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Page 1: Going Viral (Pedro de Bruyckere)
Page 2: Going Viral (Pedro de Bruyckere)

Word of Mouth

Page 3: Going Viral (Pedro de Bruyckere)

Viral campaigns where the real purpose is hidden.

Page 4: Going Viral (Pedro de Bruyckere)

Mediasmart?

Page 5: Going Viral (Pedro de Bruyckere)
Page 6: Going Viral (Pedro de Bruyckere)

Technology vs content


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