Monsoon Accessorize eXtended StoreJune 2015
Customer Touchpoints
“everything, everywhere”Single Stock
internet point of presence in stores, browser based deployment to stores
CRM/Customer Data Management
Merged Stock Pool
MAXStore Assisted Sale
Customer Insight
Personalisation
Customisation
Sell from any Location
Oct. 2013: Launched UK sites and emailNov. 2013: Launched international sitesSep. 2014: Recs on MAX Nov. 2014: Recs on eReceipts
Personalisation
Why?
Internet point of presence in store, browser based deployment,
device agnostic store customer experience
34% of customers advised “the items wanted were not stocked in store”53% of customers advised “store did not have my size”
32% of customer were attracted by Free Delivery
MAX
Benefits: Order in store and deliver anywhere Click and Collect Return products (including e-commerce) in store Sales fully credited to the store – incentivise the store teams Queue Busting Customer engagement
MAX
E-receipts can be enhanced to go beyond ‘basic receipts’ by providing great cross-sell opportunities as part of the e-receipt layout: Website and shop online links Links to Social media sites Driving loyalty adoption Can deliver additional rewards, vouchers, offers based on variety
of triggers Intelligent cross sell recommendation engine based on website
behaviour & in-store behaviour Increase customer exposure to a wider range of products
Digital Receipts
Emails sent Open rate % Click Through %Delivered %
3000 + 65% vs. 19%* 87% 8% vs. 3%*
Futureconsistent, seamless and positive experience
get to know customers across all brand touchpoints