© 2014
Uniquely India: The mobile first story
UNIQUELY INDIA: The Mobile First Story
2© 2014
A
CULTURAL MOSAIC
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CREATING MORE OUT OF LESS
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A CASH-LED ECOSYSTEM
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A BILLION PEOPLE, CONNECTED BY ONE COMMON THREAD
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MOBILE IMMIGRANTS
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MOBILE NATIVES
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INTERFACE: MOBILE APPS
INTERFACE: BROWSER
MOBILE NATIVES MOBILE IMMIGRANTS
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THE RISE OF SMARTPHONES
India smartphone user base higher than US in 2017
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WHAT MAKES INDIA ASMARTPHONE SUPERPOWER
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OEMs such as Micromax,
Karbonn, selling Android
smartphones for as low as 100$
International brands such as Xiaomi, Motorola direct selling low-cost and medium-range smartphones
OEMs DRIVING SMARTPHONE ADOPTION
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Operating system makers are also capitalizing on the demand for low cost smartphones in India
OS MAKERS ACTING AS CATALYSTS
Google with its AndroidOne program is bringing its flagship Android experience to low-cost smartphones
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FIRST EXPERIENCE OF INTERNET IS ON MOBILE
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MOBILE INTERNET PENETRATION INCREASING
MOBILE DESKTOP
Share of Page views In India: Mobile Vs Desktop From Q4 2011
To Q3 2014.
Q4 2011 Q1 2012 Q2 2012 Q3 2012 Q4 2012 Q1 2013 Q2 2013 Q3 2013 Q4 2013 Q1 2014 Q2 2014 Q3 2014
0%
16%
32%
48%
64%
80%
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IT’S THE PRIMARY SCREEN
IN INDIA, MOBILE IS NOT JUST ANOTHER SCREEN
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MOBILE IS THE FIRST CHOICE FOR ALL CONSUMPTION NEEDS – VOICE, MESSAGING, VIDEO, MUSIC, CONTENT, NEWS, GAMES, E-
COMMERCE ETC.
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BUSINESSES GOING FROM MOBILE ALSO
TO MOBILE FIRST
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TALKTIME IS THE CURRENCY OF MOBILE
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BIG DATA
THE BIG PROBLE
M
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Transforming interactions of theEmerging Connected Billion™ to smart data led results
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500Mn+Unique
User Profiles
80+Attributes
25+User Personas
MARKETERS DATA PARTNERSAPP DEVELOPERSTELCOS
Drive Results Increase ARPU Maximize Yield Maximize Yield
Vserv aims to connect the Emerging Connected Billion™
with relevant offerings from marketers, app developers & telecom operators.
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INDIA
SEAAFRIC
A
ME
LATAM
500+ MnUnique Users Per Month
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Data Sources
1.7 TB Big data captured from
millions of consumers PER DAY
80+ Unique smart data
parameters processed
25+ Targetable Audience
Personas
Interests
Purchasing Power
Location
App Usage
Demographics
Touch Interactions
Mobile Data Usage
Real-time Balance
Metro Dwellers
Sports Fans
Travel Enthusiasts
And more…
Fashionistas
Music Manias
Gadget Lovers
Age of Device Avid Gamers
Vserv Data Telco DataApp Publishers Offfline
USER PERSONAS
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MARKETERS
Vserv derives intent signals for various user personas by bringing together numerous sources of data.
TELCOS
Vserv enables secure integration with telco’s user intelligence to leverage OTT media at scale.
DATA PARTNERS
Vserv connects your valuable data with actionable personas & signals to drive engagement.
APP DEVELOPERS
Vserv enhances the value of your app by adding a smart data layer that enables user relevant ads.
Drive ResultsIncrease
ARPU
New Revenues
Maximize Yield
VSERV SMART DATA™ LED RESULTS
Uniquely India: The mobile first story
Welcome to India
Pranab PunjAssoc. Vice President- Global Marketing,Vserv [email protected]