Global Green Tea Market 2015-2019
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Global Green Tea Market 2015-2019
The report discusses the following in-depth:
• Market Size and Forecast
• Market Segmentation
• Buying Criteria
• Vendor Landscape
• Business Segmentation
• Geographical Segmentation
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Key Trends
Technavio’s Senior Analyst says, “The market is witnessing increasing pressure on vendor profit margins with the rising popularity of private label products. Hence, to stay competitive, the leading players are increasingly entering into strategic partnerships.”
• Green tea is made using the leaves from the plant camellia sinensis which go through minimum oxidation during processing. Green teas from different countries have different aroma, appearance, and flavor characteristics.
• The global green tea market is expected to grow at a significant pace during the forecast period, posting a CAGR of 7.18% in terms of volume and 8.05% in terms of value.
• Understanding the key drivers influencing the market
• Understanding the challenges faced by the market
• Activities of various stakeholders involved
• Key focus areas for the vendors
• Major trends that will shape the future of this market
• Vendor landscape and trajectory of the market
• Conclusion
Scope of The Report
A detailed analysis of each market driver, challenge
and trend isavailable in our report:
Global Green Tea Market 2015-2019
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Vendors
To understand the vendor landscape and for a full list of vendors view our report:
Global Green Tea Market 2015-2019
AmorePacific Corporation
Associated British Foods
ITO EN
AmorePacific was established in 1945 and is headquartered in South Korea. The company manufactures and distributes cosmetics, and personal care and healthcare products. It is equipped with 460 sustainable products.
Associated British Foods was founded in 1935 and is headquartered in London, UK. The company is one of the largest food companies. It offers a broad range of both branded and non-branded grocery products.
ITO EN was established in 1966 and is headquartered in Shibuya-ku, Tokyo, Japan. The company manufactures and sells tea leaves and beverages. It offers tea bags and instant tea products in various flavors. It also offers nutritional supplement bars.
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Market Landscape
• The global green tea market is expected to expand consistently on a volume basis during the forecast period.
• Cultural factors and its sensory properties and health benefits are the major reasons behind the consistent growth.
• The addition of new production capacities in the Middle East and APAC is expected to lead to an increase in cross-border trade and bridge the supply-demand gap in most of the geographies.
• We expect the debottlenecking of the existing capacities to lead to a modest rise in the volumes produced. Rising demand, inflation, and decrease in the price of black tea will also contribute to the price increase of green tea.
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Key Buying Criteria
Parameter Details
Brand The brand equity and the brand image of different green tea should be positive.
Price The green tea should be cost effective for the consumers.
Taste Consumers should find green tea flavors to suit their taste.
Packaging Attractive packaging also influences customers.
Health Benefits The health benefits associated with green tea are a prime concern for consumers.
Quality The quality of green tea should live up to end-users' expectations and satisfaction.
• Growth Forecasts?
• Market Analysis?
• Revenue Forecasts?
• Regional and Country level Analysis?
• Competitive Structure?
• Emerging Trends?
• Vendor Landscape?
• Other?
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