GOING PLACES—A HISTORY OF COKEKortnie Morgan
Period 5
INTRODUCTION
• A Brief History• Moving with the Times
• Packaging• Products• Advertising• Small Beginnings
• Logo History• Summary
A BRIEF HISTORY
• Founder • Dr. John Pemberton, Pharmacist
• Founded • Atlanta, Georgia• May 8, 1886
• Purchased by Asa Candler in 1890• Purchase price $2,300
MOVING WITH THE TIMES
PACKAGING
• 1900 - 1950 - 6.5oz hobble skirt bottle• 1955 – 10, 12, 26oz bottles• 1960 –12oz Metal cans• 1977 – 2 liter bottles
PRODUCTS
• Sprite• Tab•Coke & Diet Coke with Lemon•Coke & Diet Coke Vanilla •Coca-Cola C2 •Coke & Diet Coke with Lime
FROM SMALL BEGINNINGS
• Sales per day• 1886-9 drinks• 2010-1.4 Billion
• +21 Billion in sales• Operates in 200 countries• Produces 400 Brands
ADVERTISING SLOGANS
1929
The Pause that
Refreshes
1936
It’s the Refreshing Thing To Do
1972
I’d Like to Buy the World a
Coke
It’s the Real Thing
LOGO HISTORY
SUMMARY
• In 1886 workers were constructing the Statue of Liberty. Eight hundred miles away, another great American symbol was about to be unveiled.
• From small beginnings in Atlanta Georgia to International icon, Coke has changed the world
