Minneapolis Marketing Authority Oct 18th, 2011
Agenda
Introductions– What You Currently Do?– Experience with Internet Marketing– Current Issues/Questions
Roundtable Discussion– Current Issues– Open Table
Topics of Interested
Random “Stuff”
Background
10 Years Internet Marketing Experience– Started with Email Marketing
– Built a Boston based Internet Consulting Agency• From $180k to $2 Million in 2 Years• Managed $35 Million in Client Revenues
– Left to Start My Own Business• Operate Several Ecommerce & Content Websites• Small Consulting Practice for Select Clients
I started this group to share and learn with others
Background
Areas of Expertise
– eCommerce
– Search Engine Optimization
– Online Advertising
– Social Media
– Conversion Optimization
Background
Web Portfolio
– eCommerce• High-End Baby Gear
• Baby Care / Feeding
• Branded / Luxury RX Eyewear
• Extreme Watersports
– Luxury Real Estate
– Niche Topics
– Social Network
Background
Michelle Schmidt• 10 Years Internet Marketing Experience– Currently Operates IceLinkDesign.net
Agenda
Introductions–What You Currently Do?
–Experience with Internet Marketing
–Current Issues/Questions
Agenda
General Discussion–News & Events
• Google Analytics• Panda Update 2.7 Oct. 14th • Facebook Google Insights for Websites
– Specific Questions
–Successes/Failures
Background
What is Panda?• Primarily for Duplicate Content
• Create a Humanized Algorithm– Is the site authoritative?– Are there to many ads?– What’s the quality of the content?
Aggregate Individuals Scores of Pages into Site-Wide Score
Background
Google Webmaster Tools:Give visitors the information they're looking for:Provide high-quality content on your pages, especially your homepage. This is the single most important things to do…
One of the most important steps in improving your site's rankins in Google search results is to ensure that it contains plenty of rich content…
Background
Matt Cutts:"...looking for higher quality sites to surface for long tail queries..."
The Caffeine update enabled Google to track more website
“signals” by re-engineering how they index.
Background
Manipulating quality website signals becomes more expensive
than earning…
Background
The underlying concept is inherently flawed… because we’re different…
Aggregate Individuals Scores of Pages into Site-Wide Score
Background
What is Panda?• Page Level Quality Classifier– Content
• Duplicate Content
– Usability• Bounce Rates / Single Page Access
– Interface • % of Ads to Content
Assess Subjective Characteristics Algorithmically!
Background
What is Panda?
Index Rankings
Serps
SerpSnippets
RemoveDuplicates Rerank
Track Removed
Page Score
Domain Score
Remove From Index
PandaOther Signals
Background
Best Practices• Don’t Mix Good & Crap / Scraped Content• Never Use Vendor / Canned Text• Add rel=Author Tax to Your Content• Unique Meta Information• Minimize Ad Footprint
Assess Subjective Characteristics Algorithmically!
Interesting
Sources:
• Don Crowther
• Distilled
• Pandasized
Interesting
Website Critique
Interesting
Linkdex.com
– SEOmoz, Ontolo, LotusJump Functionality
• Keyword Research / Tracking
• Onsite Optimization
• Link Building
• SEO Team Workflow