GIPC 2012 PRIORITIES#1 – U.S. Winning the Debate#2 – International Winning the Debate#3 – IP and Trade#4 – China#5 – Internet#6 – U.S. Enforcement Resources and Reforms#7 – India#8 – Canada#9 – Monitoring of Other Key Markets:

Brazil, Russia, Mexico, Turkey

EDUCATION• Resources for Educating Opinion

Leaders• Updates on International

Agreements• Links to Industry Associations and

AmChams• IP 101 – For Demystifying IP

SUPPORTERS• Public Supporters of IP for

Innovation• A Network of Followers for

Messaging• Focused on the Global Nature of IP• Highlighting Non-Traditional Voices

NON-TRADITIONAL VOICES

• Currently 6 Video Interviews• Biotechnology Companies:

– Chile, Canada, France, Switzerland(x2), Hungary

– Small and Medium Size Enterprises– Dependant on Intellectual Property

NON-TRADITIONAL VOICES

• We Need Stories From:– More Industries– More Countries– Academics?– Government?

ADVOCACY• Raising Awareness in Geneva and

Key Capitals• Online Campaigns to Raise

Awareness• Meetings Between Business and

Government

AACCLA• Advocacy/Education Messages?• Suggestions for Voices?