing
Accessory / Wearable
PaymentPreparing for take off
Credit / Debit
NFC Operates in 3 Modes
Connect the world of apps with the physical world …Apps jump into the world and touch people, objects and other apps.
Connect devices through physical proximity … magical connection of devices by simply touching them. A true device “hand shake”.
Connect to a common infrastructure …Incorporates the use of a secure elementto allow your phone to act like an “interactive card” for payment, transportation, ID and physical access
Tag/Card Reader/Writer (Terminal)
Multi-standard (ISO/IEC14443, JIS X 6319-4/Felica,
ISO/IEC15693)
Card Emulation (Secure Element, HCE)
EMVCo/ISO/IEC14443, JIS X 6319-4/Felica
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Peer to Peer (Device to Device)
NFCIP-1, NFCIP-2 (ISO/IEC18092,
ISO/IEC21481)
Host Card Emulation: Accessing
an Infrastructure of Acceptance
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Contactless is part of many peoples daily lives and
acceptance of contactless is pervasive• Retail Stores, Hotels, Corporations, …
• plus Laptops and other Consumer Electronic devices
HCE opens the door for developers to exploit the
infrastructure and deliver better user experiences
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How the NFC Forum is Driving Adoption
Special Interest Group Sectors
Potential to establish additional working groups as partners
identify high market importance and opportunity
Transit Air Transport &
Ticketing
Public Transport &
Ticketing
Other Transport Schemes
…future…
Health
Pharmacy
Insurance
Clinic
Hospital Management
PaymentFinancial
Institutions
Terminal Manufacturers
Merchants
…future...
Retail
Product Tags
POS, Vending
Coupons
Points, Rewards
CEPC, Tablet, Embedded
Handsets, Remote Controls
Computer PeripheralsAppliances
Personal Auto
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Liaison Partners
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New “Tap Into NFC” Developer Program
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New for NFC Developershttp://tapintonfc.org/
1. Access mobile OS NFC APIs
2. Showcasing NFC solutions
3. Interactive developer community
Plus:• NFC developer kits
• Forthcoming events, and the
• NFC Developer Knowledge Base© Ramcreativ | Dreamstime.com
Thank You!
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www.nfc-forum.org