E-Handbook
JIH LG KFEDCBA
21
Well Educated MetropolitansGroup A4.06%
Charlotte, Jacob
Overvie
w
1Overview
Well educated
Tenant-owned flats in large cities
Singles or unmarriedcouples
Individualistic, prone to change
Young
Interested in society politics and culture
Wealthy, high income andlarge mortgages
Key Features
5 municipalities where
this Mosaic group is
common
Stockholm
Stockholm
Solna
Lidingö
Göteborg
Sundbyberg
JIH LG KFEDCBA
21
Well Educated MetropolitansGroup A4.06%
Charlotte, Jacob
2
Who We Are
How We Make a Living
Where we live
kr
Consumption, Interests and Media
Ste
reo
typ
e
Stereotype
Occupation
Personal Income
Disposable Family Income
Assets
Loan (Deduction of Interest Expenses)
Consumption
Interests
Reading Habits
TV Viewing
Type of Dwelling
Dwelling Area
Construction Year
Assessed Value
Geography
How We View the WorldParty Outlook
Right/Left Wing
Attitude Towards the European Union
Attitude Towards Technology
Attitude Towards Challenges, News
and Changes
Attitude Towards Individually
Established Wages
Happy With My Life?
Marital Status
Age
Employment
Education
Family Structure
25-35 (29.1%)
Unmarried (51.3%)
Singles without children (71.2%)
Post-secondary education (55.8%)
Employed (67.3%)
Financial & business activities (30.1%)
300+ (35.3%)
400+ (17.2%)
Has assets (7.3%)
Small loan (18,146 kr)
Apartment, tenant-ownership (98.2%; 53.1%)
Less than 45 sqm (19.9%)
Before 1931 (50.6%)
N/A
Stockholm
Restaurant
Watches and accessories
Wine
International politics (22.7%)
Art (21.0%)
Sailing (14.3%)
Culture (12.5%)
Economy/business/stocks (18.4%)
Morning paper (80.0%)
Economy (39.9%)
Society report (50.5%)
Debates (38.6%)
M/Fp (27.0%; 23.9%)
Right wing voters (59.2%)
Positive (54.6%)
Positive (17.6%)
Positive (34.7%)
Positive (32.7%)
No (32.4%)
This page provides a picture of a stereotypical household. For a number of key
variables we have selected the most significant attributes. This is intended to
give a flavour of the Group, as clearly not all households will match this
stereotype exactly. The attributes ascribed to the stereotype might not even fit
the majority of the households in the Mosaic Group, it is, however, always more
common in that Mosaic Group than in Sweden in general. % in brackets
indicates the percentage of this Group which displays the selected
43
Metropolitan SinglesGroup B4.73%
JIH LG KFEDCBA
Gabriella, Victor
1
Well educated
Average sized rented flatsin large cities
Singles or unmarried couples
Individualistic, prone to change
Young
Interested in culture and sports
High incomes
Sundbyberg
Solna
Stockholm
Göteborg
Malmö
Göteborg
Overvie
w
Overview
Key Features
5 municipalities where
this Mosaic group is
common
43
Metropolitan SinglesGroup B4.73%
JIH LG KFEDCBA
Gabriella, Victor
2
Who We Are
How We Make a Living
Where we live
Consumption, Interests and Media
Ste
reo
typ
e
Stereotype
Occupation
Personal Income
Disposable Family Income
Assets
Loan (Deduction of Interest Expenses)
Consumption
Interests
Reading Habits
TV Viewing
Type of Dwelling
Dwelling Area
Construction Year
Assessed Value
Geography
How We View the World
Attitude Towards the European Union
Attitude Towards Technology
Attitude Towards Challenges, News
and Changes
Attitude Towards Individually
Established Wages
Happy With My Life?
Marital Status
Age
Employment
Education
Family Structure
25-35 (30.6%)
Unmarried (54.8%)
Singles without children (72.8%)
Post-secondary education (43.2%)
Employed (67.2%)
Financial & business activities (21.9%)
300+ (21.9%)
200-259 (17.4%)
Has no assets (97.8%)
Small/no loan (6,563 kr)
Apartment, rental tenancy (96.4%; 52.6%)
46-65 sqm (29.0%)
1931-1950 (42.1%)
N/A
Big city/suburb of big city
Restaurant
Watches and accessories
Pleasures
Scuba diving (6.4%)
Sailing (12.0%)
Extreme sports (7.9%)
Culture (6.3%)
Beauty and fashion (14.6%)
Evening paper (28.3%)
Talk show (foreign) (19.1%)
Music video (22.8%)
Comedy (foreign) (49.1%)
Fp/Mp (19.1%; 7.2%)
Right wing voters (47.2%)
Positive (42.9%)
Positive (16.7%)
Positive (29.8%)
Positive (28.2%)
No (32.3%)
Party Outlook
Right/Left Wing
kr
This page provides a picture of a stereotypical household. For a number of key
variables we have selected the most significant attributes. This is intended to
give a flavour of the Group, as clearly not all households will match this
stereotype exactly. The attributes ascribed to the stereotype might not even fit
the majority of the households in the Mosaic Group, it is, however, always more
common in that Mosaic Group than in Sweden in general. % in brackets
indicates the percentage of this Group which displays the selected
7 865
Young Singles in ApartmentsGroup C7.94%
JIH LG KFEDCBA
Emma, Linus
1
Well educated/students
Smaller rented flats in university cities
Singles or unmarried couples
Collectivist, prone to change
Very young
Interested in culture and entertainment
Very low incomes
LundUmeåUppsalaLinköpingKarlstad
Uppsala
Overvie
w
OverviewKey Features
5 municipalities where
this Mosaic group is
common
7 865
Young Singles in ApartmentsGroup C7.94%
JIH LG KFEDCBA
Emma, Linus
2
Who We Are
How We Make a Living
Where we live
Consumption, Interests and Media
Ste
reo
typ
e
Stereotype
Occupation
Personal Income
Disposable Family Income
Assets
Loan (Deduction of Interest Expenses)
Consumption
Interests
Reading Habits
TV Viewing
Type of Dwelling
Dwelling Area
Construction Year
Assessed Value
Geography
How We View the World
Attitude Towards the European Union
Attitude Towards Technology
Attitude Towards Challenges, News
and Changes
Attitude Towards Individually
Established Wages
Happy With My Life?
Marital Status
Age
Employment
Education
Family Structure
16-35 (53.8%)Unmarried (62.0%)Singles without children (79.8%)
Post-secondary education (46.2%)Student (26.3%)Education & research (14.4%)0-99 (34.9%)0-99 (25.7%)Has no assets (98.5%)Small/no loan (3,627 kr)
Apartment, rental tenancy (94.8%; 65.9%)Less than 45 sqm (21.2%)1931-1950 (29.7%)N/AUniversity city/medium large city
PleasuresBooksBeerScuba diving (6.0%)Street fashion (5.9%)Further education (22.8%)Culture (6.3%)Music/film/photography (9.6%)Science (9.9%)Music video (26.0%)Talk show (foreign) (19.3%)Comedy (foreign) (50.8%)
Mp/V (7.2%; 10.6%)Left wing voters (54.6%)Positive (37.5%)Positive (18.6%)Positive (31.2%)
Negative (14.4%)
No (34.7%)
Party Outlook
Right/Left Wing
kr
This page provides a picture of a stereotypical household. For a number of key variables we have selected the most significant attributes. This is intended to give a flavour of the Group, as clearly not all households will match this stereotype exactly. The attributes ascribed to the stereotype might not even fit the majority of the households in the Mosaic Group, it is, however, always more common in that Mosaic Group than in Sweden in general. % in brackets indicates the percentage of this Group which displays the selected
11 12 13109
Seniors in ApartmentsGroup D13.57%
JIH LG KFEDCBA
Greta, Ernst
1
Low level of educationSingles/widows/widowers
Flats
Pensioners
Free timeIndividualistic, withtraditional values
Low income
HelsingborgNyköpingHärnösandMalmöVästerås
Helsingborg
Overvie
w
OverviewKey Features
5 municipalities where
this Mosaic group is
common
11 12 13109
Seniors in ApartmentsGroup D13.57%
JIH LG KFEDCBA
Greta, Ernst
2
Who We Are
How We Make a Living
Where we live
Consumption, Interests and Media
Ste
reo
typ
e
Stereotype
Occupation
Personal Income
Disposable Family Income
Assets
Loan (Deduction of Interest Expenses)
Consumption
Interests
Reading Habits
TV Viewing
Type of Dwelling
Dwelling Area
Construction Year
Assessed Value
Geography
How We View the World
Attitude Towards the European Union
Attitude Towards Technology
Attitude Towards Challenges, News
and Changes
Attitude Towards Individually
Established Wages
Happy With My Life?
Marital Status
Age
Employment
Education
Family Structure
65+ (41.1%)Widow/widower (17.3%)Single without children (72.2%)
Compulsory school (27.6%)Retired (30.7%)Trade, transport & communication (19.8%)100-149 (19.1%)100-159 (36.8%)Has no assets (97.8%)Small/no loan (3,657 kr)
Apartment, tenant-ownership (91.5%; 47.3%)46-65 sqm (26.2%)1951-1970 (56.5%)N/AMedium large city
Gambling, pool and lotteryTobacco productsHealthy productsTravel by bus (8.2%)Crosswords (23.4%)Health (25.6%)Family magazines (5.6%)Evening paper (28.9%)Health and well-being (9.6%)Café program (17.2%)Harness racing (12.5%)Collection galas (22.2%)
S (44.6%)Left wing voters (57.9%)Negative (38.5%)Negative (23.6%)Negative (11.8%)
Positive (26.2%)
No (26.3%)
Party Outlook
Right/Left Wing
kr
This page provides a picture of a stereotypical household. For a number of key variables we have selected the most significant attributes. This is intended to give a flavour of the Group, as clearly not all households will match this stereotype exactly. The attributes ascribed to the stereotype might not even fit the majority of the households in the Mosaic Group, it is, however, always more common in that Mosaic Group than in Sweden in general. % in brackets indicates the percentage of this Group which displays the selected
16 171514
Small Town ApartmentsGroup E11.90%
JIH LG KFEDCBA
Angelica, Robin
1
Limited training
Larger rented flats in small cities/towns
Singles/single parents
Young
Spending time with children, watching TVCollectivist, prone tochange
Low to medium income
OxelösundFagerstaKöpingTranåsFinspång
Oxelösund
Overvie
w
OverviewKey Features
5 municipalities where
this Mosaic group is
common
16 171514
Small Town ApartmentsGroup E11.90%
JIH LG KFEDCBA
Angelica, Robin
2
Who We Are
How We Make a Living
Where we live
Consumption, Interests and Media
Ste
reo
typ
e
Stereotype
Occupation
Personal Income
Disposable Family Income
Assets
Loan (Deduction of Interest Expenses)
Consumption
Interests
Reading Habits
TV Viewing
Type of Dwelling
Dwelling Area
Construction Year
Assessed Value
Geography
How We View the World
Attitude Towards the European Union
Attitude Towards Technology
Attitude Towards Challenges, News
and Changes
Attitude Towards Individually
Established Wages
Happy With My Life?
Marital Status
Age
Employment
Education
Family Structure
16-35 (35.5%)Divorced (15.7%)Singles with children (13.0%)
Vocational education (37.8%)Student (24.4%)Manufacturing, mining & quarrying (24.8%)150-199 (20.1%)100-159 (33.5%)Has no assets (99.1%)Small/no loan (4,748 kr)
Apartment, rental tenancy (79.3%; 50.2%)66-90 sqm (36.3%)1981-1990 (15.8%)N/ASmall towns
Tobacco productsDVD and video Computer- and TV gamesAstrology (6.1%)Play computer- and TV games (8.3%)Follow popular TV programs (15.8%)Magazines about parents and children (5.4%)Youth magazines (3.9%)Evening paper (31.5%)Talk show (foreign) (18.8%)Music video (22.1%)Soap opera (16.1%)
S/V (47.1%; 9.3%)Left wing voters (60.7%)Negative (40.4%)Positive (15.3%)Positive (23.3%)
Negative (16.4%)
No (26.8%)
Party Outlook
Right/Left Wing
kr
This page provides a picture of a stereotypical household. For a number of key variables we have selected the most significant attributes. This is intended to give a flavour of the Group, as clearly not all households will match this stereotype exactly. The attributes ascribed to the stereotype might not even fit the majority of the households in the Mosaic Group, it is, however, always more common in that Mosaic Group than in Sweden in general. % in brackets indicates the percentage of this Group which displays the selected
201918
Cultural MixGroup F5.04%
JIH LG KFEDCBA
Patricia, Luis
1
Poorly educated
Larger rented flats in metropolitan suburb
Singles/single parents
Collectivist, prone tochange
Young
Interested in home-based entertainment
Low incomes/no income
Botkyrka
Södertälje
Malmö
Stockholm
Göteborg
Storstockholm
Overvie
w
Overview
Key Features
5 municipalities where
this Mosaic group is
common
201918
Cultural MixGroup F5.04%
JIH LG KFEDCBA
Patricia, Luis
2
Who We Are
How We Make a Living
Where we live
Consumption, Interests and Media
Ste
reo
typ
e
Stereotype
Occupation
Personal Income
Disposable Family Income
Assets
Loan (Deduction of Interest Expenses)
Consumption
Interests
Reading Habits
TV Viewing
Type of Dwelling
Dwelling Area
Construction Year
Assessed Value
Geography
How We View the World
Attitude Towards the European Union
Attitude Towards Technology
Attitude Towards Challenges, News
and Changes
Attitude Towards Individually
Established Wages
Happy With My Life?
Marital Status
Age
Employment
Education
Family Structure
16-35 (42.4%)
Divorced (17.7%)
Singles with children (14.2%)
Compulsory school (32.6%)
Student (32.2%)
Trade, transport & communication (21.7%)
0-99 (41.6%)
0-99 (21.4%)
Has no assets (99.6%)
Small/no loan (2,509 kr)
Apartment, rental tenancy (96.5%; 76.8%)
66-90 sqm (47.2%)
1971-1980 (29.5%)
N/A
Suburb of big/medium large cities
Computer- and TV games
Tobacco products
Diet products
Filming with video camera (12.5%)
Beauty (12.8%)
Questions concerning religion (11.4%)
Magazines about parents and children (5.6%)
Music/film/photography (9.7%)
Beauty and fashion (13.1%)
Talk show (foreign) (25.3%)
Youth program (14.1%)
Music video (25.2%)
S/V (49.0%; 13.0%)
Left wing voters (67.1%)
Negative (35.9%)
Positive (15.8%)
Positive (26.7%)
Negative (17.2%)
No (33.7%)
Party Outlook
Right/Left Wing
kr
This page provides a picture of a stereotypical household. For a number of key
variables we have selected the most significant attributes. This is intended to
give a flavour of the Group, as clearly not all households will match this
stereotype exactly. The attributes ascribed to the stereotype might not even fit
the majority of the households in the Mosaic Group, it is, however, always more
common in that Mosaic Group than in Sweden in general. % in brackets
indicates the percentage of this Group which displays the selected
23 242221
Affluent Home OwnersGroup G5.66%
JIH LG KFEDCBA
Catarina, Dag
1
Well educated
Detached houses close to large cities
Married couples withchildren
Individualistic, prone to change
Middle aged
Interested in finance and political issues
Wealthy, high income andlarge mortgages
Danderyd
Täby
Sollentuna
Lidingö
Nacka
Storstockholm
Overvie
w
Overview
Key Features
5 municipalities where
this Mosaic group is
common
23 242221
Affluent Home OwnersGroup G5.66%
JIH LG KFEDCBA
Catarina, Dag
2
Who We Are
How We Make a Living
Where we live
Consumption, Interests and Media
Ste
reo
typ
e
Stereotype
Occupation
Personal Income
Disposable Family Income
Assets
Loan (Deduction of Interest Expenses)
Consumption
Interests
Reading Habits
TV Viewing
Type of Dwelling
Dwelling Area
Construction Year
Assessed Value
Geography
How We View the World
Attitude Towards the European Union
Attitude Towards Technology
Attitude Towards Challenges, News
and Changes
Attitude Towards Individually
Established Wages
Happy With My Life?
Marital Status
Age
Employment
Education
Family Structure
36-49 (32.8%)
Married (61.3%)
Couples with children (45.8%)
Post-secondary education (47.8%)
Employed (67.0%)
Financial & business activities (24.5%)
300+ (38.8%)
400+ (47.0%)
Has assets (20.7%)
Large loan (23.100 kr)
Units with one-/two dwelling (93.5%)
More than 180 sqm (23.7%)
After 1990 (16.1%)
More than 1100 Tkr (32.4%)
Villas in suburb of big city
Sport equipment for the children
Wine
Children clothes
Golf (14.9%)
Sailing (14.4%)
Business world (14.8%)
Economy/business/stocks (18.6%)
Home decorating/house and garden (31.0%)
Morning paper (79.5%)
Golf (17.7%)
Economy (43.1%)
Science (38.9%)
M/Fp (28.3%; 23.3%)
Right wing voters (63.4%)
Positive (52.7%)
Positive (18.1%)
Positive (27.5%)
Positive (32.6%)
No (22.8%)
Party Outlook
Right/Left Wing
kr
This page provides a picture of a stereotypical household. For a number of key
variables we have selected the most significant attributes. This is intended to
give a flavour of the Group, as clearly not all households will match this
stereotype exactly. The attributes ascribed to the stereotype might not even fit
the majority of the households in the Mosaic Group, it is, however, always more
common in that Mosaic Group than in Sweden in general. % in brackets
indicates the percentage of this Group which displays the selected
272625
Suburban HomesGroup H6.34%
JIH LG KFEDCBA
Lisbeth, Claes-Göran
1
Well educated
Villas in suburbs close to large cities
Married couples with children
Individualistic, with traditional values
Older
Interested in finance and political issues
Wealthy, high income and large mortgages
StaffanstorpLommaSalemHåboLerum
Malmöregionen
Overvie
w
OverviewKey Features
5 municipalities where
this Mosaic group is
common
272625
Suburban HomesGroup H6.34%
JIH LG KFEDCBA
Lisbeth, Claes-Göran
2
Who We Are
How We Make a Living
Where we live
Consumption, Interests and Media
Ste
reo
typ
e
Stereotype
Occupation
Personal Income
Disposable Family Income
Assets
Loan (Deduction of Interest Expenses)
Consumption
Interests
Reading Habits
TV Viewing
Type of Dwelling
Dwelling Area
Construction Year
Assessed Value
Geography
How We View the World
Attitude Towards the European Union
Attitude Towards Technology
Attitude Towards Challenges, News
and Changes
Attitude Towards Individually
Established Wages
Happy With My Life?
Marital Status
Age
Employment
Education
Family Structure
50-64 (31.6%)Married (61.3%)Couples with children (36.1%)
Post-secondary education (38.1%)Employed (61.7%)Education & research (14.7%)300+ (27.1%)400+ (31.9%)Has assets (8.1%)Large loan (14,904 kr)
Units with one-/two dwelling (91.4%)121-180 sqm (48.1%)1971-1980 (32.4%)723-1099 Tkr (20.5%)Villas in suburb of big/medium large city
Building materialSport equipment for the childrenDomestic applianceSecurities (10.9%)Saving in mutual fund (10.0%)Golf (9.5%)Economy/business/stocks (12.3%)Home decorating/house and garden (26.6%)Morning paper (82.0%)Economy (37.0%)Golf (14.3%)Travelling (56.0%)
M/Fp (18.6%; 17.1%)Right wing voters (49.0%)Positive (43.9%)Positive (14.8%)Negative (12.5%)
Positive (28.5%)
Yes (21.4%)
Party Outlook
Right/Left Wing
kr
This page provides a picture of a stereotypical household. For a number of key variables we have selected the most significant attributes. This is intended to give a flavour of the Group, as clearly not all households will match this stereotype exactly. The attributes ascribed to the stereotype might not even fit the majority of the households in the Mosaic Group, it is, however, always more common in that Mosaic Group than in Sweden in general. % in brackets indicates the percentage of this Group which displays the selected
CommutersGroup I11.48%
30 312928
JIH LG KFEDCBA
Liselott, Thommy
1
Modest education
Villa suburbs, commuting distance to city
Married couples with or without children
Individualistic, with traditional values
Middle aged or older
Home and family oriented interests
Middle to high incomes, average mortgages
Ale
Lerum
Svedala
Kungälv
Kungsbacka
Storgöteborg
Overvie
w
Overview
Key Features
5 municipalities where
this Mosaic group is
common
CommutersGroup I11.48%
30 312928
JIH LG KFEDCBA
Liselott, Thommy
2
Who We Are
How We Make a Living
Where we live
Consumption, Interests and Media
Ste
reo
typ
e
Stereotype
Occupation
Personal Income
Disposable Family Income
Assets
Loan (Deduction of Interest Expenses)
Consumption
Interests
Reading Habits
TV Viewing
Type of Dwelling
Dwelling Area
Construction Year
Assessed Value
Geography
How We View the World
Attitude Towards the European Union
Attitude Towards Technology
Attitude Towards Challenges, News
and Changes
Attitude Towards Individually
Established Wages
Happy With My Life?
Marital Status
Age
Employment
Education
Family Structure
36-64 (56.4%)
Married (57.7%)
Couples with/without children (63.5%)
Vocational education (33.3%)
Employed (61.4%)
Construction industry (7.1%)
250-299 (14.0%)
300-399 (25.6%)
Has no assets (96.9%)
Medium large loan (12,910 kr)
Units with one-/two dwelling (89.9%)
121-180 sqm (42.6%)
1971-1980 (27.2%)
506-722 Tkr (14.9%)
Villas in suburb
Sport equipment for the children
Building material
Domestic appliance
Saving energy (17.6%)
Golf (8.3%)
Questions concerning unions (9.5%)
Home decorating/house and garden (23.0%)
Family magazines (5.6%)
Morning paper (80.7%)
Golf (13.3%)
Youth program (9.3%)
Swedish entertainment shows (44.5%)
S/Kd (42.9%; 10.3%)
Left wing voters (54.1%)
Positive (35.4%)
Negative (19.6%)
Negative (12.5%)
Positive (24.4%)
Yes (22.0%)
Party Outlook
Right/Left Wing
kr
This page provides a picture of a stereotypical household. For a number of key
variables we have selected the most significant attributes. This is intended to
give a flavour of the Group, as clearly not all households will match this
stereotype exactly. The attributes ascribed to the stereotype might not even fit
the majority of the households in the Mosaic Group, it is, however, always more
common in that Mosaic Group than in Sweden in general. % in brackets
indicates the percentage of this Group which displays the selected
343332
Small Town VillasGroup J8.73%
JIH LG KFEDCBA
Carola, Kenth
1
Low level of education
Villas in small towns and villages
Married couples with or without children
Collectivist, with traditional values
Middle aged to older
Interested in their home and motors
Middle incomes with average mortgages
ForshagaGnosjöLilla EdetPiteåGislaved
Gislaved & Anderstorp
Overvie
w
OverviewKey Features
5 municipalities where
this Mosaic group is
common
343332
Small Town VillasGroup J8.73%
JIH LG KFEDCBA
Carola, Kenth
2
Who We Are
How We Make a Living
Where we live
Consumption, Interests and Media
Ste
reo
typ
e
Stereotype
Occupation
Personal Income
Disposable Family Income
Assets
Loan (Deduction of Interest Expenses)
Consumption
Interests
Reading Habits
TV Viewing
Type of Dwelling
Dwelling Area
Construction Year
Assessed Value
Geography
How We View the World
Attitude Towards the European Union
Attitude Towards Technology
Attitude Towards Challenges, News
and Changes
Attitude Towards Individually
Established Wages
Happy With My Life?
Marital Status
Age
Employment
Education
Family Structure
36-64 (54.9%)Married (52.9%)Couples with/without children (57.6%)
Vocational education (38.9%)Employed (60.4%)Manufacturing, mining & quarrying (25.8%)200-249 (20.6%)300-399 (24.6%)Has no assets (98.3%)Medium large loan (10,216 kr)
Units with one-/two dwelling (86.9%)121-180 sqm (36.9%)1971-1980 (26.3%)336-505 (16.8%)Small towns
Building materialMail order (not Internet)Domestic applianceFishing (10.7%)Saving energy (19.6%)Work in the garden (24.9%)Family magazines (6.4%)Motor and vehicle (14.6%)Evening paper (27.6%)Motor sport (26.7%)Café program (14.3%)Collection galas (23.4%)
C/S (9.1%; 45.9%)Left wing voters (57.8%)Negative (41.6%)Negative (19.6%)Negative (12.8%)
Negative (15.7%)
Yes (24.1%)
Party Outlook
Right/Left Wing
kr
This page provides a picture of a stereotypical household. For a number of key variables we have selected the most significant attributes. This is intended to give a flavour of the Group, as clearly not all households will match this stereotype exactly. The attributes ascribed to the stereotype might not even fit the majority of the households in the Mosaic Group, it is, however, always more common in that Mosaic Group than in Sweden in general. % in brackets indicates the percentage of this Group which displays the selected
373635
Industrial WorkersGroup K7.98%
JIH LG KFEDCBA
Asta, Holger
1
Poor education
Small villas in industrial towns
Married couples with children
Collectivist, with traditional values
Pensioners
Interested in their home and motors
Low incomes
HultsfredBengtsforsTranemo
Grums
Hylte
Grums
Overvie
w
Overview
Key Features
5 municipalities where
this Mosaic group is
common
373635
Industrial WorkersGroup K7.98%
JIH LG KFEDCBA
Asta, Holger
2
Who We Are
How We Make a Living
Where we live
Consumption, Interests and Media
Ste
reo
typ
e
Stereotype
Occupation
Personal Income
Disposable Family Income
Assets
Loan (Deduction of Interest Expenses)
Consumption
Interests
Reading Habits
TV Viewing
Type of Dwelling
Dwelling Area
Construction Year
Assessed Value
Geography
How We View the World
Attitude Towards the European Union
Attitude Towards Technology
Attitude Towards Challenges, News
and Changes
Attitude Towards Individually
Established Wages
Happy With My Life?
Marital Status
Age
Employment
Education
Family Structure
65+ (28.6%)
Married (44.9%)
Married without children (21.3%)
Compulsory school (34.2%)
Retired (24.8%)
Manufacturing, mining & quarrying (30.0%)
100-149 (16.5%)
0-99 (16.4%)
Has no assets (97.9%)
Medium large loan (8,207 kr)
Units with one-/two dwelling (60.2%)
91-120 sqm (28.8%)
Before 1931 (16.3%)
1-336 Tkr (19.7%)
Industrial community/countryside
Mail order (not Internet)
Spare parts (car)
Building material
Harness racing (6.2%)
Motors port (12.5%)
Motorbikes (9.4%)
Family magazines (6.0%)
Motor and vehicle (13.6%)
Evening paper (28.2%)
Motor sport (28.2%)
Café program (15.7%)
Collection galas (24.3%)
C/S (10.4%; 43.9%)
Left wing voters (55.2%)
Negative (44.8%)
Negative (21.9%)
Negative (14.2%)
Negative (16.1%)
Yes (23.8%)
Party Outlook
Right/Left Wing
kr
This page provides a picture of a stereotypical household. For a number of key variables we have selected the most significant attributes. This is intended to give a flavour of the Group, as clearly not all households will match this stereotype exactly. The attributes ascribed to the stereotype might not even fit the majority of the households in the Mosaic Group, it is, however, always more common in that Mosaic Group than in Sweden in general. % in brackets indicates the percentage of this Group which displays the selected
40 41 423938
RuralGroup L12.57%
JIH LG KFEDCBA
Majvor, Sven-Olov
1
Low education
Farms in rural areas
Married couples without children
Collectivist, with traditional values
Old
Interested in the home, outdoor activities
Low to average income
TorsbyStrömsundKrokomBorgholmSollefteå
Västernorrland
Overvie
w
OverviewKey Features
5 municipalities where
this Mosaic group is
common
40 41 423938
RuralGroup L12.57%
JIH LG KFEDCBA
Majvor, Sven-Olov
2
Who We Are
How We Make a Living
Where we live
Consumption, Interests and Media
Ste
reo
typ
e
Stereotype
Occupation
Personal Income
Disposable Family Income
Assets
Loan (Deduction of Interest Expenses)
Consumption
Interests
Reading Habits
TV Viewing
Type of Dwelling
Dwelling Area
Construction Year
Assessed Value
Geography
How We View the World
Attitude Towards the European Union
Attitude Towards Technology
Attitude Towards Challenges, News
and Changes
Attitude Towards Individually
Established Wages
Happy With My Life?
Marital Status
Age
Employment
Education
Family Structure
50-64 (27.9%)Married (47.6%)Married without children (21.8%)
Compulsory school (31.5%)Retired (31.7%)Agriculture, forestry & fishing (9.2%)150-199 (20.4%)300-399 (16.9%)Has no assets (97.8%)Medium large loan (8,599 kr)
Units for agriculture and forestry (36.2%)More than 180 sqm (14.5%)Before 1931 (41.5%)1-336 Tkr (17.9%)Countryside
Building materialMail order (not Internet)Spare parts (car)Hunting (11.8%)Horse back riding (8.2%)Pets (50.7%)Family magazines (6.6%)Motor and vehicle (15.8%)Morning paper (73.8%)Motor sport (27.3%)Café program (14.3%)Collection galas (20.8%)
C/Kd (17.0%; 11.1%)Right wing voters (49.1%)Negative (48.5%)Negative (21.2%)Negative (12.9%)
Negative (15.8%)
Yes (23.7%)
Party Outlook
Right/Left Wing
kr
This page provides a picture of a stereotypical household. For a number of key variables we have selected the most significant attributes. This is intended to give a flavour of the Group, as clearly not all households will match this stereotype exactly. The attributes ascribed to the stereotype might not even fit the majority of the households in the Mosaic Group, it is, however, always more common in that Mosaic Group than in Sweden in general. % in brackets indicates the percentage of this Group which displays the selected
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