The Long and Winding Road20 year marketing plan for 20 year marketing plan for trustworthy Ninatrustworthy Nina
Nina Garcia13 October 2010
I see the end of the roadMy daily steps
Vision/MissionRoles12 point planMonitoring5 Success PrinciplesAfter 20 years on the long and winding
roadEnd in mind
Seeing clearlyVISION/MISSION
My vision is to touch and make an impact on the lives of people by sharing my medical knowledge and skills and being a caring, loyal, and trustworthy person and future ophthalmologist.
My daily steps to perfect vision1. Grateful Daughter2. Baby “Ate” 3. Loyal Girlfriend4. Loving Mother5. Trustworthy friend6. Yoga Practitioner7. Responsible Student8. Caring Future Doctor
Grateful Daughter
Baby “Ate”
Loyal Girlfriend
Loving Mother
Trustworthy FriendTrustworthy Friend
Yoga Practitioner
Responsible Student
Caring Future Doctor
I am Nina Garcia
Knee -nya
This is my brand today
I am Nina Garcia
Knee -nyaJar
For Gar
This is my brand today
I am Nina Garcia
Knee -nyaJar
For Gar
Vitamin C
Vitamin C
This is my brand today
This is my brand todayI am Nina Garcia
Knee -nya
Jar For Gar
Vitamin C
Vitamin C
Aaah
This is my brand todayI am Nina Garcia = Trustworthy
Ophthalmologist
Monitoring Q24Push myself to do moreBad Habit checkNever settleSave, save, save
5 Success Principles
Be Clear why you’re here – I want to be my family’s primary physician
Take 100% Responsibility for your life – I will stop looking for someone else to blame when things go wrong
Reject Rejection – ask and ask and ask until finally someone answers!
Transform your inner critic into your inner coach – I will think positive about myself and what I can achieve
Keep your eye on the prize – I want to be an ophthalmologist!
From “The Success Principles: How to get from where You are to where you want to be” by Jack Canfield with Janet Switzer
After 20 years on the long and winding road…
Here and NowOld Medical
Student
Loyal GirlfriendDoting mother to
my dogAspiring
OphthalmologistStarting to saveFinding
fulfillment
End of the RoadContinuing
Medical EducationLoving WifeDoting mother to
my kids… and dogs
Successful Ophthalmologist
Lots of money!Happy and
content
End in mindBeing a trustworthy person and doctor
takes time, effort, and patience – hence, the long and winding road.
Gaining the trust of people around me opens up my relationships, as friend or doctor, to many possibilities, something I can harness for the good
Being an ophthalmologist will allow me to help many people save their sight. Doing so will help me earn their confidence and trust.