Growth Hacking 101:Do You Have What It Takes to Grow?
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GROWTH HACKING:
● Term coined to describe the new kind of entrepreneur - “JACK OF ALL TRADES” - someone who understands what it takes to grow and is singularly focused on doing whatever is needed
● Growth hacking is about seeing the big and the small picture - from the overall design to the
tiniest detail revealed by web analytics
● It’s embracing data and using it to our advantage - taking what we know about
human behavior and applying it to our business model
Push Marketing
● Disruptive Marketing - ie. ads that are pushed out to viewers
● Often met with RESISTANCE
Pull Marketing
● More & more common online
● Offers VALUE rather than selling
Product Marketing
● Creating products that are REMARKABLE
● Draw attention to something inherent in your product or service
Tell Stories
●Storytelling is at the heart of content marketing
● Your story should be at the forefront of everything you do - your elevator pitch, your ads, evident in the very fabric of the product, service you
sell
Make Your Data Meaningful
● Keep track of your KPIs - Key Performance Indicators
● Everyone in your company should know your business goals and be
invested in improving them
“Activate” Your Visitors
● Your website’s primary goal should be to “activate” the visitors
● Implement several effective call-to-actions on your website
Where Will Your Eyeballs Come From?
● Get to know your audience and where they might be
● Always have something to show to your audience that will inspire them to
click through
Set Up An Effective Sales Funnel
● Start with a free or a low-cost offer that builds up to a series of upsells
● The most cost-effective way to do this is EMAIL MARKETING
Final Words
● Growth Hacking can be a little confusing but once you are familiar with it, the possibilities are endless!
● It takes more than a blog post to sell - and this is where Growth Hacking
comes into play!
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