organic tourism
• Grew from the environmental movement & the food tourism movement
• Italy is the leader – over 1200 organic tourism experiences
• Includes: farms; homestays; food tasting; farm experiences
organic tourism• Activities based on organic farming
• Activities managed in accordance to principles of eco tourism
• Emphasis on environmental protection & conservation
• Respect & promotion of traditional Culture
• Use of natural/traditional building material & architecture.
• Certified by a recognised body
• A tool for sustainable development
sustainable development food & nutritional security• Increasing and stabilizing yields, particularly in marginal lands
• Improving resistance to pests and diseases
• Decreasing erosion and improving water uptake and retention
• Maintaining the genetic crop diversity
• Building on local management skills and resources and so enabling local communities to be food self
sufficient and combat poverty.
sustainable development-climate change
Mitigation: Minimizes energy consumption by 30-70% per unit of land.
Reduces greenhouse gases.
Stores carbon in soil and plant biomass.
Adaptation: Prevents nutrient and water loss.
Preserves seed and crop diversity.
Stable agro-ecosystems provide stable yields, and lower risks
Organic Market Opportunities
Globally Organic sales grew from– 59 Billion USD 2010 to 72 Billion in 2013
India and Chinese markets have both quadrupled in the last 5 years
Organics Brazil reports 40% annual growth
Analysts predict organic sales in Asia will grow by 20% annually over the next 3 years
Within the Pacific Islands there is anecdotal evidence that opportunities are opening in the tourism and hospitality markets
the challenges
Cost of certification & complexity of maintaining certification
Unsubstantiated claims of organic
Lack of coordination
Menus not suiting ingredients that grow well locally
Small supply base
providing a customer guarantee
Pacific Organic Guarantee System Development of Pacific Organic Standard
Partner Certification Bodies
Local Auditors
Participatory Guarantee Systems
Organic Pasifika Marks
Organic Tourism Standard
examples• Wakaya Island- Island certified organic
• Homestay Loyalty Islands New Caledonia – B&B on organic farms, all meals prepared with home grown produce
• Iririki Resort Vanuatu – Market tours followed by “Real Pasifki” tasting dinner
• Women in Business Development Inc Farm to Table
• Aviva Farms – organic farm tours and horseback riding
• Abaiang organic beach resort
Organic tourism? It represents our Values and the values of our people
It represents our Identity
Creates a
market for our
Products
It facilitates sustainable development
It relates to our • Unique qualities
It tells our Story