Getting to Engagement
strategizing for social media
With Farmland Trust since 2011 (ish)
Manage web, social, email, print materials, events, content, graphics, strategy, more...
Obsession: "Why?"
My wish: unlimited professional photos
Are you carrying more than you can carry?
Communications StrategyObjectives: to inform? to persuade? to motivate? to build trust? WHY?
Strategy: how and when will you communicate those messages? HOW?
Channels: where is your audience? how frequently? WHERE? WHEN?
Audiences: [not the general public OR as many people as we can get] WHO?
Messages: what do you want them to know? feel? do? share? WHAT?
Measures: how will you know you're achieving your objectives? SO WHAT?
Identity
Beliefs
Values
Tone & Voice
Commitments
Niche
BRAND
Content
INFORM
UPDATE
INSPIRE DIRECT
ENGAGETHANK
Inform
Inspire
Direct
Update
Engage
Thank
ToolsCan't live without:
• Canva• Bit.ly• Evernote• Mention• Hootsuite • Analytics• Insights• Eyedropp
er
Practices
Platform Refresh
Scheduling Photo credits Social Cards
Monitor/RespondTagging
Maura [email protected]
Facebook.com/pccfarmlandtrustTwitter: @farmlandtrust
Instagram: pccfarmlandtrust
1917 First Avenue, Level A, Suite 100Office: (206) 547-9855
