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GUIDING PRINCIPLES ANDGUIDING PRINCIPLES ANDSTRATEGIES FORSTRATEGIES FOR
HERITAGE PRESERVATIONHERITAGE PRESERVATION
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1. HERITAGE CANADA1. HERITAGE CANADA
2 . THE NATIONAL TRUST FOR2 . THE NATIONAL TRUST FOR
HISTORIC PRESERVATIONHISTORIC PRESERVATION(NTHP)(NTHP)
3 . THE NATIONAL HERITAGE3 . THE NATIONAL HERITAGEAREAS COALITION (NHAC)AREAS COALITION (NHAC)
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HERITAGE CANADAHERITAGE CANADA
HERITAGE REGIONSHERITAGE REGIONS
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HERITAGE REGIONSHERITAGE REGIONS
This is an approach taken byThis is an approach taken byHeritage Canada for Heritage Canada for
regeneration, which ties together regeneration, which ties together Education, Conservation andEducation, Conservation and
Entrepreneurship, using naturalEntrepreneurship, using naturaland cultural resources.and cultural resources.
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HERITAGE REGIONSHERITAGE REGIONS
The main thrust is aimed atThe main thrust is aimed atmotivating existingmotivating existing
organizations, with their organizations, with their isolated initiatives in makingisolated initiatives in making
partnerships for progress.partnerships for progress.
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Benefits to Communities:Benefits to Communities:
G reater awareness of heritage resources;G reater awareness of heritage resources; R aised confidence in heritage resourcesR aised confidence in heritage resources
as viable business ventures;as viable business ventures; I ncreased cooperation amongstIncreased cooperation amongstjurisdictions, organizations, businessesjurisdictions, organizations, businesses
and other interest groups; andand other interest groups; and G rowth in tourism arrival and revenues.G rowth in tourism arrival and revenues.
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PRINCIPLESPRINCIPLES
I nterested residents;Interested residents; S trong local leadership;S trong local leadership;
Community participation;Community participation; L arge number of volunteers;Large number of volunteers; A critical mass of interestedA critical mass of interested
communities;communities; andandCooperation between governmental,Cooperation between governmental,nonnon--governmental and privategovernmental and privateorganization.organization.
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Heritage Regions p rocess:Heritage Regions p rocess:Establishing a coordinating organizationEstablishing a coordinating organizationwith an effective management structure;with an effective management structure;
S oliciting ideas and information andS oliciting ideas and information andstrategies;strategies; D eveloping a logo to give a distinctD eveloping a logo to give a distinctimage;image;
U ndertaking successful fundU ndertaking successful fund- -raisingraisingactivities; andactivities; andCreating linkages with existing heritageCreating linkages with existing heritageregions.regions.
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IMPACT OF HERITAGEIMPACT OF HERITAGE
REGIONSREGIONSEconomic revitalization occurs in allEconomic revitalization occurs in allcases.cases.
Tourism increases in all cases, and causeTourism increases in all cases, and causeimpact economically.impact economically.The economic structure of theThe economic structure of thecommunities changed.communities changed.
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IMPACT OF HERITAGEIMPACT OF HERITAGE
REGIONSREGIONS P reservation, conservation and restorationP reservation, conservation and restorationincreased.increased.
P ublic pride and awareness increased inP ublic pride and awareness increased inthe communities.the communities. I ncrease in job opportunities for localIncrease in job opportunities for local
residents.residents. N ew business venture in tourismN ew business venture in tourism
increased.increased.
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Th e National Trust for Th e National Trust for Historic P reservation Historic P reservation
(NTHP) (USA)(NTHP) (USA)
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Th e National Trust for Th e National Trust for
Historic P reservation Historic P reservation (NTHP) (USA) :(NTHP) (USA) : F ocus on A uthenticity and qualityF ocus on A uthenticity and quality P reserve and P rotect R esourcesP reserve and P rotect R esources M ake S ite come aliveM ake S ite come alive F ind the fit between community andF ind the fit between community and
tourismtourismCollaborateCollaborate
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FOCUS ON AUTHENTICITYFOCUS ON AUTHENTICITY
AND QUALITYAND QUALITYThe real story is the historic significance of The real story is the historic significance of the built, cultural and natural environment.the built, cultural and natural environment.
F or travelers to journey far distances, evenF or travelers to journey far distances, evenout of their way, the authentic andout of their way, the authentic andindigenous product that they cannot findindigenous product that they cannot findanywhere else may be reason enough toanywhere else may be reason enough tomake this a quality experience.make this a quality experience.
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FOCUS ON AUTHENTICITYFOCUS ON AUTHENTICITY
AND QUALITYAND QUALITY W hen offered the history in a factual,W hen offered the history in a factual,expert presentation, the visitor can departexpert presentation, the visitor can departwith a better understanding of the socialwith a better understanding of the socialstudies of the area and appreciate thestudies of the area and appreciate thelocal efforts to preserve and share thelocal efforts to preserve and share thecorrect and complete historical message.correct and complete historical message.
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PRESERVE AND PROTECTPRESERVE AND PROTECT
RESOURCESRESOURCESEstablish mechanisms to assure thatEstablish mechanisms to assure thatsites will not be endangered bysites will not be endangered bydevelopment or compromised throughdevelopment or compromised throughinappropriate useinappropriate use these resourcesthese resourcesthat provide the very essence of that provide the very essence of heritage tourism will be lost.heritage tourism will be lost.
Historic site managers and culturalHistoric site managers and culturalassociations must determine theassociations must determine themeasures to be taken to safeguardmeasures to be taken to safeguardheritage resources.heritage resources.
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PRESERVE AND PROTECTPRESERVE AND PROTECT
RESOURCESRESOURCESTourism industry officials can help, butTourism industry officials can help, butthey need assistance on determining thethey need assistance on determining themost appropriate preservation andmost appropriate preservation andinterpretation strategies for the resources.interpretation strategies for the resources.Historians can be a great resource inHistorians can be a great resource inbuilding probuilding pro- -active approaches toactive approaches toprotection.protection.
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FIND THE FIT BETWEENFIND THE FIT BETWEEN
COMMUNITY AND TOURISMCOMMUNITY AND TOURISMHeritage tourism is appropriate if theHeritage tourism is appropriate if thefollowing issues are addressed:following issues are addressed:
The carrying capacity of historic sites hasThe carrying capacity of historic sites hasbeen determined so that the resource isbeen determined so that the resource isnot compromised;not compromised;
R esidents have determined that tourism isR esidents have determined that tourism isan appropriate and desired form of an appropriate and desired form of economic growth;economic growth;
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FIND THE FIT BETWEENFIND THE FIT BETWEEN
COMMUNITY AND TOURISMCOMMUNITY AND TOURISMThe infrastructure and appropriateThe infrastructure and appropriatevisitor services are available tovisitor services are available to
accommodate varied tourism markets;accommodate varied tourism markets; A vision has been set for the areaA vision has been set for the areadefining the expected benefits of defining the expected benefits of tourism to enhance residents quality of tourism to enhance residents quality of life;life;
L ocal leaders have recognized theLocal leaders have recognized theinvestment required to develop andinvestment required to develop andmanage a heritage tourism program.manage a heritage tourism program.
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COLLA BORATECOLLA BORATE I dentify and partner local leaders inIdentify and partner local leaders in
tourism, preservation, business andtourism, preservation, business andgovernment.government.
Tap resources available so lessons areTap resources available so lessons arelearned from others rather thanlearned from others rather thanreinventing the wheel.reinventing the wheel.
B y working together toward a commonB y working together toward a commonvision, a winvision, a win- -win partnership can bewin partnership can berealized that benefits the resource, therealized that benefits the resource, thehistorians, and the travel industry andhistorians, and the travel industry andlocal residents.local residents.
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Th e National Heritage Areas Th e National Heritage Areas Coalition (NHAC) (USA)Coalition (NHAC) (USA)
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Th e National Heritage Areas Th e National Heritage Areas
Coalition (NHAC) (USA)Coalition (NHAC) (USA)A im: assure that grassroots interests of A im: assure that grassroots interests of heritage areas are represented clearly toheritage areas are represented clearly tothe N ational P ark S ervicethe N ational P ark S erviceEnlist local supportEnlist local support
S timulate creativityS timulate creativity
Encourage partnershipsEncourage partnershipsEstablish a national system of heritageEstablish a national system of heritageareasareas
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Enlist Local S u pp ortEnlist Local S u pp ortEncourage and promote heritageEncourage and promote heritageawareness at the grassroots andawareness at the grassroots andresponds to a local sense of what isresponds to a local sense of what is
significant fro inclusion in a heritagesignificant fro inclusion in a heritagearea.area. S timulate widespread interest amongS timulate widespread interest among
communities to investigate their communities to investigate their eligibility for the program and toeligibility for the program and tocompete for fund and designation.compete for fund and designation.
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Enlist Local S u pp ortEnlist Local S u pp ort
D esign a process that builds enduringD esign a process that builds enduringlocal commitment, capacity, and publiclocal commitment, capacity, and public
awareness.awareness. S timulate and reward sustainable useS timulate and reward sustainable useand onand on- -thethe--ground protection of natural,ground protection of natural,scenic, historic, and cultural resources.scenic, historic, and cultural resources.
I nspire renewed commitment toInspire renewed commitment toplanning as the basis for communityplanning as the basis for communityaction and investment.action and investment.
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S timulate CreativityS timulate CreativityEstablish flexible funding, criteria, andEstablish flexible funding, criteria, andadministrative processes. G rants shouldadministrative processes. G rants shouldbe awarded competitively on the basisbe awarded competitively on the basisof merit rather than entitlement.of merit rather than entitlement.Encourage immediate and visibleEncourage immediate and visibleresults to create momentum for longresults to create momentum for long- -term achievement.term achievement.
P romote strategic, problemP romote strategic, problem- -driven,driven,actionaction--oriented planning in preferenceoriented planning in preferenceto comprehensive; informationto comprehensive; information- -drivendrivenplanning.planning.
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Encourage P artners h ip sEncourage P artners h ip s S timulate investment and cooperationS timulate investment and cooperation
among business, labor, andamong business, labor, andprofessional organizations andprofessional organizations andindividuals.individuals.Empower grassroots, local, and nationalEmpower grassroots, local, and nationalnonprofit and civic organizations thatnonprofit and civic organizations that
can assist heritage areas.can assist heritage areas. D evelop a national advisory body thatD evelop a national advisory body thatreflects the diversity of public andreflects the diversity of public andprivate interests within regional heritageprivate interests within regional heritage
areas.areas.
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Encourage P artners h ip sEncourage P artners h ip s B uild on existing experience amongB uild on existing experience among
regional heritage areas and encourageregional heritage areas and encouragethe development of national and localthe development of national and localprograms.programs.
P rovide a mechanism for creative andP rovide a mechanism for creative andflexible involvement of national andflexible involvement of national andlocal agencies both in the nationallocal agencies both in the national
program and individual heritage areas.program and individual heritage areas. I ncorporate and encourage continuedIncorporate and encourage continuedreliance on existing authorities andreliance on existing authorities andsystems at the national and local levelssystems at the national and local levelsfor resource evaluation and protection.for resource evaluation and protection.
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Establis h a National Establis h a National
S ystem of Heritage AreasS ystem of Heritage Areas I nclude national monument designation asInclude national monument designation asa reward for community achievement,a reward for community achievement,planning, and resource quality, maintainingplanning, and resource quality, maintainingthe integrity of national monument as athe integrity of national monument as asignal honor. N ational monumentsignal honor. N ational monumentdesignation is expected to follow a period of designation is expected to follow a period of
education, technical and fundingeducation, technical and fundingassistance, and experimentation.assistance, and experimentation. A uthorize a substantial level of new fundingA uthorize a substantial level of new funding
and grants for earlyand grants for early- -action, planning, andaction, planning, andim lementation of Herita e A rea initiative.im lementation of Herita e A rea initiative.
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