The Golf Club at North Hampton Florida's First Coast of Golf Florida's First Coast of GolfFlorida's First Coast of Golf
Florida's First Coast of Golf
Florida's First Coast of Golf
VISIT FLORIDA BLOG
Booking Initiatives www.florida-golf.org
Stay and Play booking capabilities on your FFCG's webpage.Book "rooms only" capabilities on your FFCG's webpage.Net Rate sharing with FFCG's 8 Preferred Tour Operators for booking stay & play packages through their marketing strategies. Featured in FFCG's Monthly Email Blast, (rotating basis). Your facility will be featured in a stay and play package listed on the Visit Florida "Hot Deals" page, (rotating basis).
Partnership Investment
The Annual Membership Dues are part of a $1.94 Million co-op
Marketing Plan
Membership Enhancement Programs
Florida's First Coast of Golf's "Specials Program" 16 Consumer Golf ShowsGolf Package Link added to your websiteSocial Media announcements Co-op marketing campaign Florida's First Coast of Golf Sponsored Promotions
Double-click to enter titleMay "Golf Month" Promotion
North Hampton & Amelia Hotel Golf Package Give-away
Double-click to enter titleMay "Golf Month" Register to WIN
Golf Club at North HamptonDigital Marketing through
FFCG | | | | Florida's First Coast of Golf's Web page
Florida's First Coast of Golf's e-vacation brochure
Florida's First Coast of Golf's Email Blast FFCG June & August 2013
Advertising & Marketing
www.Florida-Golf.org
New Website with SEO StrategyDigital Marketing CampaignPaid SearchGolf.comGolfweek.comEmail Marketing CampaignTo FFCG list of 50,000To dedicated targeted listsPrint CampaignGolfGolf DigestPromotionsJaguarsMich Ultra Sports IllustratedTV/PRPLAYERS CampaignThe China Travel Channel
Digital Agency Website Management
www.Florida-Golf.org
Implementing & Configuring Custom Google Analytics Tracking Implementation of Paid Search Campaign Email MarketingDaily Maintenance & Optimization of CampaignsMedia Research & AnalysisGeo-Targeted, Local Search StrategiesRetargeting CampaignsDisplay, Blog, Rich Media & Mobile Advertising Social Media PagesSocial Media GuidelinesSocial Media Monitoring
Responsive Design
28% of all visitors access site utilizing mobile devices
FFCG Clicks to 16 Golf Courses with matching YTD Data
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Year to Date + 22%
Distribution Points Jacksonville International AirportI-95 Yulee Welcome Center I-75 Lake City Welcome CenterFlagler Welcome CenterSt. Augustine Welcome CenterAmelia Island Welcome CenterVisit Jacksonville Welcome CenterClay County Welcome Center Special area events NxtBook (electronic version)
2013-14 Vacation Brochure
Print Applications
Promotions
Co-Op Marketing
SportsIllustrate
dSweepsta
kes
2 million circulation26,723 entries
International Efforts
THE PLAYERS TV Spot
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Purchased Schedule for Each Market
Post Buy$39,479.36 purchased, final buy came in at $37,238.54 or a 6.1% savings.204 spots purchased, 252 aired. 19% in bonus spots.3% increase over planned GRPs
Public Relations Intern
Implement Florida's First Coast of Golf's Web Based PR StrategyOutgoing individual who enjoys meeting new peopleProduce footage & pictures to be blogged about on FFCG's website (lodging, courses, & interviews)Footage to be placed on selected FFCG social networking accounts such as Facebook, Myspace, Twitter, etc. Intern will be responsible for - Scheduling, Interviewing and shooting video of each FFCG's Golf members and member Golf Schools along with obtaining on-course interviews with traveling golf vacationers.
In Closing Florida's First Coast of Golf is
the Trusted Source for Golf Travel
Planning