From Handouts to Hard Dollars:
Sustaining projects with collaboration and partnerships
Linda Phillips, CLIC-on-Health Project Director Julia Sollenberger, Director,
Health Science Libraries and TechnologiesUniversity of Rochester Medical Center
Kathy Miller, Executive Director, Rochester Regional Library Council
MLA Annual Meeting, May 24, 2004
Community and Library Information Collaboration on Health
CLIC-on-Health
Partners
• Public libraries • Medical libraries • Schools • Health Agencies • County Health Department; Office
for the Aging • Technical services provider
CLIC-on-Health Program Components
• Website • Training • Information Referral • Awareness
Training
InformationReferral
Public libraryConsumerHealth Agency
MedicalLibrary
Awareness
Grant Funding
• Is good for start-ups, “sexy” new projects
• Is difficult for existing projects – infrastructure and sustainability
• Has a specific focus – may not be your project’s focus
CLIC-on-Health Grant Funding
• LSTA • NN/LM grants• Private foundation – pending• NLM – “hold” status
The Future of the Projectoror
Life after Grant Funding
???
BUSINESS PLAN
Translates the vision into a concise statement for funders.
Why a Business Plan?
• Forces detailed, specific planning• Funders expect to see it• Focuses discussion • Evidence that “we have our act
together”
Strategic Planning Process
1. Identified categories2. Brainstormed ideas by category3. Established 3 levels4. Prepared narrative
The three levels
1. Baseline 2. Near-term future – beyond basics3. Long-term future - the dream
The Strategic Planning Grid
Category Level 1Baseline
Level 2Near-term
Future
Level 3The Dream
Long-term Future
Website development
Training
Awareness
Collaborations
Information referral
Website Development
Category Level 1Baseline
Level 2Near-term
Future
Level 3The Dream
Long-term Future
Website development
• Update/add health agency listings
• Actions to improve search engine ranking
• Search public library on-line catalogs
• Conduct usability testing
• Become Go-Local site
• Add sections for targeted groups
• Develop 2-1-1 partnership – coordinated websites
• Add on-line “Help” function
• Overhaul look & technology
The Possibilities… Who might help us
develop a Business Plan?
• Small Business Development Center
• Rochester SCORE chapter• Intern from Simon School MBA
program at the University of Rochester
• Nonprofit Works
Plan the Plan
• Inventory existing information• Compile in Business Plan order• Identify gaps• Develop Business Plan work plan
Time to completion 2½ months
Cost estimate $2000-$2500
Plan the Plan
Funding Possibilities
• United Way• Sponsorships – Wegmans, Excellus• Private foundations
Funding Possibilities
• One time funding – county or NY state
• Collaborative projects – WXXI Second Opinion
• Contractual services
• Website “finders fee”
Conclusions
• Local efforts not coordinated• Building relationships takes time• Two distinct populations with
different needs• Must become a part of the
nonprofit community
Not a Hand Out
but a Helping Hand
