Google’s Latest Changes: A
Dealer’s Guide to Search Success
JD Rucker
Director of New Media
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QUESTIONS Questions
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• Why This Guy Matters
• Understanding the
Recent Changes
• Preparing for Tomorrow
• Applying an Action Plan
• Esoteric Points of
Interest on Quality
What You’ll Learn Today
That’s a lot to cover!
The Frienemy
• Who is Matt Cutts?
• Google Spam Czar
• Passionate
• Fair
• Smarter than me
• Does not hate SEO
• Loves quality
The Recent Changes
Content Quality Update
Feb, 2011-Present
Webspam Link Quality
April, 2012-Present
Preparing for Tomorrow
Content Quality Update
Feb, 2011-Present
Webspam Link Quality
April, 2012-Present
Action Plan: Pages
• Build 2+ Quality Pages Per Month
• Unique content for the visitor
• Quality first, keywords second
• Stay compliant but be aggressive
• Focus on Cities and Models,
unless...
• Demonstrate humanity whenever
possible and appropriate
Action Plan: Pages
Action Plan: Pages
Action Plan: Pages
Action Plan: Links
• Mind the Penguin
• Do not get involved with linking
schemes (or purchased links)
• Blog posts, links from partner
companies, and business links
• Quality, relevance, diversity, (and
don’t forget quality)
Action Plan: Links
Action Plan: Social
• If You’re Getting Reviews, Get +1s
• Google +1
• Other social signals: Pinterest,
Tumblr, Social News Sites,
Foursquare
Action Plan: Social
Getting Esoteric
Quality
The SEO Snapshot
siteby.tk/seosnap
