9th September 2014 | Marie Austenaa
Mobile Connect The convenient alternative to passwords that protects customer privacy
Marie AustenaaGSMA
VP & Head, Personal Data & Mobile Identity
Programme
Kevin FloresVerizon
Lead Product Manager, Internet
Services
Ken FigueredoMore-with-mobile.com
David AndrzejekApigee
Telecommunications GTM & Big Data
Passwords are a broken access mechanism, damaging consumer trust and threatening revenues
of mobile phone users said that it’s hard to trust companies when it comes to the way they use consumers’ personal data.
78% of mobile phone users felt that service providers hold too much information about consumer behaviour and preferences.
78%
Orange’s ‘Future of Digital Trust’ survey
Consumers are increasingly concerned about online privacy
Benefits for Online Service Providers and Developers
Less frustration for your end-users – fewer dropped logins
Consistent user experience – delivers trust, with built in privacy
Fewer fake accounts – it has to be a real person behind the phone
Future-ready platform – will extend into context and rich user attributes
Single API to reach all participating Operators, reduces complexity and costs
Consistent service reaching a global user base on any device
Global reach
Experience of secure customer data management
Strong privacy protection regulation
Network authentication mechanisms
Secure SIMs
Trusted by consumers
“Know your customer”
Billing and payments expertise / history
Operators are the ideal partners for mobile authentication & identity
services
We are making fast progress…
Mobile Connect launched at Mobile World Congress in March 2014
Mobile Connect solution agreed with 10 Lead Operators in April 2014
Beta service launched in Asia in June 2014
Ongoing deployments or feasibility studies in most major markets across the world
Currently testing the market in North America
In summary
For the consumer, Mobile Connect means no more problems remembering passwords whilst giving them more control over the sharing of their personal information
For Service Providers, Mobile Connect offers a simple way of achieving higher conversion rates, at lower costs, whilst securing a new source of super rich personal data
THANK YOUwww.gsma.com/personaldata | [email protected]