Given topic:
Library servicesin a competitivedigital environment
Lorcan Dempsey
Celtic Connections ConferenceCardiff17 May 2006
Database > website > workflow Self assembled: personal digital
identities Prefabricated: course management,
clinical practice, etcURL addressableSocial
Attention
Read-write
Three parts
PerceptionsHomeworkReal change?
Perceptions of Libraries and Information Resources
OCLC Market Research &
Harris Interactive
November 2005
(Thanks to Joanne Cantrell)
Survey Respondents – by Geography
Canada
United States
United Kingdom
Australia
India
Singapore
491491
1,8541,854
535535
468468
Total 3,3483,348
Canada
United States
United Kingdom
Australia
India
Singapore
468468Age 14 – 17: 13Age 18 – 24: 35Age 25 – 64: 377Age 65 and older: 43
95 percent confidence level, +/- 1.69 percent95 percent confidence level, +/- 1.69 percent
Survey Respondents – UK Age Groups
Canada
United States
United Kingdom
Australia
India
Singapore
396396Age 14 – 17 - 3%
Age 18 – 24 - 65%Age 25 – 64 - 31%
Age 65 and older - 0%
95 percent confidence level, +/- 1.69 percent95 percent confidence level, +/- 1.69 percent
College Students
4242College Students
Survey Respondents – College Students
Familiarity and Use of Electronic Resources (e-mail, web, search engines, etc.)
multiple choice - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Library PerceptionsLibrary Familiarity, Use, Favorability
and Advice open-ended and multiple choice
Survey Structure
Small selection of results
Usage of electronic information categoriesamong U.K. and Total Respondents
4%
4%
10%
13%
7%
14%
9%
23%
17%
17%
48%
36%
39%
37%
70%
70%
0% 10% 20% 30% 40% 50% 60% 70% 80%
RSS feeds
Online librarian question service
Audiobooks
Ask an expert
Blogs
Electronic books (digital)
Online database
Electronic magazines/ journals
Topic-specific Web site
Library Web site
Online bookstore
E-mail subscriptions
Online news
Instant messaging
Search engine
17% U.K. 30% Total
70% U.K. 72% Total
Total Respondents - Awareness of library electronic resources
Q850
College Students - Awareness of library electronic resources
Q850
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Audiobooks Electronicbooks
Electronicmagazines or
journals
Library Website
Onlinedatabases
Onlinelibrarianquestionservice
Online librarycatalog
Onlinereferencematerials
Yes, library has these No, library does not have Not sure
United Kingdom Respondents - Awareness of library electronic resources
Q850
0%
10%
20%
30%
40%
50%
60%
70%
80%
Audiobooks Electronicbooks
Electronicmagazines or
journals
Library Website
Onlinedatabases
Onlinelibrarianquestionservice
Online librarycatalog
Onlinereferencematerials
Yes, library has these No, library does not have Not sure
Total Respondents - Use of library electronic resources
Q855
0%
10%
20%
30%
40%
50%
60%
70%
Audiobooks Electronicbooks
Electronicmagazinesor journals
Library Website
Onlinedatabases
Onlinelibrarianquestionservice
Onlinelibrarycatalog
Onlinereferencematerials
At least monthly Several times a year or less
Never have used Used to use, but no longer do
College Students - Use of library electronic resources
Q855
0%
10%
20%
30%
40%
50%
60%
Audiobooks Electronicbooks
Electronicmagazinesor journals
Library Website
Onlinedatabases
Onlinelibrarianquestionservice
Onlinelibrarycatalog
Onlinereferencematerials
At least monthly Several times a year or less
Never have used Used to use, but no longer do
United Kingdom Respondents - Use of library electronic resources
Q855
0%
10%
20%
30%
40%
50%
60%
70%
80%
Audiobooks Electronicbooks
Electronicmagazinesor journals
Library Website
Onlinedatabases
Onlinelibrarianquestionservice
Onlinelibrarycatalog
Onlinereferencematerials
At least monthly Several times a year or less
Never have used Used to use, but no longer do
Why haven’t you ever used the online library Web site?
Total Respondents – Visits to the Public Library
97% 97% 97% 96%
9%
27%31%
42%
2%2%2%2%0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Canada UnitedKingdom
AustraliaSingapore
India
United States
Walk-in Online Never
Total Respondents – Primary Library: PublicReasons not visited online
57%
22%
3%
0%
10%
20%
30%
40%
50%
60%
Did not know it existed
Other Web sites have betterinformation
Can't find the Web site
Total Respondents – Primary Library: CollegeReasons for not visited online
23%
50%
6%
0%
10%
20%
30%
40%
50%
60%Did not know it existed
Other Web sites havebetter information
Can't find the Web site
…is the information you get from library sources more or less trustworthy than information you get from search engines?
9% 10%12%
7%9%
21%18%
28%
22%24%
70%
75%
60%
66%69%
0%
10%
20%
30%
40%
50%
60%
70%
80%
TotalRespondents
AustraliaSingapore India
Canada United Kingdom United States
Library sources more trustworthy About the same Library sources less trustworthy
Total Respondents - Satisfaction with overall experience provided by librarian vs. search engine
VerySatisfied
Satisfied NeitherSatisfied
nor Dissatisfied
Dissatisfied VeryDissatisfied
48%
60%
36%
30%
11% 7%4% 1% 2%1%
Q665 and 1050
United Kingdom Respondents - Satisfaction with overall experience provided by librarian vs. search engine
Q665 and 1050
57%
31%
9% 3% 1%
44%32%
14% 8% 2%
0%10%
20%30%
40%50%
60%
Verysatisfied
Satisfied Neithersatisfied nordissatisfied
Dissatisfied Verydissatisfied
Libraian
Search Engine
“Lifestyle fit” of information sourcesamong total respondents
0
10%
20%
30%
40%
50%
60%
Library OnlineLibrary
Bookstore
Fits perfectlywithyour lifestyle
Is agood fit foryour lifestyle
Somewhat fits your lifestyle
Does not fityour lifestyle
OnlineBookstore
Q1345
“Lifestyle fit” of information sourcesamong U.K. respondents
Q1345
0%
10%
20%
30%
40%
50%
60%
Searchengines
Library Bookstore Online library Onlinebookstore
Fits perfectly with your lifestyle
Is a good fit for your lifestyle
Somewhat fits your lifestyle
Does not fit your lifestyle
The Library’s role in the communityamong U.K. respondentsNote: Graph represents those who “Completely agree” or “Agree” with the statements about their library.
75+%
35%
39%
46%
59%
64%
64%
68%
71%
72%
78%
79%
79%
84%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Supports non-native speakers
I s a place for meetings/ community events
Provides access to electronic information remotely
Provides homework support
Provides free information support to less fortunate
Provides free computer/ I nternet access
I s a place to get books/ videos/ music
Promotes childhood learning and development
Provides research support
Supports literacy
Makes needed information freely available
I s a place to read
I s a place to learn
Remarks:Perceptions
Books and place brand
Library digital resources: Awareness? Fit with lifestyle? Trustworthiness? Satisfaction?
UK compared to rest?
A homeworkinterlude
Eoghan
Change
Insanity is doing more of what you are already doing and expecting a different result.
AE
Change
1. Adding value: synthesise, specialise, mobilise
2. Gravitational pull: the long tail revisited
Adding value
Synthesize - to combine often diverse conceptions into a coherent whole.
Synthesize
Web services
Patron services
Content
Policies
Registries
Forward knowledge
Fulfillment services
Mobilize
Specialize - involve specific knowledge in order to serve a particular purpose; to apply or direct to specific end or use.
Specialize
…
Mobilize - to put into action
Workplace applications - points of need
Profiles
• Local service• Local added value• Local context• Local knowledge
Robin Murray
Synthesise, Local
CSUSM, David Walker
Synthesise, network
Synthesise, regional
Mobilize
Specialize
Specialize, Local
Specialize, local
Mobilize, Local
Mobilize
Gravitational pull
URL is the currency of the web
The long tail
Impact?
Systemwide efficiences
Aggregation of supply•Unified discovery•Low transaction costs
Aggregation of demand
Libraries and the long tail dynamic
Aggregate supply?
1.7% of circulations are ILLs
(60% of aggregate G5 collection owned by one library only)
Aggregate demand?
20% of collection accounted for 90% of use
(2 research libraries over ~4 years)
Each reader his/her book
Each book its reader
It must change
Add real value in a networked information environment: move to a higher place
Create gravitational pull: long tail issues
Pay attention; seek attention
Fragmentation is the enemy
http://orweblog.oclc.org
The end