Gamified
Social Media
Performance
Coaching
at the
United Nations
Toby BeresfordCEO – rise.global
Social Media Expert – Sky News
Digital Innovation Expert – European Commission
Founder – DMA Social Media Council
Founder – Facebook Developer Garage London
Facebook Game Designer – Sony Playstation Europe
Founder – Gamification Gurus Power 100
Founder – United Nations Social 500
What’s your workplace?
I left here…
To work here
Pailz… failed
But a personal blog post of a gamification
gurus social scorecard was a runaway
success, and led to the creation of
rise.global
How do you use Social Media in
your business?
What does success look like?
Vanity Metrics Clarity Metrics
REACH
# followers
# fans
# connections
# subscribers
ACTIVITY &
ENGAGEMENT
# tweets
# retweets / tweet
# comments / post
# impressions
From scratch I
created an
engaging
scorecard for UN
staff
Launched off the back of a hackathon
Display the top UN’ers to each
other
Provide each an individual
scorecard
3 measurement approaches
External Analytics
3rd party measurement. Biased to their needs.
Internal Scorecards
Analytics simplified as a single score linked to strategic goals.
Internal Dashboard
Stats overload on a large
dashboard. Often with
alerts.
Eating my own dog food – this is my social scorecard
I use rise.global to tweak the score algorithm so
the score reflects my current business goals
blog.rise.global
